About NuCalm
Our mission is simple:
make calm the default.
NuCalm is the world's only patented neuroacoustic technology clinically proven to relieve stress, deepen sleep, and accelerate recovery, without drugs, wearables, or willpower.
Where it started
Born in a clinic.
Built for everyone.
NuCalm was developed by Dr. Blake Holloway, a neuroscientist and clinician who spent decades treating patients with stress-related conditions. She saw that the nervous system, not willpower, was the real gatekeeper to sleep, focus, and recovery.
Working with Solace Lifesciences, Dr. Holloway translated complex neuroscience into a simple, drug-free experience: put on headphones, press play, and let patented neuroacoustic signals guide your brain into restorative alpha and theta states.
What began as a clinical tool for patients with anxiety, insomnia, and PTSD is now used by elite athletes, executives, first responders, and anyone who wants to feel better, faster.
Our history
From a clinical machine to an app.
NuCalm's journey is one of simplification: take a powerful clinical technology and make it accessible to anyone, anywhere.
A room-sized nervous-system reset
NuCalm began as a clinical system: a dedicated computer, proprietary software, light-blocking glasses, and headphones. Patients sat in a chair while the technology guided their brains into restorative alpha and theta states, no drugs, no wearables, just sound.
Designed for patients with anxiety, insomnia, and PTSD.
From patient rooms to locker rooms
Elite performers discovered what clinicians already knew. Pro athletes, surgeons, and executives started using NuCalm to recover faster, sleep deeper, and stay sharp under pressure. The demand grew beyond the clinic.
Adopted by 75+ professional and collegiate sports teams.
Calm, in your pocket
We rebuilt the experience for the device you already carry. The same patented neuroacoustic physics, nonlinear oscillations, frequency-following response, and binaural engineering, now fits in an app. No hardware required.
Millions of minutes of calm delivered on phones worldwide.
Your personal calm operating system
NuCalm learns what you need. Sleep tracks for deep rest. Rescue tracks for acute stress. Focus tracks for flow. All personalized through a simple stress test and delivered wherever you go.
From a machine in a clinic to an app in your hand.
The science
Sound that changes
your state.
Your brain naturally follows rhythmic stimuli. NuCalm uses precisely engineered audio to guide you from high-beta stress into alpha and theta, the same frequencies your body visits during deep, restorative sleep.
Patented physics
NuCalm's neuroacoustic tracks are engineered using nonlinear oscillations and frequency-following response, not generic relaxation music.
Clinically validated
Research partnerships and independent studies have shown NuCalm reliably increases parasympathetic tone, improves HRV, and deepens restorative states.
Drug-free by design
No pills, no wearables, no side effects. Just sound frequencies that work with your brain's natural biology.
Global impact
Trusted by the people who need to perform.
minutes of calm delivered worldwide
active users across 35 countries
average user rating
professional sports teams
Leadership
Guided by scientists, builders, and believers.
Dr. Blake Holloway
Founder & Chief Science Officer
Jim Poole
Chairman & CEO
David J. Poole
President
Dr. Michael Breus
Clinical Advisor
Ready to meet the calmer version of you?
Start with a 35-second stress test and get a personalized calm plan, no commitment, no credit card required.