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What is NuCalm®?
NuCalm is a mobile app that uses patented neuroscience to change your mental state at the touch of a button. It started as a $6,000 FDA Class III medical device - used successfully in over 2.7 million surgeries as an alternative to general anesthesia. Today it’s a consumer app anyone can use on Apple or Android.
The app has 8 products - Rescue, DeepestSleep, DeepestSleep+, PowerNap, Focus, Priming, FlowState and Ignite - all powered by neuroacoustic software that uses complex math and physics hidden beneath beautiful music to guide the brain into specific frequency states.
NuCalm is used by Tony Robbins, Jim Kwik, Jay Abraham, Mariel Hemingway, 79 professional sports teams (NFL, NBA, NHL, MMA, Premier League, La Liga), elite military personnel, the FBI, doctors, surgeons, pilots and millions of everyday people in over 100 countries.
Over 2,900,000 minutes of NuCalm are listened to globally every single day.
This is a real product, backed by real science and real social proof. It’s not another meditation app. It’s not white noise. It’s a clinically proven, patented technology that has stood alone for 36+ years.
Target Audience
This offer converts across multiple health and wellness niches. Your audience is anyone who:
- Struggles with sleep (can’t fall asleep, can’t stay asleep, wakes up tired)
- Deals with stress, anxiety or overwhelm
- Wants more energy without relying on caffeine and stimulants
- Wants better focus, mental clarity and productivity
- Is into biohacking, longevity or peak performance
- Works out and wants faster recovery
- Is a busy professional, parent, entrepreneur or executive who feels burnt out
In short: if your audience has a pulse and a phone, NuCalm is relevant to them. Sleep and stress are universal problems.
Sales Pitch / Angles
This is an easy sell. Everyone sleeps. Everyone experiences stress. NuCalm solves both - with patented, clinically proven neuroscience - at the touch of a button. The free trial removes all risk. Once people try it, they stay. The product sells itself.
Recommended angles by niche:
Sleep
"The $6,000 FDA medical device that’s now a $29.99/month app - and it’s giving people the best sleep of their lives"
Biohacking / Performance
"The secret weapon used by Tony Robbins, 79 pro sports teams and the US military - now available to everyone"
Stress / Anxiety / Mental Health
"Patented neuroscience that eliminates stress and anxiety at the touch of a button - no drugs, no side effects, no effort"
General Wellness
"Imagine being able to change how you feel, how you sleep, focus, relax and get energized, anytime you want, with one app"
The Offer
- Free 7-Day Trial — unrestricted access to all 8 NuCalm products
- After trial: $29.99/month SLEEPSUITE subscription (or $25.49/month through your affiliate link)
- No commitment — cancel anytime during or after the trial
- Affiliate discount: Your referrals automatically get 15% OFF for life
The free trial is powerful because it lets people experience NuCalm before paying anything. The product does the selling.
Commission Structure
| Commission Rate | 30% of every payment, every month |
| Duration | Lifetime — as long as the customer stays subscribed |
| Per Subscriber | ~$7.65/month (30% of $25.49 discounted price) |
| Cookie | Lifetime — if they click your link today and buy in 6 months, you still get credit |
| Payment | Via ClickBank (weekly or bi-weekly payouts) |
The Math
| Active Subscribers | Monthly Recurring | Annual Recurring |
|---|---|---|
| 10 | ~$76.50 | ~$918 |
| 50 | ~$382.50 | ~$4,590 |
| 100 | ~$765.00 | ~$9,180 |
| 250 | ~$1,912.50 | ~$22,950 |
| 500 | ~$3,825.00 | ~$45,900 |
| 1,000 | ~$7,650.00 | ~$91,800 |
These numbers compound. Every new subscriber adds to your recurring base. NuCalm users stick — over 2,900,000 minutes are listened to daily worldwide.
Why Promote NuCalm?
- ✓30% recurring commissions for life — not a one-time payout, a growing income stream
- ✓Lifetime cookie — no attribution window to worry about
- ✓Your referrals get 15% OFF for life — making you the hero who got them a better deal (this increases conversions AND retention)
- ✓The product is the real deal — 36+ years of patented, clinically proven neuroscience. FDA Class III medical device turned consumer app. Used by Tony Robbins, Jim Kwik, 79 pro sports teams and the US military. This isn’t hype — it’s science
- ✓Massive, universal market — everyone sleeps. Everyone has stress. The TAM for this product is literally every adult with a smartphone
- ✓High retention — NuCalm users stick. Over 2,900,000 minutes listened to globally every day. Once people experience it, it becomes part of their daily routine
- ✓Free trial removes all friction — you’re not asking anyone to spend money. You’re asking them to try something for free. The product does the selling after that
- ✓Proven sales page — professionally written, mobile-optimized, conversion-tested with celebrity testimonials (Tony Robbins, Jim Kwik, Mariel Hemingway, Green Beret veteran)
- ✓Multiple niches — sleep, stress, biohacking, fitness recovery, mental performance, longevity, wellness. One product, many angles
- ✓Growing brand — NuCalm is actively investing in brand awareness, influencer partnerships and content marketing. The rising tide lifts your boat too
Resources — Promotional Assets
Click any image to download the full-resolution file. Use these in your blog posts, social media, email campaigns and landing pages.
NOTE: If you do not have a Clickbank Account, you will need to create a Clickbank Account to promote NuCalm.
▶ Click here to create your Clickbank account.
Affiliate Promotion Process for NuCalm
- Create your new ClickBank Primary Account by going here (you will need to view the T&Cs and check checkbox): ClickBank Create Account
- You will create a new ClickBank nickname which you will use as your ClickBank affiliate account by following these directions: ClickBank Nickname
- Use the Hoplink Generator below to generate your unique clickbank tracking link
- You can now send traffic to the offer and all clicks will track to your affiliate nickname for payout.
- Step 1: use the hoplink generator below to get your unique clickbank tracking link for NuCalm (all you need is your clickbank affiliate ID, that you’ll create when you sign up)
Generate & Insert Hoplinks
Insert your ClickBank ID and Tracking ID (optional) into the boxes below and hit “Generate / Insert Links" to generate your hoplinks and insert them into the email swipes below.
Email Swipes
Copy and customize these proven email swipes. If you’ve generated a hoplink, your affiliate link will be automatically inserted. Otherwise, replace AFFILIATE_LINK with your hoplink.
EMAIL SWIPE #1 — “The Sleep Angle"
Subject: The $6,000 sleep device that’s now free to try / Why Tony Robbins has used THIS every day for 8+ years
<p>Hey [FIRST NAME],</p> <p>Quick question: when was the last time you woke up after a full night’s sleep and <strong>actually felt rested</strong>?</p> <p>If you had to think about it… you need to hear this.</p> <p>There’s an app called <strong>NuCalm</strong> that started out as a <strong>$6,000 FDA medical device</strong>. It was used in over 2.7 million surgeries instead of general anesthesia. That’s how powerful it is.</p> <p>Today, it’s a mobile app anyone can use - and it’s giving people the deepest, most restorative sleep of their lives.</p> <p>Here’s the best part: <strong>you can try it for free for 7 days.</strong></p> <p>No commitment. No risk. Just download the app, put your headphones on at bedtime, and let patented neuroscience do the work.</p> <p>People like <strong>Tony Robbins</strong>, brain coach <strong>Jim Kwik</strong>, and <strong>79 professional sports teams</strong> use NuCalm daily. Now you can too.</p> <p style="text-align:center;"><a href="AFFILIATE_LINK" style="display:inline-block;padding:12px 24px;background-color:#0066cc;color:#ffffff;text-decoration:none;border-radius:6px;font-weight:bold;">Try NuCalm Free for 7 Days →</a></p> <p>And because you’re coming through my link, you’ll get <strong>15% OFF for life</strong> if you decide to keep it after your free trial. That’s just $25.49/month instead of $29.99.</p> <p>Sleep well tonight.<br>[YOUR NAME]</p> <p><em>P.S. - NuCalm isn’t a meditation app. It’s not white noise. It’s <strong>patented, clinically proven neuroacoustic technology</strong> that changes your brain state at the touch of a button. Once you feel it, you’ll understand. <a href="AFFILIATE_LINK">Try it free here</a>.</em></p>
Hey [FIRST NAME], Quick question: when was the last time you woke up after a full night's sleep and actually felt rested? If you had to think about it… you need to hear this. There's an app called NuCalm that started out as a $6,000 FDA medical device. It was used in over 2.7 million surgeries instead of general anesthesia. That's how powerful it is. Today, it's a mobile app anyone can use — and it's giving people the deepest, most restorative sleep of their lives. Here's the best part: you can try it for free for 7 days. No commitment. No risk. Just download the app, put your headphones on at bedtime, and let patented neuroscience do the work. People like Tony Robbins, brain coach Jim Kwik, and 79 professional sports teams use NuCalm daily. Now you can too. Try NuCalm Free for 7 Days — Click Here: AFFILIATE_LINK And because you're coming through my link, you'll get 15% OFF for life if you decide to keep it after your free trial. That's just $25.49/month instead of $29.99. Sleep well tonight. [YOUR NAME] P.S. — NuCalm isn't a meditation app. It's not white noise. It's patented, clinically proven neuroacoustic technology that changes your brain state at the touch of a button. Once you feel it, you'll understand. Try it free here: AFFILIATE_LINK
EMAIL SWIPE #2 — “The Stress Angle"
Subject: What stress is actually doing to your body (and how to stop it) / The military’s secret weapon against stress is now available to you
<p>Hey [FIRST NAME],</p> <p>Did you know that <strong>stress is the #1 root cause of disease</strong>?</p> <p>Heart disease. Weight gain. Brain fog. Poor sleep. Low energy. Anxiety. Depression. They all trace back to one thing: <strong>chronic stress on your nervous system</strong>.</p> <p>And here’s the problem: most people try to manage stress with things that actually make it worse - caffeine, alcohol, sleeping pills, doom-scrolling.</p> <p>What if there was a way to <strong>lower your stress at the touch of a button</strong>? Using real, patented neuroscience?</p> <p>That’s exactly what <strong>NuCalm</strong> does.</p> <p>NuCalm is the world’s only patented, clinically proven technology designed to balance your nervous system. It started as an <strong>FDA medical device</strong>. It’s used by the <strong>US military, the FBI, elite athletes and Tony Robbins</strong>.</p> <p>And right now, <strong>you can try it free for 7 days.</strong></p> <p style="text-align:center;"><a href="AFFILIATE_LINK" style="display:inline-block;padding:12px 24px;background-color:#0066cc;color:#ffffff;text-decoration:none;border-radius:6px;font-weight:bold;">Start Your Free NuCalm Trial →</a></p> <p>Put on headphones. Press play. Within minutes, you’ll feel the stress melt away. No drugs. No side effects. No effort.</p> <p>Plus, through my link you get <strong>15% OFF for life</strong> - just $25.49/month if you decide to keep it.</p> <p>Take care of yourself.<br>[YOUR NAME]</p> <p><em>P.S. - Green Beret combat veteran <strong>Magnus Johnson</strong> uses NuCalm daily to manage post-traumatic stress. If it works for him, imagine what it can do for your everyday stress. <a href="AFFILIATE_LINK">Try it free</a>.</em></p>
Hey [FIRST NAME], Did you know that stress is the #1 root cause of disease? Heart disease. Weight gain. Brain fog. Poor sleep. Low energy. Anxiety. Depression. They all trace back to one thing: chronic stress on your nervous system. And here's the problem: most people try to manage stress with things that actually make it worse — caffeine, alcohol, sleeping pills, doom-scrolling. What if there was a way to lower your stress at the touch of a button? Using real, patented neuroscience? That's exactly what NuCalm does. NuCalm is the world's only patented, clinically proven technology designed to balance your nervous system. It started as an FDA medical device. It's used by the US military, the FBI, elite athletes and Tony Robbins. And right now, you can try it free for 7 days. Start Your Free NuCalm Trial — Click Here: AFFILIATE_LINK Put on headphones. Press play. Within minutes, you'll feel the stress melt away. No drugs. No side effects. No effort. Plus, through my link you get 15% OFF for life — just $25.49/month if you decide to keep it. Take care of yourself. [YOUR NAME] P.S. — Green Beret combat veteran Magnus Johnson uses NuCalm daily to manage post-traumatic stress. If it works for him, imagine what it can do for your everyday stress. Try it free: AFFILIATE_LINK
EMAIL SWIPE #3 — “The Biohacking / Performance Angle"
Subject: The biohack used by 79 pro sports teams (now available to you) / Jim Kwik’s “secret weapon" for focus and mental energy
<p>Hey [FIRST NAME],</p> <p>Brain coach <strong>Jim Kwik</strong> calls it his “secret weapon.”<br> <strong>Tony Robbins</strong> uses it every day.<br> <strong>79 professional sports teams</strong> across the NFL, NBA, NHL, MMA, Premier League and La Liga rely on it.<br> <strong>US Special Forces, Navy SEALs and the FBI</strong> use it.</p> <p>It’s called <strong>NuCalm</strong> - and it might be the most powerful biohacking tool you’ve never heard of.</p> <p>NuCalm uses <strong>patented neuroacoustic technology</strong> (hidden beneath beautiful music) to guide your brain into specific frequency states. Want deep sleep? Press play. Need razor-sharp focus? Press play. Want to crush your workout? Press play.</p> <p>It started as a <strong>$6,000 FDA medical device</strong>. Today it’s an app on your phone.</p> <p style=”text-align:center;”><a href=”AFFILIATE_LINK” style=”display:inline-block;padding:12px 24px;background-color:#0066cc;color:#ffffff;text-decoration:none;border-radius:6px;font-weight:bold;”>Try NuCalm Free for 7 Days →</a></p> <p>Here’s what you get during your free trial:</p> <ul> <li><strong>Rescue</strong> - instant stress relief and recovery</li> <li><strong>DeepestSleep & DeepestSleep+</strong> - the best sleep of your life</li> <li><strong>PowerNap</strong> - rapid energy recharge</li> <li><strong>Focus</strong> - razor-sharp mental clarity</li> <li><strong>FlowState</strong> - deep presence and creativity</li> <li><strong>Ignite</strong> - peak physical performance</li> <li><strong>Priming</strong> - world class collaborations</li> </ul> <p><strong>All 8 products. Unlimited access. 7 days free.</strong></p> <p>And through my link, if you decide to keep NuCalm after your trial, you get <strong>15% OFF for life</strong> - just $25.49/month.</p> <p style=”text-align:center;”><a href=”AFFILIATE_LINK” style=”display:inline-block;padding:12px 24px;background-color:#0066cc;color:#ffffff;text-decoration:none;border-radius:6px;font-weight:bold;”>Claim Your Free Trial + Lifetime 15% Discount →</a></p> <p>[YOUR NAME]</p> <p><em>P.S. - Over 2,900,000 minutes of NuCalm are listened to daily around the world. Once you feel it, you’ll know why. <a href=”AFFILIATE_LINK”>Start free here</a>.</em></p>
Hey [FIRST NAME], Brain coach Jim Kwik calls it his "secret weapon." Tony Robbins uses it every day. 79 professional sports teams across the NFL, NBA, NHL, MMA, Premier League and La Liga rely on it. US Special Forces, Navy SEALs and the FBI use it. It's called NuCalm — and it might be the most powerful biohacking tool you've never heard of. NuCalm uses patented neuroacoustic technology (hidden beneath beautiful music) to guide your brain into specific frequency states. Want deep sleep? Press play. Need razor-sharp focus? Press play. Want to crush your workout? Press play. It started as a $6,000 FDA medical device. Today it's an app on your phone. Try NuCalm Free for 7 Days — Click Here: AFFILIATE_LINK Here's what you get during your free trial: Rescue — instant stress relief and recovery DeepestSleep & DeepestSleep+ — the best sleep of your life PowerNap — rapid energy recharge Focus — razor-sharp mental clarity FlowState — deep presence and creativity Ignite — peak physical performance Priming — world class collaborations All 8 products. Unlimited access. 7 days free. And through my link, if you decide to keep NuCalm after your trial, you get 15% OFF for life — just $25.49/month. Claim Your Free Trial + Lifetime 15% Discount: AFFILIATE_LINK [YOUR NAME] P.S. — Over 2,900,000 minutes of NuCalm are listened to daily around the world. Once you feel it, you'll know why. Start free here: AFFILIATE_LINK
To maintain the integrity of the NuCalm brand and protect all affiliates, please follow these guidelines:
- No paid search on brand terms. Do not bid on “NuCalm," “NuCalm app," “NuCalm review" or any variation of NuCalm brand terms in Google Ads, Bing Ads or any PPC platform.
- No misleading claims. Do not make health claims that go beyond what NuCalm states on its official website. NuCalm is not a cure for any disease. Stick to the language and claims used on the official sales page.
- No “anti-selling." Do not create content framed as negative reviews to capture search traffic — for example, “Is NuCalm a Scam?" or “NuCalm Review — Does It Actually Work?" This damages the brand and will result in your affiliate account being terminated.
- No spam. Do not send unsolicited emails, SMS messages, or social media DMs promoting NuCalm to people who have not opted in to receive communications from you.
- Approved content types: Blog posts, YouTube reviews, podcast mentions, email marketing to your own list, social media posts, paid ads (non-brand terms only), comparison content (e.g. “NuCalm vs meditation apps").
Questions? Email affiliates@nucalm.com