NuCalm Tell-All with Jim and David Poole

Today’s show is a special edition with NuCalm’s CEO, Jim Poole!

“It’s easy to get amped up during the day, it’s easy to have caffeine or stimulants to amp you up. It’s not so easy to kind of slow yourself down, and people who try to meditate would understand this, it’s really difficult to kind of slow down the monkey mind.”

— Jim Poole

Whether you’re dealing with sleep debt or high stress, Jim elaborates on how NuCalm accommodates everyone! He shares the humble beginnings of Solace LifeSciences, Inc., how NuCalm started and even some of his favorite tracks. You do not want to miss this Tell-All Episode!

 

Listen to This Is NuCalm on Apple & Spotify!

 

Jim Poole, President & CEO of Solace LifeSciences, Inc. 

Jim is an accomplished business executive with extensive experience in the healthcare, biotechnology, dental, market research, and IT industries.  Mr. Poole manages the strategic direction and ongoing operations of Solace Lifesciences, Inc., a neuroscience company focused on personalized wellness and performance.  In 2015, Solace Lifesciences, the maker of NuCalm, was granted the world’s sole patent for “Systems and Methods for Balancing and Maintaining the Health of the Human Autonomic Nervous System.”

A New York state native, Poole earned a BA in psychology from the University of Massachusetts at Amherst and an MBA in International Business & Marketing from Babson College.

Connect with Jim Poole on LinkedIn



Key Takeaways

[1:00] Jim welcomes listeners to a very special episode of This is NuCalm podcast!

 

[4:08] From Alpha to Theta and their respective hertz frequencies, Jim breaks down the stages and the technical and biological inner workings of the NuCalm experience.

 

[7:30] Jim explains “The Healing Zone,” the unique, once-a-day frequency at which your cells do their maintenance and your ATP is restored, as well as how it provides an opportunity for homeostasis.

 

[13:40] So how should you use NuCalm? Jim talks about the human body as a closed-loop ecosystem and how it should impact your personal usage.

 

[16:20] So you got your Faraday NuCalm bag and found a disk, an eye-mask, and an app. Jim explains each component as well as its function within the NuCalm system starting with the biochemical disk(and some of its fascinating history!)

 

[26:20] The disk was put through a rigorous evaluation process beginning in 2018 with the incredible scientific, sports, and medical advisors that NuCalm trusts (from NASA to Harvard to the NFL, MMA/UFC, USTA, DOD, FBI, Special Forces, etc…)

 

[29:20] The third component of NuCalm is the app, and is by far the most complex in that it paces brain function. Jim talks about the cornucopia of software design and algorithms at your disposal.

 

[34:18] Jim shares his favorite tracks as well as which to use and when as you begin and how each of them is designed to perform.

 

[42:40] Listener questions! Starting with question 1: When you don’t reach your natural wake state at the end of a session, what is the recommended extension time?

 

[45:12] On NuCalm and sleep.

 

[47:09] Are there overlapping uses for reboot and rescue?

 

[48:43] More on NuCalm and sleep!

 

[50:25] Should I NuCalm again if I finish and I feel sleepy?

 

[52:08] Combining NuCalm with other modalities?

 

[54:49] Using NuCalm right after a meal?

 

[56:06] Which track should I use when I am tired and lethargic in the afternoon?

 

[57:16] Sleep compensation with NuCalm, is it a good idea?

 

[58:49] Are the track options curated for me or are they random?

 

[1:00:47] Using NuCalm during flights?

 

[1:01:59] Using NuCalm pre-op and post-op?

 

[1:03:49] NuCalm and micro-dosing of psilocybin?

 

[1:05:32] Could you explain the Faraday cage the disks come in?

 

[1:07:09] Can you develop a program that promotes confidence and body positivity?

 

[1:09:30] How can NuCalm help me return to sleep?

 

[1:11:18] Does NuCalm increase or lower cortisol?

 

[1:12:43] Should I use NuCalm before or after working out?

 

[1:13:57] When is the sleep product coming out?

 

[1:16:06] Pausing shipment of disks and pausing the app?

 

[1:16:25] Where do I see my usage?

 

[1:18:40] Can leaving the disk overnight cause a red mark?

 

[1:20:45] Is there any benefit to listening to the tracks without the disks?

 

[1:23:18] David wraps up the show by thanking listeners and Jim for being so generous with his time.

 

Continue on your journey and until next time, breathe deep, relax, and keep looking forward.

 

More about NuCalm and the podcast

This is NuCalm, the show for those looking to improve sleep quality, manage stress, and boost recovery. Brought to you by Solace Lifesciences, the makers of NuCalm, the world’s only patented and proven neuroscience technology that works within minutes, without drugs, every time! In over one million medical sessions, NuCalm has helped men and women around the world.

 

NuCalm: stress relief for the way we live today, technology to help you disconnect.

 


Full Transcript

 

Jim Poole

Welcome. Welcome, everybody, to the NuCalm family. It’s an honor and a privilege to be here with you tonight. It’s also an honor and a privilege for you to bring NuCalm into your household, into your life, into your brain, into the brain of your spouses, your children, your parents, your family members.

 

Jim Poole

This company is beginning its 20th year. When David said we were a small team, we have about 25 core team members that are on a mission to help 7.6 billion people. We’re relatively outnumbered, but we have a really powerful technology that’s predictable, safe, easy to use, and we’ve been honing our skills on the tech for about 30 years.

 

Jim Poole

This technology was born out of the brain and the passion and the determination of Dr. G. Blake Holloway, a pioneering neuroscientist, quantum physicist, naturopath. About 20 years of invention went into this, and then as Dave alluded to, in September of 2010, we launched to the medical community a $5,995 highly regulated class III medical device that was four components and a little more complex than what you have.

 

Jim Poole

In essence, if you want to break it down to the core common denominator of what we’re doing, we are managing your brainwave frequency. We are helping you relax when your brain really doesn’t want to relax. If you look at the biorhythm of a human in a 24-hour period from wake up, from when the sun rises, your cortisol at your highest level, and that’s your stress hormone and your monkey mind kicks in.

 

Jim Poole

Then as the day progresses, there’s a biorhythm dip between 1200 and 400 in the afternoon, sometimes commensurate with food and eating too much at lunch and the digestive process. Then when the sun goes down, your body should start whining down.

 

Jim Poole

So, in that time of daylight, your brain is active. Well, we are going to slow you down in that time. So, there’s a couple of things that are a challenge for us. Number one, managing the human brainwave function is exceptionally ambitious and exceptionally difficult. If it took this really bright quantum physicist 20 years to figure it out, that gives you an idea of the meticulous design involved.

 

Jim Poole

The second thing is simply inertia. It’s easy to get amped up during the day. It’s easy to have caffeine or any type of stimulant amp you up or exercise. It’s not so easy to slow yourself down. People who try to meditate would understand this. It’s really difficult to slow down a monkey mind.

 

Jim Poole

So, this product was designed with the outcome right out of the gate. The outcome is to suspend your brainwave function into the sweet spot of healing. The first stage and the first part of the experience is alpha brainwave function, and all of this is difficult to articulate. There’s no vernacular new English language that really articulates well what the experience is. Fortunately, everybody on this call, you have experienced this. So, you may not understand it, but you know experientially what’s happening to you.

 

Jim Poole

In the first several minutes of NuCalm, your mind wanders. Nothing really happens, and then at some point, you’ll feel a separation of your monkey mind, which is on this nonlinear thinking pattern, and your body separates. If you pay attention, your body starts to feel really heavy and your respiration slows down. That’s you moving in from alpha and then into theta. Theta is a very deep state. It’s just above deep sleep.

 

Jim Poole

In theta, you may be in and out of lucid dreaming. You’re hovering just above sleep. You’re in and out of maybe darkness, where you don’t even know where you’d go. If you are aware of your body, let’s say you have an itch on your nose, it would be really difficult to create the motivation to move your arm if you can’t even find your arm. So, that’s theta.

 

Jim Poole

How we do this? What are the mechanisms involved? Well, what you have in your possession is the three-component system. NuCalm, the desired outcome is to suspend you in this healing state and allow your body to recover, restore on a cellular level for as long as you need it, when you need it in that day.

 

Jim Poole

The correlation between the time you’re in NuCalm is direct to your current stress level, your nutrition, and your sleep quality. So, some days, you may in NuCalm using Rescue 50 for 35 minutes. You may be in NuCalm using Rescue 70 like me tonight for 51 minutes. That’s a long NuCalm for me, but, clearly, I was tired.

 

Jim Poole

So, the NuCalm experience, though the biochemistry and the physics is going to do exactly to you that it does to me, that it does to everybody else on the planet, your experience in the time in that session is unique to you at this time in your life. Okay?

 

Jim Poole

So, let’s get in to what we’re doing, and how we’re doing it. In 2010, the expressed intent was to suspend your brainwave function into alpha and theta. Actually, you know what? Let me get a little deeper into alpha and theta first.

 

Jim Poole

When you think brainwave function, let’s think of caffeine. So, you wake up, you’re a little groggy, your alarm goes off, you get snoozed twice, your body feels lethargic, your joints are a little inflamed, you get to the bathroom, and you’re starting to get out of that fog and start your to-do list. Let’s just start your to-do list, your monkey mind and cortisol accelerate and you might be thinking a little clearly, but you go have your first cup of coffee. Within a couple of sips of that coffee, you noticed your neurons are firing faster. You’re thinking a little more clearly. You’re starting to get energized and things don’t seem so insurmountable. That’s simply increasing your brainwave frequency, so from maybe 13 Hertz up to 16 to 17 Hertz. The focus area for brainwave frequency is between 15 Hertz and 20 Hertz. So, this is all frequency-related. Okay?

 

Jim Poole

Alpha brainwave frequency is a slower brainwave frequency than beta, and beta is alert. So, alpha is 12 Hertz to 8 Hertz, all right? In alpha brainwave function, there’s a creativity. There’s a sense of relaxation, maybe some inner peace, and it’s also commensurate with transcendental meditation. So, for those of you who are studied in the art of transcendental meditation, where your brainwave function goes to in that still point is alpha brainwave function.

 

Jim Poole

Then we’re going to take you down a little lower into theta. Theta is the healing zone. This is the coup de grâce of the brainwave frequency over a 24-hour period. Why is that? When your brainwave function is in theta, your body is manifesting a certain characteristic that’s really important. Number one, your cells are cleaning their toxins and doing their cellular maintenance. This is the only time in your 24-hour life cycle in a day that your cells clean their toxin. This is really important.

 

Jim Poole

Number two, your mitochondria and ATP is restored. This is the energy source for your cells. So, your body has trillions of cells. Each cell has a defined role and a job to do. Over the course of our lifetime, 20 years old, 30 years old, 40 years old, and we’re pushing through, and we’re a type A personality, and when we’re feeling like we need a break, we don’t. We exercise. We get an espresso. We keep going. We run through walls, and we challenge our resilience because our mind is writing checks our body shouldn’t be cashing. Okay.

 

Jim Poole

Over the course of time, when we live in a cycle of high stress, poor sleep, when your cells don’t clean their toxins, this is a long-term issue. This isn’t short-term. Say you work hard for 24 hours straight, you’re not going to develop disease from 48 hours, but over the course of time, when you don’t get that quality of sleep, specifically stage two as a sleep architecture, specifically theta brainwave function, your body begins to break down.

 

Jim Poole

So, in theta, your cells clean their toxins. The ATP and mitochondria is restored. That’s the cellular restoration and the key to the healing zone. So, when you hear us talk about putting you into the healing zone, that’s what we’re talking about.

 

Jim Poole

Physically, when you get out from NuCalm, you feel very loose. Your shoulders feel lower. You feel more attached to the ground, and you just feel relaxed. How did we do that? What’s going on? It’s simple. In theta, your body slows down. We’re synchronizing your heart with your lungs, and when you feel your body separate near the 10-minute mark of Rescue, and you’ve really start to fall into your bed, we’re slowing you down. We’re synchronizing your heart with your lungs and we’re allowing for diaphragmatic breathing. In fact, we’re allowing for the most volumetric breath your body can absorb.

 

Jim Poole

Now, oxygen is a healing property of the human body. Okay? So, if we can slow you down, have you breathe one breath every 10 seconds, six breaths a minute, you win because now your body will be filled with oxygen-rich red blood cells that can begin the healing property.

 

Jim Poole

So, physically, you feel relaxed. This isn’t magic. We simply oxygenated the entire ecosystem of your body. We’ve flushed out lactic acid, and we lowered inflammation. Great. That’s the recovery piece on the physical side.

 

Jim Poole

More importantly, the more you NuCalm, the more you’re going to feel the sensation of exceptional clarity, optimism, feel really good, patient, present in the moment, things that were bothering you don’t bother you anymore, chatter in your head. Most humans that I know have five or six conversations going on in their head at all times.

 

Jim Poole

When you get out from NuCalm, if you pay attention to it, there is no chatter. It’s gone. Okay? What did we do? Again, it’s not magic. We oxygenated the prefrontal and frontal cortex of your brain. This is the executive thinking, function, cognition, character, personality. This is what separates us from primates. Okay? We’re not reptilian limbic system autonomic nervous system brain dominant. Everything is up here. So, if you oxygenate this area, you resolve the body’s autonomic nervous system ability to sabotage our thinking and we think clearly.

 

Jim Poole

So, NuCalm is using biochemistry and physics to command this relaxation response in a simple, safe, predictable manner. Every human operates in the same manner. Your brain and your body communicate only two ways, biochemical and electrical signaling. That’s it. There is no third way. There is no alternative.

 

Jim Poole

NuCalm uses biochemistry and physical, biochemistry in the form of relaxing the adrenals to slow down adrenaline and physics in presenting your brain with a pattern using this sophisticate neuroacoustic software.

 

Jim Poole

So, the combination, those three components are meticulously designed over 30 years of invention and 11 years of continuous product development and improvement to deliver one specific outcome, suspend your brainwave function in theta, allow your body to heal for as long as it needs to heal, then you get up and you feel good.

 

Jim Poole

So, what we’re imposing upon you as a human being for a 25, 35, 45, 55-minute timeframe is the opportunity to unplug, to allow the body to create what’s called homeostasis or balance and help you live a better life.

 

Jim Poole

Homeostasis or balance, what is that? Your body always wants that. Our monkey minds don’t allow it. According to the monks, we have 1,000 thoughts an hour. For a type A personality, it might be 1,500 thoughts an hour. Most of them are not on our own. They originate externally. They’re constantly moving.

 

Jim Poole

What happens when we’re filled with this monkey mind is we’re flushing cortisol and catecholamines and all these excitatory neurotransmitters, and we’re constantly go, go, go, but we’re also breathing shallow. We’re not getting the balance the body covets. NuCalm doesn’t discriminate. It doesn’t ask permission. It simply says, “We’re going to take a break right now.”

 

Jim Poole

Whatever is plaguing you, whatever is challenging you, whatever obstacles are in your way, whatever is clouding your vision, making you impatient, making you agitated, we don’t care. We’re simply going to take you to a place, allow you to restore, recover, rejuvenate and then get up and be on your way.

 

Jim Poole

It’s incredible. It’s an incredible gift to humanity. It’s an incredible complex science. I tell people, I say, “Don’t allow these three components to belie the sophistication and meticulous design of 30 years of a neuroscience platform.

 

Jim Poole

The math and the physics and the algorithms and the biochemistry is incredibly complex. Great, but no one really cares. How do you use it? When do I use it? Why do I use it? What should I expect? How much does it cost? That’s what we’ve learned. That’s what humans care about, and that’s what we should care about. Unless you’re an applied neuropsychobiologist or a statistical biophysicist, no one else really cares.

 

Jim Poole

So, that’s what we’re doing. How to use it? It’s completely up to you. I don’t know your nutrition. I don’t know your current stress level. I don’t know if you’re moving, you’ve had a deceased loved one, you’re in a divorce, you’re breaking up. We have no idea the external stress you’re under. Okay? We can suppose that it’s pretty powerful stress considering the life we’re living today as humans.

 

Jim Poole

We also don’t know your nutrition. We don’t know your history. We don’t know your epigenetics. We don’t know your predisposition to disease states. We don’t know your immunosuppressive disease state. We don’t know if cortisols already interrupted your tummy and you have ulcerative colitis, irritable bowel syndrome, Crohn’s disease. There’s a myriad of things that challenge a human condition. There’s a few things that we know, for sure.

 

Jim Poole

Number one, the human body is a closed loop ecosystem, exceptionally good at compensation. You tweak one thing in the body or the brain, the brain sees that and compensates. You do another thing, sees and compensates. This is the litany of taking drugs and seeing side effects in this cascade of events.

 

Jim Poole

The second thing we know, it’s irrefutable in the law of being human, is that we can normalize the craziest experiences. We pretty much have normalized the unnormal now, right? 2021 in January, things are not normal. We’re not even sure what the new normal will be. The only thing today is uncertainty. All right? So, the body’s ability to normalize crazy is powerful, but it’s dangerous because then we think we don’t need balance. We think we can just keep going and keep pushing, but with cellular breakdown, that mindset leads to adrenal fatigue, and eventually cellular destruction and disease.

 

Jim Poole

When you look at the literature and it says 98% of all diseases are created by stress, that’s how this happens. It’s a prolonged systemic approach of breaking down the cellular structure because the cells don’t clean their toxins, you don’t get enough restorative sleep, you live in a high stress poor sleep life cycle, and eventually you break down.

 

Jim Poole

We can’t tell you what disease you’re going to get. There’s a lot of corollaries to what disease you’re going to get, but we can tell you you will get a disease. That is anatomy and physiology. It’s not up for debate. It’s not up for hypothesis. It’s simply anatomy. Okay?

 

Jim Poole

So, David, what I’d like to do now, if you don’t mind, is walk down the three components that they’re currently using in the NuCalm system. Is that okay?

 

David Poole

You’re the boss. Do it.

 

Jim Poole

All right. So, you have NuCalm. It came in a neoprene bag, I think that one there behind me, and you opened up this Faraday bag, an anti-static bag, and there’s a disc. Okay? This disc. This disc is the biochemistry component of NuCalm. You got an eye mask. Simple. You were visually stimulated by light. You can’t relax, meditate, sleep with your eyes open. So, there’s an eye mask. Then there’s the app. We’re not an app company. We’re not a music company. We’re not a software company. We’re a neuroscience company with a designed outcome, an expressed intent to physiologically change your body every time you do NuCalm. How we go about this is constantly evolving. We are constantly investing money in making this easier, better, more effective and a more enjoyable experience.

 

Jim Poole

So, let’s start with the disc. This is the biochemistry. What’s the importance of the disc? The disc is designed to create a level playing field. Your body has a central nervous system and an autonomic nervous system. The autonomic nervous system is really profound and its 40 million years evolved. The autonomic nervous system, which also incorporates the limbic system is our fight or flight response, but it also governs and oversees human fear, stress, anxiety, depression, and worry. Fear, stress, anxiety, depression, and worry, you think it’s important in our humanity and how we exist everyday? Yes.

 

Jim Poole

So, the autonomic nervous system, which has a neuronal network of all of this complexity is 40 million years evolved. Your prefrontal cortex and your frontal cortex, your character, your personality, your logic, your executive functioning, the things that you do to operationalize your day like get up and put your clothes on, that’s four million years evolved. So, we are fighting as humans of 36 million year had start from the saboteur called the autonomic nervous system that shows up and creates anxiety, and depression, and fear, and worry. Okay? So, that’s what’s happening inside our head, and it’s the battle we all fight.

 

Jim Poole

Well, when your central nervous system knows that you’re going to try something new you’ve never tried or you’re going to go on for a surgical procedure, a treatment or a medicament or anything. Your central nervous system is really, really smart. It has one primary function, protect you, keep you alive. You can look at Maslow’s hierarchy of needs. We can think about the psychology of needing intimacy and a social network. We can think of food and water and sex and all that stuff. It means nothing if you’re not alive.

 

Jim Poole

So, the central nervous system has one primary function above all, keep you alive. So, you’re constantly evaluating your surroundings for safety, security, and familiarity. In doing so, when your central nervous system is unaware, is scared, perceives a threat, it activates the autonomic nervous system, that 40 million year reptilian side of our brain that manages the fight or flight system.

 

Jim Poole

So, this disc represents the biochemistry with the expressed intent of slowing down your adrenals, so that we put to rest that fight or flight mechanism. You can’t really relax if you’re in a high stress state. Okay? So, that’s what it’s doing.

 

Jim Poole

How’s it doing it? When we first started, Dr. Holloway knew the goal here is to slow your brainwave function down, present a beat to your brain that your brain follows. In order to make a predictable, safe, fast-acting, and deep experience, we have to manage the human body’s adrenals. Your ability to resist through stress in this adrenal cortex is incredibly profound and different for all of us and different everyday with what happens in our life. Today, you might be more stressed than yesterday. Yesterday you might be less stressed. Who knows? Okay?

 

Jim Poole

So, when we started, we said, “We have to present the brain with the body’s natural occurring amino acid called GABA, gamma aminobutyric acid A and B. GABA has a very powerful primary function in the biochemistry of the brain. The GABA A receptor site is primarily responsible for anything biochemically that creates a relaxation response. It’s called anxiolysis, anti-anxiety.

 

Jim Poole

What does that mean? In your brain, when you drink a sip of alcohol and you feel the weight of the world fall off and you’re like, “Okay. Life isn’t so bad,” that feeling doesn’t happen because of alcohol’s magic. It happens because alcohol binds to the GABA A receptor site.

 

Jim Poole

Barbiturates bind to the GABA A receptor site. Benzodiazepines bind to the GABA A receptor site. The GABA A receptor site interrupts what’s called the HPA axis, the hypothalamic anterior pituitary adrenal cortex. This disc binds the GABA A and GABA B, activates the GABAergic system and slows down the adrenal cortex so you’re not expressing a lot of adrenaline and creating a stressful response when we want you to relax.

 

Jim Poole

When we first came to market, we had three large chewable tablets. They were grotesque in size. Dave loved the flavor. There was a citric feel to it, and there’s also a Pavlovian feel to it, but you had to chew them up. We wanted sublingual absorption because we wanted them absorbed in the capillaries under your tongue so that they’d enter the bloodstream.

 

Jim Poole

So, you chew and you hold these for two minutes, and then you’d swallow it. Well, in looking at neurotransmitter panels and looking at the biochemistry, Dr. Holloway was wholly unimpressed with the inability of the body to absorb and actually activate the GABA that was in the tablet.

 

Jim Poole

So, Dr. Holloway, like most inventors, moved to Russia. That’s not like most inventors. I don’t know any inventor that moved to Russia. Well, he moved to Russia. Why? To study cranial electrotherapy stimulation. Why? Because he knew it was a way to electrophoreat the cell wall membrane and open up the receptor sites to the nutrients in the chewable tablet.

 

Jim Poole

So, this served as a catalyst. This is a ton of effort and a ton of work trying to trick the brain and figure out the best avenue to relax you without giving you cognitively impaired drugs and alcohol. That’s what we started with.

 

Jim Poole

So, when we came to market in September of 2010 with a highly regulated FDA class III medical device, it was a cranial electrotherapy stimulation device that was brain science. It basically created a low-level micro current that electrophoreated and lowered the cell wall membrane of the GABA A receptor site so the chewable supplement and the nutrients in the supplement worked.

 

Jim Poole

This is incredible. This is about 10 years of trial and error and figuring out all this chemistry, and we did it, but it was clumsy. So, that was the origination of the biochemistry of NuCalm.

 

Jim Poole

About five years into this, as we’re doing all these medical procedures, we’re measuring everything. We’re looking at galvanic skin response, blood pressure, heart rate, metabolic processing of local anesthesia, pulse oximetry, heart rate variability. We’re seeing that asking a human being to chew something and hold in their mouth for two minutes and ordering them and then telling them to swallow is actually creating agitated response. We didn’t like it.

 

Jim Poole

So, for about four years, we worked with combinatorial chemists and chemists to figure out how do we create a transdermal cream that’s highly absorbent, applied on the neck that has the same nutrients of the chewable supplement. So, that’s what we did. Six years ago, we launched a transdermal cream.

 

Jim Poole

The cream, though it was more absorbent and brought more nutrients into the bloodstream, it still was challenge with the electrophoresis of the cell wall membrane, the blood-brain barrier, et cetera. So, we needed the stimulation device.

 

Jim Poole

Five and a half years ago, we’ve been using the cream for several years, Dr. Holloway began the next quest because we’re ever perpetually evolving to make things easier. This is the result of five and a half years of research and development. Essentially, it’s using electromedicine. So, for those of you familiar with Nikola Tesla or George Lakhovsky, electromedicine has been around since the 1920s and 1930s, the 1920s and 1930s, not 2020. It’s 100 years evolved.

 

Jim Poole

This disc, it looks like sticker that you get out of a comic book. This is a highly, highly evolved sophisticated piece of equipment. There’s a six layer Lakhovsky multi-wave oscillator on top of this disc holding a biostatic charge.

 

Jim Poole

So, over the course of several years, Dr. Holloway figured out the exact frequency of the nutrients that were in the chewable tablet and then in the cream. We’ve created this cornucopia of really powerful inhibitory neurotransmitters, but how do we create it and put it into a software to imprint on a Lakhovsky multi-wave oscillator, apply it to your wrist, and activate it to your brain? That was the challenge. Five and a half years of work.

 

Jim Poole

He used German physicist and Chinese ancient medicine experts to determine and validate the specific frequencies of GABA A, GABA B, L-theanine, casein tryptic hydrolysate , and L-tyrosine. That’s what’s on here.

 

Jim Poole

So, this disc incorporates what used to be in a chewable tablet catalyzed by stimulation. Then it was in a transdermal cream catalyzed by stimulation. Now, it resides on a disc. It’s electromedicine. It’s bioresonance. It’s like a tuning fork. When applied accurately and appropriately to the pericardium 6 and the pressure point placement is important, it turns in your Gauss field. You have an electromagnetism. This is electromagnetism. It turns on, and it simply presents your brain with a signal of GABA A.

 

 

Jim Poole

Now, your body is all resonance. Everything in life is vibration. Everything has a specific frequency. I look different today than I did yesterday. Why? Because I’m vibrating at a different frequency. So, when the brain gets this presentation of GABA, this here begins to resonate at that frequency. This is frequency medicine, bioresonance, like a tuning fork. That’s what we’re doing with the disc.

 

Jim Poole

So, we don’t do anything lightly. We’re very methodical in our approach, and we’re a proven hardcore neuroscience company. This is our 20th year. Okay? I got this in my possession on July 18th, 2018, this disc. Tried it. Talked to Dr. Holloway, started the evaluation process. We have 52 medical advisors on our advisory board, including some of the best scientists in the world from NASA, from Harvard, the former medical director of the NFL, physicists from across the world. This group, we got the disc in their hands. We also work with 49 professional sports teams, 58 MMA UFC fighters, the USTA, golfers. We got this into the hands of our elite performers, and we also work with the active DOD, military, special forces, the FBI HRT.

 

Jim Poole

So, what we did is we got this out there. For them, as we’re doing our medical evaluation internally, we simply said, “This is what we want you to do. We want on day one for you to use the cream and the stimulation device. On day two, use the disc. On day three, use the cream and stimulation device, and day four, use the disc. On day five, use the cream and stimulation device.” You get the point? Looking at HRV, looking at heart rate, blood pressure, whatever thing you wanted to look at, cortisol levels, it didn’t matter. Everyone had their different medical practice and their different ideas of how to evaluate technology quantitatively.

 

Jim Poole

To a person, over one year we did this, not one person came back and said, “The disc was less effective.” There were times where it was the same efficacy, but it was never less effective. On July of 2019, a year later, we launched the disc and, thus, allowed us the opportunity to create a more portable and eventually more affordable version of NuCalm. This is simply the biochemistry aspect of NuCalm.

 

Jim Poole

With this disc, what you get is a very predictable, fast-acting, and deeply relaxing and restorative experience with NuCalm. This is a facilitator and a catalyst to ensure that every time you NuCalm, in the ninth minute, your brainwave function is at a certain mathematical frequency. In the 12th minute, your brain is at a certain mathematical frequency. This allows the predictability of the NuCalm experience. This is a systematic approach.

 

Jim Poole

Remember, your brain and body communicate only two ways, biochemical and electrical. So, we’re going to use both channels to create this intention of taking you to the healing zone. That is the path of the disc.

 

Jim Poole

Now, this is a platform technology. This is a new way to create or present nutrients to the body. We were doing some really cool fantastic research, someone at the DOD around really complex ways to deliver different nutrients to the body. Okay? So, that is incredible. Really cool, but, really, it’s easy to use, and it’s effective.

 

Jim Poole

The second component is an eye mask. That’s really simple. Close your eyes, but even when you close your eyes, light will permeate your eyelids. So, put that eye mask on. It’s very helpful, and it’s part of the process.

 

Jim Poole

The third component of NuCalm is the most complex part. We are going to entrain or pace your brainwave function into alpha and theta. We’re going to use the auditory motor cortex. We’re going to use your ears as the carrier of signal to present your brain with a pattern, and the sophistication of the neuroacoustic software that lies underneath the music is incredible.

 

Jim Poole

What do we have in there? We have mathematics. We have a pitch and frequency matrix. We have a binaural signal processing. We have nonlinear oscillating algorithms. We have vibrational patterns. We have a cornucopia of amazingly complex mathematics and software. Why? Because we are designed and expressedly intended to pace your brain, the most sophisticated organ in the history of this planet, to this deep state of alpha and theta. We’re going to do it every single time.

 

Jim Poole

If you had acute EEG on you in NuCalm and you use Rescue 50, at minute 17, we know where your brainwave function is. It’s a 4.0 Hertz, just above deep sleep. At minute 12, we know that you’re at 11 Hertz because we’re stepping you down into theta. At minute 47, we know that you’re at 9 Hertz because we’re bringing you back up. All of this mathematics. That’s why I said earlier NuCalm does the exact same thing to every human being on Earth. It’s just how you interpret the experience, how you respond to relaxation, and how you deal with the journey of liberating your self-conscious and allowing your body and mind to heal. That’s up to you. That’s the personalization of the experience, but the mathematics and the actual experience is identical to every human being on Earth. All right?

 

Jim Poole

So, we have this complex software. Great. You want to know what it sounds like? It sounds awful. It sounds like this. Quite agitating. So, we get the software. We say, “Dr. Holloway, what we’re like is a 50-minute, 5-0 minute process. We’d like a 16-minute down ramp because the central nervous system will not allow us to simply go from beta or alert to stress into theta. That will not happen. So, we have to step you down.”

 

Jim Poole

So, when I said earlier the first several minutes nothing’s really happening, you’re right. It’s not. We have to prepare you for the journey of healing and getting into theta. So, for the first several minutes, we go from 13 Hertz down to 9 Hertz, up to 12 Hertz, down to 11 Hertz, up to 13 Hertz, down to 8 Hertz. It’s the step. Okay? It’s a little game to simply say to your central nervous system, “Everything is safe. Everything is going to be okay,” and at the 16-minute mark, you are on the floor of deep theta. You won’t know that that’s the exact 16 minutes, but if you’re paying attention and you haven’t passed out yet, you’ll feel this big separation. People liking it to getting on an escalator or getting on an elevator and little just going down. All right? That’s theta.

 

Jim Poole

Then you’re in theta on the 50-minute Rescue track. You’re in theta for 30 minutes straight, 30 minutes of the deepest recovery, restoration on a cellular basis your body can absorb. It’s incredible. Incredibly powerful. Then the last four minutes we take you back up. All right? So, each track is meticulously designed for this whole journey. We have the down ramp, we have the theta, and we have the up ramp. All right?

 

Jim Poole

So, there’s a neuroacoustic software platform. Then on top of that, we ask our musical engineer to compose music specifically with the math. He calls this neurosurgery. It takes six to nine months to create a single track. Why is that? There’s a mathematical matrix that we present to him with the raw file, and we say, “At minute one, the pitch is 161 and the frequency is 13.2 Hertz. You have to compose the music using an ancient Solfeggio music scale with the mathematics. So, that’s the specificity of what we’re doing.

 

Jim Poole

Many people have never heard what we do. Why? Because we’re playing in ancient Solfeggio music scales that predate contemporary music. Okay, but also, people are like, “Yeah. I don’t really like environmental sound or something like that.” No. The music is simply to create an enjoyment or distraction. We’re presenting your brain with software. We are pacing your brain like a NASCAR pace car into alpha and theta. You cannot use your own music. You will defeat 80% of the opportunity to get into the healing zone.

 

Jim Poole

Music by itself cannot take you into theta, not now, not ever. It doesn’t work that way. Cortisol, catecholamines in your monkey mind will disallow that. So, the importance of NuCalm is the combination of the biochemistry and the biosignal processing disc, the eye mask, but you have to use the neuroacoustic software. That’s what we’re doing. That’s the whole trick here is to get your brainwave function into that sweet spot.

 

Jim Poole

So, there are three different categories. Okay? There is Recharge, Rescue, and Reboot. Rescue is the coup de grâce. Rescue has everything we’ve ever learned in 30 years of invention, 11 years of being on the market, evaluating this with everybody you can think of from active military to pilots, to cancer patients, to people with multiple sclerosis, to addicts, to veterans, to professional athletes. Everybody we’ve ever looked at, we’re creating the best of the best. Rescue is that category. I personally don’t use other categories that much because if I’m going to spend 30, 40, 50 minutes of my day and sacrifice that time, I want the best the world has to offer, and Rescue is the most sophisticated best neuroacoustic software, physics, algorithms, mathematics, and music ever created on Earth. So, I’m going to go with that.

 

Jim Poole

Rescue 50 is incredible. Rescue 70, 100, 120 and are my favorites. They are specifically designed for this expressed journey, and they literally have everything we’ve ever learned in this. In it is a journey of 70 minutes, 16-minute down ramp, 50 minutes in theta, 50, and then four-minute up ramp.

 

Jim Poole

According to our research with Dr. Chung Kang Peng and Norden Huang, the field’s medal of honor from NASA and the world’s leading statistical biophysicist, it had nothing to do with us. Looking at biophysical measures in HRV, they determined that 20 minutes of NuCalm was equivalent to two hours of restorative sleep, not two hours of sleep, two hours of the most restorative healthy recuperative sleep you can get. This is hugely important. Every minute you’re in theta, your body is restoring at a level you’ll never get to on your own. Period. Maybe some monks get there. We’re not getting there. So, ideally, you’re going to want to use Rescue.

 

Jim Poole

Reboot doesn’t take you into the deepest theta. It actually hovers around the Schumann resonance, which is great and really powerful, and helps with creativity and a sense of calm and inner peace. When you’ve done NuCalm for several weeks to a month, you might want to play with Reboot, but for the most part, early on, when you get NuCalm, stick to Rescue because we have a lifetime of built up stress and poor sleep to deal with and to fix you and to get your autonomic nervous system in balance. Give us that opportunity to get our best to help you be your best.

 

Jim Poole

Recharge, Recharge, Recharge. Recharge was a manifestation of the research that I shared with you. Dr. Peng and Dr. Huang determined that 20 minutes of NuCalm was equivalent to two hours of restorative sleep. In 2017 and 2018, our team went to the Consumer Electronic Show, the largest trade show in the world in Las Vegas. We set up a huge booth. We had 24 NuCalm stations. We NuCalmed 1,847 people in three days, and we’re awarded or won the best of CES. The largest trade show in the world, our small little neuroscience company won with 4,200 vendors and 182,000 attendees.

 

Jim Poole

How did we do that? We don’t have anything marketing dollars. All of our money goes into research and development. How did we do it? It’s simple. We had huge banners and it said, “Get two hours of restorative sleep in 20 minutes with NuCalm. Well, when you’re in Vegas being overstimulated in the Sands Convention Center, the Vegas Convention Center, you’re malnourished, your jet lagged, you’re overstimulated, and you’re hung over, that’s what you want. So, that’s what we did.

 

Jim Poole

What was interesting is we didn’t time people. We didn’t put you on a 20-minute track. We didn’t have one. So, you go in to NuCalm and you get out and you’re like, “Wow! That’s the fastest 20 minutes ever.”

 

Jim Poole

“But it wasn’t. You’re in there for 56 minutes.”

 

Jim Poole

“What?”

 

Jim Poole

So, I remember talking to Dr. Holloway at that meeting. I said, “Doc, this isn’t equating in the human brain,” Okay? We are prone to what we see and what we see, we believe. So, if you tell me, “Two hours of restorative sleep in 20 minutes, why am I in there for 46 minutes?”

 

Jim Poole

I said, “You got to build us a track that’s 20 minutes.”

 

Jim Poole

So, he looked at me and says, “I can’t do that, Jim. There’s no way that the brain will allow me to take you in this accelerated loop down into theta. It just won’t work that way. So, don’t ask me things that we can’t accomplish.”

 

Jim Poole

“Okay. Fine. Yes, you can.”

 

Jim Poole

So, about seven months later, he came to the world with the 20-minute power nap. That’s what we called it. Okay? This is a concentrated version of NuCalm, and should only be used when literally all you have is 20 minutes in a day. 20 minutes is only 170 second of your day. I believe you’ve got more than that to take care of yourself, to balance your autonomic nervous system, to resolve your stress, lower your inflammation, increase your resilience, improve your sleep quality, make you more patient, make you more clearheaded, make you more physically active. I think you have more than 20 minutes in a day to do that.

 

Jim Poole

We built this Recharge track because what we found years ago and David and I and Monica and Erica and our team, we’ve been all over the globe. We’ve NuCalmed thousands upon thousands upon thousands of people. If you say to a stranger, “Hey, do you have 30 minutes? I want to show you NuCalm,” they panic. You can see it in their eyes. They’re like, “I don’t have 30 minutes. I’m way too busy.”

 

Jim Poole

I can’t tell you this psychology works, but if you say to someone, “Do you have 20 minutes?” they always say, “Yes.” So, a lot of this had to do with the nature of being human and thinking that our to-do list is more important than us. All right? We’ve got to get this done as opposed to taking care of us. That is the genesis of the Recharge tracks. It is a concentrated version of NuCalm Rescue to use only when time is constrained. It is not to use as your regular habit because you’re gypping yourself. You’re not getting enough theta, deep restoration in the Recharge track because it’s physiologically impossible. The down ramp is shorter. It’s nine minutes instead of 16, but you’re not going to get enough.

 

Jim Poole

So, use Rescue. I recommend 70, 100, and 120. They are the most incredible, fantastical experiences I’ve ever had and I’ve been using NuCalm on a daily basis for 11 years. You do not need to be in it for the duration of a time period, 70 minutes, 100 minutes, 120 minutes. If I NuCalm for 120 minutes after 11 years of using NuCalm, I’m dying. That’s not a good sign. I’m never going to be in there for two hours. Today, I did NuCalm 70 for 51 minutes. I had no idea where I went. I was in and out of lucid consciousness and just gone. I was exhausted. Okay. Great. I feel great now.

 

Jim Poole

So, use Rescue for the first several weeks to first several months. Get used to when to use it, how to use it, what feels good, what doesn’t feel good. We recommend using it in the primetime. For NuCalm, it’s between 1200 and 400 when your biorhythm naturally takes a cognitive deep, your not thinking as clearly, things start to look a little bit more insurmountable. You might start feeling overwhelmed and lethargic at the same time. That’s NuCalm time.

 

Jim Poole

If you can’t fit it into your schedule, get up a little earlier or just do it in the morning. The difference will be this. In the afternoon when you NuCalm, you’re already hovering it 13-14 Hertz. You’re already slow. We’re just going to take you down and you’re probably going to fall in and out sleep there.

 

Jim Poole

When you do it in the morning, your cortisol level is the highest in the morning of the entire 24-hour biological clock, okay? It needs to wake you up from deep sleep. So, when you do NuCalm in the morning, your cortisol, you’re probably not going to fall back into sleep. If you do, you’re exhausted and you didn’t get enough sleep. For the most part, you’re just going to lie there and enjoy this experience. You’re floating like in a float tank without the water. So, those are the times to do it.

 

Jim Poole

The three categories, Recharge is a concentrated version of Rescue. Reboot is for creativity, feeling calm, inner peace, and stress management, and Rescue is designed to take care of humanity. Period. We built the Rescue 50 tracks expressly for stage IV cancer as we believe in our work and all the stuff we’ve done that it’s the highest profile destress experience for humans. So, that’s how you do NuCalm.

 

David Poole

Excellent. Thank you, Jim. That was a very concentrated 20 minutes. I don’t know if-

 

Jim Poole

Much like NuCalm, you’ll never know how long I speak. I think that’s at least 30-40 minutes.

 

David Poole

All right. So, all joking aside, let’s hustle through these questions. People spent a lot of time and energy submitting questions. We’ll make sure we get to as many as we can. So, let’s start with Heather. “When you don’t reach your natural wake state at the end of a session, what is the recommended time to extend the session? I worry about it making me feel more tired like I’m waking up in the middle of a REM cycle.”

 

Jim Poole

Great question, and I love the fear, worry, and anticipatory anxiety about what can be. Your brain knows exactly what it needs, when it needs, how it needs. You can’t define it. You can’t put a time limit on it, and you certainly can’t set an alarm for it, much like when you eat. You eat, your body gets satiated. You know when you’re done eating. We can’t tell you how long the next piece of NuCalm would be, but what you could do is when you do Rescue 70, 100, 120, you give yourself enough runway. You’re going to reach your natural endpoint.

 

Jim Poole

When you reach your natural endpoint, there’s no opportunity for lethargy or mental fog. It doesn’t exist. Why? Because you’re fully restored. It’s like that little button on a turkey. I have no idea when or why it pops up. It just pops up when it’s done. Okay. That’s the same thing with reaching your natural endpoint. So, if you get done with NuCalm and you’re like, “I’m not ready,” just pick another track and go again.

 

Jim Poole

Ideally, though, and remember this, each track is specifically designed for a down ramp, the healing, and the up ramp. So, if you chose to do, “Hey, I’m going to do 100 minutes. I want to do successive 50 minutes,” don’t do that. Choose the Rescue 100. Why? Because Rescue 100 has a 16-minute down ramp, 80 minutes on the floor, and four minutes up. Two 50 has 16 down, 30, four up, 16 down, 30, four up. So, you’re gypping yourself of the high quality restorative state of brainwave function.

 

Jim Poole

So, don’t be concerned. Don’t worry about it. Your body and brain know exactly what it needs from NuCalm. It will take what it needs. When you’re done, you simply become lucid. You become aware of your surroundings. You may even become bored. That’s when you know, “Hey, I’m done.”

 

Jim Poole

Listen, we know the chemistry. We know the physics. We know the outcome. We know studying the Chicago Black Hawks and stage IV cancer and thousands of people, we know that every minute we’re in theta our body is healing, our longevity is improving, our resilience is improving, our immune strength is improving. We are healing. Every minute we’re not in NuCalm, cortisol is breaking down our cell structure and we are dying. I would love to be in NuCalm for 20 hours a day. You can’t do it. Your brain simply says, “I’m done.” You get up.

 

David Poole

Excellent. Question from Sarah, “The first and third times I did NuCalm, both in the afternoon, I fell asleep briefly toward the end, but the second time, in the early morning after a very poor night of sleep, I didn’t fall asleep at all. My mind was racing all three times. Curious what it means if you don’t fall asleep, what’s your natural setpoint in that case?”

 

Jim Poole

Awesome. NuCalm is not a sleep aid. NuCalm is not designed for you to fall asleep. You should not fall asleep. If you are balanced, if you are in good health homeostatically in balance, you should not fall asleep. Fear not, we’ve done enough research on all walks of life. Every human being we’ve done research on falls asleep. Why is that? We’re levitating you literally just above sleep. So, we’re putting your brainwave function just above sleep.

 

Jim Poole

What we have found is about 10 years and over after puberty, all this cortisol and catecholamines and hormonal dysregulation, the circadian rhythm disruption, and alcohol abuse, and jet lag, and malnourishment, and technology, we’re a mess. We’re all tired. So, everybody dips in and out of sleep. We don’t want you to fall asleep. You may not even think you fell asleep. If you’re NuCalming and your family is around, they’d be like, “Hey, you were snoring for 20 minutes,” and you don’t even know you were asleep.

 

Jim Poole

So, you’re not supposed to fall asleep. If you fall asleep, we can’t help that, but we’ve noticed that when people do fall asleep, they come out of sleep and they pick up in the entrainment and they get back into that theta state.

 

Jim Poole

In the morning, your cortisol level is at the highest. So, if you didn’t sleep well that night, once light comes, stimulates your body, activates, and cortisol starts flushing through your body, good luck trying to fall back to sleep. It doesn’t really work that way. So, that’s normal. So, your experience is exactly what it should be.

 

David Poole

Great. This one is from Ishan. Forgive me, Ishan, if I mispronounced your name. He’s got quite a few questions. He’s a regular user and he’s very curious. “I’m still confused about the difference between Reboot and Rescue.” I think we’ve answered that. “How are they different since there seem to be some overlap in uses?”

 

Jim Poole

Awesome. So, when we designed this, we designed it for a general human, okay? So, from three years old to 103 years old of all walks of life, but we have opportunities to create different outcomes that may eventually become part of a habit. The Reboot is really the Schumann resonance, which is 7.83 Hertz. So, for those of you familiar with Nikola Tesla, the Schumann resonance, some of the cardiovascular literature that showcases the magnetic rotation of the Earth has a balanced approach to our body, our genes, our DNA, et cetera. This is a healthy area for your brain to be in, but it’s not as deep and cellular restorative.

 

Jim Poole

So, there is some overlap. It’s true. Reboot and Rescue, there is some overlap. Both of them are taking you on this pattern, but where Reboot slows down and stays at high theta, Rescue goes into deep theta. This difference, this is Reboot and this is Rescue, okay? So, we definitely recommend using Rescue for most of the time out of the gate, your first several weeks to a month or two. Then feel free to explore Reboot.

 

Jim Poole

Definitely feel free to play with Reboot if you’re in the creative arts, if you’re a writer, a musician, actor, director, et cetera. It’s more on the creative side, less on the healing side. David?

 

David Poole

Sorry about that. I was toggling between mute and my cheat sheet here. These are back with Ishan again. “Rescue has sleep prep listed under it. Does that mean it can be used right before bed? Can NuCalm be used to induce sleep?”

 

Jim Poole

The answer is yes, and the recommendation is no. So, unless you have major sleep issues and a history of insomnia and really on the verge of a cellular breakdown, mental breakdown, emotional breakdown, psychosis, neurosis, sociopathology, don’t use NuCalm as a sleep aid. For the most part, most of us may have poor sleep habits, but we’re not in that place of dangerously poor sleep.

 

Jim Poole

NuCalm, 20 minutes is equivalent to two hours restorative sleep. 20 minutes, two hours restorative sleep. So, if you NuCalmed for 40 minutes, it’s equivalent to four hours of restorative sleep. Why on Earth would I want to take a four-hour power nap before bed? I wouldn’t. I NuCalmed an hour ago. I feel incredible. I will work probably till 1200 or 100 tonight. If I NuCalmed earlier in the day, I’d have less energy, and I’d go to sleep earlier.

 

Jim Poole

So, we do not advise NuCalm as a sleep aid. NuCalm helps improve sleep quality, but it’s not a sleep aid. There are people that we work with who have terminal illnesses or in the 80s and 90s of their life and sleep, literally, they’re sleeping two hours a night. Yes. In that event, contact us and we’ll walk you through some sleep protocols to help you resolve this, and it’s a trial and error because everybody is different, and the complexities of sleep and compromised sleep are incredible. The variables are incredible. So, for the most part, use NuCalm from when you wake up till about 700 at night knowing that when you NuCalmed that night you should sleep better. Okay?

 

David Poole

Back on. “I often don’t fall asleep during NuCalm.” We answered that one. “Sometimes I feel quite sleepy after my NuCalm session. Does that mean I should do a second session?”

 

Jim Poole

Yes, it does. When you get out of NuCalm and you are lethargic after two or three minutes, your body knows what it needs. Period. When you walk into a restaurant, you crave a hamburger, it’s not because the hamburger look good on the menu. Your brain needs protein. Your body knows what it needs. So, if you get out of NuCalm and you’ve had this incredibly deep restorative experience and you’re still mentally lethargic and you want to go back to sleep, go back to sleep. That’s what I would do or go back to NuCalm.

 

Jim Poole

The more you do NuCalm, the more balanced we provide for your autonomic nervous system. The more balanced your autonomic nervous system, the better you manage stress. The better you manage stress, the better you sleep. When we reverse this cycle of high stress, poor sleep, high stress, poor sleep, high stress, poor sleep, we put you in a place of balance, homeostasis and autonomic nervous system survival. Okay?

 

Jim Poole

You’re going to feel good. You’re going to be present. You’re going to have more energy. You’re going to have a different appetite. You’re not going to be stressed. You’re not going to be reaching to things that aren’t good. Your vices won’t call to you as much as they do. There’s a lot of things that are going to happen when you take stress out of the equation, but it takes time.

 

Jim Poole

So, you got to this place in your life through accumulation of stress and substance abuse and whatever it is that we do to get through life. You’re here now. You just got NuCalm. Give it the opportunity. Use it on a regular basis, and it will balance your autonomic nervous system. From there, you use it as you see fit, but if you get it from NuCalm and you’re still lethargic, get back in NuCalm until you’re ready to get up.

 

David Poole

“Is it recommended to simultaneously combine NuCalm with other modalities such as the Polyneuro that might be synergistic. I’m concerned the body could get confused.”

 

Jim Poole

Great question. NuCalm balances the autonomic nervous system, okay? We’re not going to talk a lot of science and validation and methods, but NuCalm was awarded the only patent in the world for maintaining and balancing the health of the human autonomic nervous system, lowering stress, and improving sleep quality without drugs. By virtue of that statement, the 4.5 year patent process and the stamp by the US PTO, there’s not another company in the world that can make that same claim. Nobody does what we do. No one’s proven it, and there’s no 20-year neuroscience companies in the world that can do what we do.

 

Jim Poole

What we do is we lower the stress response. We take the body from this position and we put it to this position. We’ve done over 1,600,000 surgical procedures. When you put the body in this state, everything is more permeable. Why? Because your body is not resisting. You’re not metabolizing through anything. So, you can use NuCalm in conjunction with anything. Just be aware, when you do NuCalm and then you do something like a recreational drug or anything, your body is more permeable. It absorbs more, it will be more powerful. Okay?

 

Jim Poole

You can use this and you can stack it with any other biohack you want. You’re going to find it to be very synergistic. The body does not get confused. All we’re doing is putting the brakes on the sympathetic nervous system and lowering your stress response. We use NuCalm in conjunction with chemotherapy. You need less chemotherapy. We use it with dialysis. You need less dialysis. Why? Because the body is not metabolizing and fighting through the medicament. It’s actually embracing it and creating a more permeable environment for that body to absorb whatever it is you want to absorb.

 

Jim Poole

We do this with psychotherapy. When you are plagued and you have neurosis, sociopathology, psychopathology, whatever it is, nobody likes to go see a stranger and become vulnerable in a chair in a psychotherapist office. There’s a ton of anticipatory anxiety, shame, guilt, all this stuff, all here. When you NuCalm first, it washes all that away. So, you can actually get to your work.

 

Jim Poole

We do a ton of work with physical therapy, chiropractic, and craniosacral therapy. Why? Because when you go in for a massage, by the 50th minute, your brain finally starts to relax and the body relaxes. Well, NuCalm relaxes you at a global motor cortex level. It goes right to the source of the stress and relaxes you. So, if you do this in conjunction, that therapist, whatever it is, can get to the core really quickly. Great question, by the way.

 

David Poole

“Is it recommended to use NuCalm right after a meal when there’s a bit of an energy slump?”

 

Jim Poole

It doesn’t really matter. NuCalm is going to accelerate the rest and digest. So, when you get out from NuCalm, you should probably have to pee almost every time you get out from NuCalm. If you think through physiologically where you’re in parasympathetic dominance, it’s hard to articulate again, but we know when we’re sympathetically driven. That’s most of the time. We know when our mind is racing. We know when our to-do list is bothering us. We know when we feel agitated, overwhelmed, impatient. That’s life. That’s the sympathetic nervous system, but the parasympathetic nervous system is dominant when you’ve ingested too much food and the blood flow goes from the brain to the gut to metabolize and digest the food.

 

Jim Poole

You could double down and do NuCalm after a meal. That’s fine. What you do want to do, though, is if you can drink a glass of electrolytes and create electrophoresis and better electrical stimulation, that’s actually advantageous to the NuCalm experience. I don’t know. To each is own, but this does accelerate the rest and digest side and it will accelerate your digestive issues. We do tell people, we say, “Please use the restroom before you do NuCalm because we are accelerating the rest and digest aspect of your body.”

 

David Poole

“When I’m tired and lethargic in the afternoon, what is the best program to use?”

 

Jim Poole

If you have limited time, do Recharge. If you have maximum time, do Rescue. Period. Typically, I think, our team, we don’t talk about a lot because we’re busy working and saving the world, but I think we all have found our own biorhythm. I use it when I can’t think anymore, when I know that my inefficiencies are plaguing me, when I look at email, I don’t even know how to start this email. Then I know mentally I just need it, and I crave it. I’m like, “Okay. I can’t wait to NuCalm.”

 

Jim Poole

For me, it’s usually in the afternoon, but when I do it, I do Rescue because I want to go the deepest and the fastest. Listen. If it takes me 37 minutes instead of 20, I’m going to take that extra 17 minutes because I learned years ago, if I invest 30 minutes of NuCalm, it repays me with 10, 12, 13 hours of exceptionally clear, productive, positive, mental acuity and physical relaxation. I’m a better human being and I perform better, and it allows me as a tool to perform better. So, take the extra time. Use the Rescue and enjoy the benefit.

 

David Poole

“If I have not slept well and wake up too early, would NuCalm for 120 minutes be a good option to compensate for the sleep I lost?”

 

Jim Poole

We do a ton of work on sleep debt. Everybody, like I said, that we know isn’t managing stress well, and isn’t sleeping well. Listen. We work with monks. Our technology chills monks out. All right? Humanity has a problem when that’s the reality we live in. Okay. So, there’s no judgment here. Nobody is managing stress well. Nobody is sleeping well. The body can never make up sleep debt. It is physiologically impossible, but it is not an impossibility for biochemistry and physics to make up sleep death. So, absolutely.

 

Jim Poole

If you wake up and you don’t get enough sleep, get on NuCalm 40 minutes, 60 minutes. Every 20 minutes is two hours of restorative sleep. This is the aha cathartic moment that a lot of our users have. It’s usually jet lag related. I remember when the Blackhawks went to Sochi, there was five players who went to Sochi for the Winter Olympics. They’ve been using NuCalm for a while. It wasn’t until they got there and in the locker room with the Canadian team and the Swedish, they were the only ones without jet lag. Then they were like, “They called the train on the Blackhawks. This is unbelievable.”

 

Jim Poole

So, it will absolutely augment and make up sleep debt, but here’s the caveat. NuCalm is not designed to replace sleep. You want to get as much sleep as possible. There are many times that we can’t. In the event you can’t, you use NuCalm as an augmentation to make up that sleep debt, absolutely, and it will never let you down.

 

David Poole

Okay. We’re moving on from the novel from Ishan and Charmaine has several questions. “I have just four meditation options that pop up in my app. I thought there were more options than these, but I’m fine with just the four.” She’s referring to the journeys. They’re not meditation options, Charmaine. “Are these curative for me based on the needs, desires that’s specified in my initial survey? Do they change based upon my responses after each sessions? Are the options updated as new material becomes available?”

 

Jim Poole

Awesome. That’s a great question. We are reverse engineering the mass customization and specificity of what we deliver. The reason we’re capturing data from you before and after is we want to understand what tracks on a meta analysis basis people are using and for what purpose, not for the present and to reverse engineer, but for the future. So, we’re always capturing realtime research and data from our user experience to help us with future development. NuCalm doesn’t have to have specificity. It simply needs to put you in the state of healing. You are the unique variable to NuCalm.

 

Jim Poole

Every individual that does NuCalm is a unique variable to NuCalm. You are the only variable. The system itself is static and designed in a cookie cutter. It does the same thing to every human being. The math of Recharge, the math of Reboot, and the math or Rescue is exactly the same. Your brain goes to the same place. How you interpret it, what’s important to you, your stress level, nutrition, anxiety, fear, depression, worry, and sleep, that’s the variable.

 

Jim Poole

So, today, we have hours upon hours, upon hours of the most sophisticated algorithms and neuroacoustic software ever created. It’s a huge library. You’re never going to get bored of it because half the time, you’re in and out of lucid consciousness. You don’t hear half the stuff anyway. In the future, we’re going to take the data that you’re sharing with us in a thousands and thousands and thousands of customer data and the millions of users that we’re seeing and we’re going to use that data to build new outcomes.

 

David Poole

“I intend to fly. Tell me about the use of NuCalm during flights.”

 

Jim Poole

With a plane or she’s going to jump in the air off a building? What’s her intention? She’s going to learn to fly?

 

David Poole

Yeah. I’m guessing you can’t do NuCalm if you’re jumping off a building.

 

Jim Poole

She intends to fly and the question is she wants to use NuCalm for flight?

 

David Poole

During flights, correct.

 

Jim Poole

During flights. Well, I think if you surveyed most of the users that have been using NuCalm for the last 11 years, they will tell you that air travel, jet lag remediation, and just general feeling good despite transcending timezones, that’s a really cool miracle magic element to NuCalm. So, absolutely, you’re going to use NuCalm on a flight. We have a whole travel protocol. It’s really straightforward. We have a jet lag protocol, but you want to use NuCalm in flight for as long as possible.

 

Jim Poole

Do not drink alcohol. Alcohol suspends your brainwave function in alpha. Alcohol creates dehydration. It also impacts jet lag. Drink a lot of water, hydrate, and use NuCalm on your flight, and you will not be disappointed. You’ll feel amazing, and it will help time go by faster.

 

David Poole

Our friend Charmaine also intends to have surgery. So, “Tell me about the use of NuCalm preop and postop.”

 

Jim Poole

Don’t forget peri-op. You can do this during surgery, depends on what the surgery is. So, the preop piece is awesome. Your brain knows you’re having surgery whenever it is. So, say, you’re on the calendar for February 20th. Maybe three weeks before, you start getting anticipatory anxiety, your sleep starts getting compromised. Your central nervous system knows something bad is coming. Okay? It’s designed to protect you.

 

Jim Poole

You want to use NuCalm all the time leading up to it. The more you can slow down cortisol, manage stress, the more you lower inflammation. The more you lower inflammation, the more you lower the cytokine storm and their healing process postsurgery. Also, the more you negate blood and pus and all the body’s natural elements to fight a surgical intervention, you’re going to be in a better place. So, pre-surgery, do it everyday. Postsurgery is it’s a gift from heaven. Do NuCalm everyday. Your surgeons will not believe the healing process. It’s really simple.

 

Jim Poole

There’s a direct relationship between stress and the longevity and complexity of the healing process. When you lower the stress response, you lower the inflammation response. When you lower the inflammation response, you facilitate the rapidity of the healing process.

 

Jim Poole

We do this a ton. I mean, we work with 49 professional sports teams and they’re all surrounded by the best doctors. They all have the best things on the planet. We work with the best athletes in the world. They’re all hurt. They all have contusions. Some of them have concussions, lacerations. They’re always being bumped, bruised, beaten up. NuCalm is a gift to help them heal. It helps them get back to their performance faster. The nagging injuries go away more. The concussive stuff, they heal faster from. It’s all about the healing process and it’s all about managing the stress response.

 

David Poole

Lastly from Charmaine, “Explain the potential impact of stacking a NuCalm experience with microdose psilocybin. Would one attempt these in tandem, follow one experience with the other? Confirm that the combination of these would further enhance and improve the helpful neural pathways that NuCalm seeks to utilize.”

 

Jim Poole

So, Charmaine’s a flyer, she’s a surgical victim, and she’s a psilocybin mushroom adventurist. Recreational drugs and NuCalm have a profound synergistic impact. Never do the recreational drug first then NuCalm. NuCalm will override anything that you do, any caffeine, any methamphetamine. Anything you do, NuCalm will make you straight. NuCalm doesn’t think the biochemical stuff. NuCalm goes right to the brainwave source of your body.

 

Jim Poole

So, NuCalm will override anything you do. However, if you want to create a better experience, a more permeable experience, do NuCalm first then engage in whatever you want to do. Just use less of a dose than you normally would do because the body is more permeable and go on your journey. After you’re done with whatever journey you’re done with and maybe you’re fatigued or maybe your hung over, then do NuCalm. Hangover, specifically from alcohol, is a result of your frontal cortex just being flooded, okay? NuCalm resolves that through oxygen-rich red blood cells pushing it out.

 

Jim Poole

So, there’s lactic acid in your head and all this stuff that creates the headache like a battle ax in your forehead from alcohol. NuCalm helps it goes away. Period. So, NuCalm is awesome for hangovers, and it’s an awesome preamble for whatever kind of adventure you want to go on.

 

David Poole

“Jim, can you explain the Faraday case of biomedical patches are restored and are these protected inside the package even if it’s stored next to my phone, modem, electrical outlet, magnets, et cetera?”

 

Jim Poole

Great question. I love the utilitarian application here. Absolu mal, which is French for absolutely. That Faraday bag is very complex. It looks really simple. It’s not. It’s an antistatic bag with full protection. You keep it in that bag. We’ve seen seven years right now on a longitudinal study of the efficacy. We don’t believe that the software diminishes at all. In that bag, it would probably be in there for 100 years and be safe. You can put it through anything. Okay?

 

Jim Poole

When you take this out of the bag, this is very, very vulnerable. So, if I applied it, I don’t have an accelerometer on here, but if applied on this wrist here and I had an iWatch with an accelerometer and EMS that are pulsing through my body every four seconds, not good. It will erase the signature frequencies on here. If I take the disc and put it against a computer, absolutely not good.

 

Jim Poole

When you measure EMS, computers have some of the most EMS coming out. So, in the bag, absolutely safe, secure, longevity, awesome. Out of the bag, be very careful. Just put it on your wrist you can take your watch, Garmin, WHOOP, whatever you have, diagnostic, you can put it on your right wrist and you do NuCalm. You’re fine. Just don’t be touching it and banging it up against things. So, there you go. Keep it in that bag. It’s awesome, protective. It will take care of the discs.

 

David Poole

Okay. This question, a lot of questions from Megan. “I know how incredible your technology is. I love my NuCalm. I’ve never been able to meditate because I am so sound sensitive that I couldn’t relax. Listening to NuCalm takes the stress out of doing it right. Thank you for that. I’m a mom and feels like the weight of the world on my shoulders. My question to you is knowing how great your technology is, can you develop a program that can help enhance confidence, positive body image, et cetera, a love thyself program?”

 

Jim Poole

You’re doing it. That’s what NuCalm is. So, we often talk. The autonomic nervous system, okay? You have two nervous systems, the central nervous system and the autonomic nervous system. The autonomic nervous system manages your fear, worry, anxiety, depression, and stress. That’s what it does. So, when you are thinking poorly about yourself, it’s a negative consequence and the accumulation of all these network of experiences and your central nervous system has a great memory. It doesn’t like humiliation. It doesn’t like shame. It doesn’t like guilt.

 

Jim Poole

So, it activates these triggers, and it’s a cell sabotage. Okay? We call it the itty-bitty-shitty committee. We all have it. It’s that committee behind our eyes that tells us all the stuff. We don’t look good. We’re shameful. We’re insecure. We’re not going to be well-received. People don’t like us. They don’t trust us. They don’t love us. Whatever that is, it’s all garbage. It’s all the primordial 40-million-year-old reptilian brain sabotaging our ability to activate blood flow here in the frontal and prefrontal cortex where you do love yourself, you do feel confident, you do accept yourself, you’re not judgemental, you are present, you are who you are, accept who you are.

 

Jim Poole

The more you do NuCalm, the more we flush oxygen-rich red blood to the frontal and prefrontal cortex. The more we do that, the more we lessen the grip of the autonomic nervous system. Keep using NuCalm. It is the tool designed to help you with your network of experiences, with that emotional sabotage over the course of time, you will come to a level of acceptance, you will lose judgment, you will lose expectation, and you’ll feel good about who you are today, where you’re going, what you’re doing, and the people around you who choose to be of lower consciousness and judge you and have all these things that are negative, choose your friends and the people around you wisely because not everybody is on this journey with you, but NuCalm is the perfect tool to help elucidate what you do love about yourself.

 

David Poole

This question is from Alan, “For someone who semi-regularly suffers from waking up in the middle of the night and finds it difficult to return to sleep, I am wondering if or how NuCalm can best be used as a return to sleep aid.”

 

Jim Poole

Okay. Once again, it can be done. It is effective. We are reluctant to cast a wide net and say, “Hey, most people do this,” but we do on the side, if you called us up and said, “Hey, give me some guidance,” we’d give you the 15-minute rule. The 15-minute rule is simple. You wake up at 300 in the morning. Your liver is activated. It creates adrenaline. You have to pee. Your prostate is growing, whatever. Okay? You get to pee. Your mind starts, and you sit there perseverating over stuff and then you start getting agitated. Okay.

 

Jim Poole

Maybe you want to put NuCalm on. You don’t need the disc. You don’t need the eye mask. You just need some element to help facilitate the return back to sleep. You can try that. This is a trial and error piece specific to you at this time. It is not designed for that part of your life, but, again, this is a tool. That’s all it is. It’s a tool to help with you, your lifestyle, your biorhythm.

 

Jim Poole

Over the course of time, if I know I’m waking up at 300 and I’m not going back to sleep for seven or eight days in a row, I’m being compromised in my sleep. I’m going to try anything. It’s a good tool, and certainly a better tool than taking a Z drug or some other drug that doesn’t mimic sleep architecture and simply suppresses the central nervous system and knocks you out.

 

Jim Poole

So, stay away from the meds. Those aren’t helpful. Stay away from tech. Do not put any tech on at 300 in the morning because once you activate the blue light, it stimulates your brain, you’re going to lose melatonin and some of the key nutrients you need for sleep. You can try NuCalm and definitely go with the Rescue track and just put it on and see what happens.

 

David Poole

This is from Jeff, “I struggle with sleep issues and low cortisol levels. Does NuCalm increase cortisol or help to lower it? If it lowers it, then is it best to do later in the day?”

 

Jim Poole

Awesome question. So, the cortisol piece is really the adrenals, the thyroid. It’s the whole endocrine system that’s really important here. Chances are, you’ve been sympathetically driven for most of your life and you’ve worn out your gas tank. That happens to a lot of people. We see that a lot, a comorbidity with disease, the terminal disease, high stress, fear, all that stuff, and it just wears down your gas tank. That’s your adrenals.

 

Jim Poole

Low cortisol is typically the result of that. It means it’s hard for you to activate. You’re lethargic mentally and physically, and you’re just exhausted. NuCalm will absolutely help balance the autonomic nervous system and does in turn help restore the endocrine system. We’ve done a lot of work and seen a lot of benefit to balancing the autonomic nervous system, which results in balance in the endocrine system, which puts your adrenals back into play.

 

Jim Poole

So, most people that we see with disease have the comorbidity of adrenal fatigue and, thus, low cortisol, this will help regulate all of that. So, this is a self-regulation tool that helps the ecosystem of your body, which is compensatory in nature. It will help it get back to its normal state and normative functioning. So, yes, this will absolutely help with cortisol, low or high, adrenal fatigue, high or low as well.

 

David Poole

“How should I use NuCalm with workouts? Before or after?”

 

Jim Poole

Both. Before, the strength of oxygenation removing lactic acid, lowering inflammation, increases your endurance, your focus, and your strength. After is when your muscle recovery is so important. So, mentally, physically, you want to have recovery. Maybe allow those endorphins and all the good things that happen with athletic performance. Let it do its thing. Recover first. I wouldn’t get all crazy and then be sweaty and get right in bed.

 

Jim Poole

So, maybe 30 minutes after you perform whatever, but before you workout, probably an hour. We, typically, for professional athletes, we say, “Don’t do NuCalm within the hour window before you want to perform because we want you hypervigilant and we want your adrenals really pumped.” So, maybe anytime an hour before you workout and then probably an hour after you workout, but you can do it twice. There’s no overdoing NuCalm. NuCalm, if you compared it to meditation, there’s no such thing as a meditation injury. There’s no such thing as a NuCalm injury. You cannot overuse NuCalm. It doesn’t work that way. Your body will take what it wants and you’re done when you’re done, but you can use it twice a day, three times a day.

 

David Poole

I’ve got several questions here from Gary, “What is the timing of the NuCalm program for the sleep product?”

 

Jim Poole

Ah. Somebody’s been sniffing around the enterprise because that’s in the hidden vault of goodies. We have a platform. Okay? NuCalm is not the only horse we’re going to ride to save the world, not at all. We have a platform. The physics and the complexity of the platform, we can do anything we want. So, we already have in the mix. We already have a sleep track and the physics behind it. We’ve had it for six years. We’ve been testing it, refining it, and it’s in the vault.

 

Jim Poole

We have Focus, which is 15-20 Hertz. We’ve test it, refine it. We do some work with professional athletes with the Focus track, and we have Ignite Warrior Brain, which is the antithesis of anything relax and drives your brainwave function up into gamma, to 39-40 Hertz, activates your sensory motor rhythm, releases dopamine, it prepares you for performance, battle, whatever that is.

 

Jim Poole

We have all these elements. I think David is the Chief Business Officer, so he’s the person who’s going to tell you the timing, but my understanding is that Ignite will be the next commercial opportunity for you to get access to the neuroacoustic software platform. Sleep is after Ignite.

 

Jim Poole

So, we have a lot going on. We basically restructured and built a direct to consumer product that’s more portable and more affordable over 4.5 years of work and millions of dollars of research. We are now serving thousands upon thousands of people a week instead of 2,000 a year at $5,000. So, we’re focused right now on NuCalm, but behind the scenes in our vault of goodies, we have all these opportunities and we’re constantly testing and retesting, and using them on the military and professional athletes and all these other areas.

 

Jim Poole

Sleep is coming. There’s some work that we need to do to perfect the disc side of the technology, which will probably incorporate L-theanine, melatonin, and gamma aminobutyric acid, but it’s coming, and I don’t know if it will be this calendar year, but it’s coming soon. If not this calendar year, probably by mid 2022.

 

David Poole

Okay. We have some basic housekeeping questions from our customer support team that fielded these questions. “Can one pause the shipment of discs for a certain time but maintain access to the app?”

 

Jim Poole

Through the app, you cannot. Through calling us up and seeking first to understand and figuring this out, yes. I’m sure we can work something out.

 

David Poole

“I would like to be able to see my usage and which tracks I rated best so that I can ensure I use them again.”

 

Jim Poole

That data specificity opportunity transparency is coming. We’ve built out the architecture. Our whole goal in moving from a class III medical device that’s sold for $5,000+ to this monthly and annual subscription was to bring to market a rich catalog, easy-to-use product and get it here. From there, once we had created all the synergy and got this to launch on October 14th 2020, now comes the fun stuff. Now, we get to put money, time, effort, and resources into further expanding the education, handholding the customer journey, making this really user-friendly and really a great tool for you.

 

Jim Poole

So, I think people have identified with the need and desire for data for the quantified self. We’re aware of it. We’ve built the architecture behind the scenes, and it’s in the mix. I know that our development team is already working on this stuff. That’s coming soon.

 

David Poole

Yeah. Just for the audience tonight, you have to start somewhere. We use our mastermind group. We have over 1,000 people who are consumers, not related to the company at all, and we surveyed them intensively the first 90 days of the experience. So, that’s how we built the program we’ve built and launched with, but we’re very eager for customer feedback. We’re very eager to understand what’s the most suitable way to provide an easy stress-free partnership, if you will.

 

David Poole

So, that kind of data, and Monica who’s on this call is going to be doing probably a whole suite of surveys to start understanding the business model and make it more suitable for you. We don’t know.

 

Monica

I was actually just going to say at the end of the call that I’m going to put my email address in the chat, and I would love to hear feedback from people on things they like about the app or don’t like about the app. This is specifically just about the app. That question is about usage necessarily, but what enhancements you would like to see in it, what kind of data you’d like to see. If you have any suggestions, please share that with me. So, I’ll put my email address in the chat at the end of the call.

 

David Poole

Thank you. We’re nearing the end. So, I would do that sooner than later, Monica. Then Erica said that there was a question in the chat about someone who left the disc on all night and when they woke up, there was a rash where the disc is. Jim, can you explain how that may happen?

 

Jim Poole

A rash or just a red mark? So, the rash, everybody’s biochemistry is different. Your skin is the biggest organ on the body. Nutritionally based, a lot of rashes are the response of nutrition. The disc has a 3M hypoallergenic high quality adhesive. We haven’t seen a lot of allergic reactions to it. In fact, probably less than a handful over the course of two years now.

 

Jim Poole

The redness is a result of your body literally sucking the life out of that disc. Your body knows what it needs, when it wants, and when it gets access to GABA. Most humans are deficient in GABA. The autism spectrum Asperger’s is all deficiency in GABA. GABA is the body’s primary inhibitory neurotransmitter that is actually created in your brain, and it’s also extracted from food, but in the last 30-40 years, our food has become less food, thus less balance and more acidic.

 

Jim Poole

So, most of us on this planet are deficient in GABA. When you apply the disc, your body will suck the GABA out of that disc. There are numerous times for all of us, when you do NuCalm for 30, 40, 50 minutes, it’s difficult to get the disc off. Literally, your body is like, “We need this. We understand it. We identify it, and we want it.”

 

Jim Poole

So, if you slept with it, and you had it on for eight or nine hours, we’re taking your body is absorbing a lot of the GABA. I don’t know the profundity of the rash, but I suspect it looks just like a bull’s eyes, and it’s specific to the area that the disc was on. It’s simply the body’s result of working, creating the inflamed response by sucking the life out of the energy that was in that disc.

 

David Poole

Yeah. Please contact us directly. We’re very eager to learn more and, obviously, work with you to help figure this out. Last question and please, if you submitted questions and we didn’t get to it, I want to honor the fact that we’re only 30 minutes past our time that we offered. So, this is from Tom, “Is there any benefit to listening to the tracks without using the disc?”

 

Jim Poole

Absolutely, there is. There’s benefit to any of the three components by themselves. When we entertain the USPTO and went through the process with 4.5 years of evaluating irrefutable, quantified, validated evidence from the best scientists in the world, Dr. Holloway did not invent GABA. The brain did. He didn’t invent an eye mask. He didn’t invest neuroacoustic software. What he invented was a systematic approach designed expressly to create deep cellular restoration and recovery by suspending your brainwave function in theta.

 

Jim Poole

To do that, we’re asking a lot of the technology to manage the human brain. We need all three components. What we showcase in all of our research was that one plus one plus one did not equal three. In NuCalm, one plus one plus one equaled seven. So, the combination of the synergy is exceptionally powerful. However, if you took just the disc by itself, it will have an impact and a contribution to relaxation. If you put the eye mask on, it will have a relaxation response and a contribution to that experience, and if you just listen to the neuroacoustic software, it will have that response.

 

Jim Poole

Combined is NuCalm. Take a part any of the three legs of the stool, it’s a much less efficacious. The disc, remember, is the catalyst to ensure that every time you do NuCalm you have a predictable, safe, fast-acting, deep experience. Without this, we have to override your body’s natural resistance in the form of adrenaline. We don’t know how stressed out you are in day. We don’t know how active your metabolic rate is when you’re stressed out. We don’t know what we have to overcome.

 

Jim Poole

If you look at neural biofeedback and other stimulation opportunities in the therapeutic milieu of helping people, they’ve never been predictable across one person, certainly not across the population, and it’s because they did not take a systematic approach. They took a stimulation approach or a measurement approach. You have to take all three together. That is NuCalm. Without it, you’re not really doing NuCalm, but each element by themselves is a contributor.

 

David Poole

Excellent. Well, let’s wrap it up. Thank you everybody for joining us tonight. Thank you, Jim, for spending so much time and energy and for your brief 20-minute intro. It’s almost 930, and this is recorded. We’ll make it available. Please, by all means, like Monica said, we’re very interested, eager to learn more from each and every one of you. The more you share, the more feedback we get, the better we get, and then we can do this together. Any last words from you, Jim Poole?

 

Jim Poole

Yes. We love what we do. It’s rare in life that you find your purpose that has such a profound impact on humanity. We’re changing the world. Our objective is simple, change the world by changing the energy of the planet from negative to positive. We do that through patently clinically proven neuroscience solutions. We always want to make it easy. We want to make the experience good, but we want to have a profound impact on your ability to balance what humans normally can’t do.

 

Jim Poole

I can’t meditate. If you ask me to meditate or said, “Hey, you’re going to die if you don’t,” then I’m going to die. I can’t do it. I am incapable of doing it. I don’t have any shame about it. I just accept it. NuCalm gives me that power to unplug and to balance me to make me a better me. So, my advice to you is use this tool. Use it, make it a part of who you are. You will notice an incredible change in who you are. You’ll notice that little things that used to amount to big things don’t amount to anything anymore. You’ll notice that you’re present. You’ll notice that the times spent with loved ones is a time of quality observation, listening. You’re there. You’re living your life instead of thinking about the next thing or worrying about the past thing.

 

Jim Poole

Stop with the judgment. Stop with the expectation. These are sabotage elements of a form of humanity that existed millions of years ago, but the frontal cortex and the prefrontal cortex haven’t caught up yet. This tool levels the playing field. It’s a great tool. It’s predictable, safe, and easy, and it’s a tool designed for you to take care of you and allow you to be liberated from stress, and the sky is the limit. When you get rid of the negativity of stress of poor sleep, you do whatever you want to do in life. It’s an honor for us to be here. It’s a privilege for us to be here. We love this. We’ve helped so many people. It’s amazing, rewarding job, obligation, honor, privilege, and we appreciate that you’ve joined the NuCalm family. We hope you share this not only with yourself because your spouse and your children and your parents will notice the difference in you, and it won’t take long. A couple of experiences, you’ll start noticing that your interpreting things that used to stress you out or agitates you and they don’t.

 

Jim Poole

That’s the consciousness of balance in the autonomic nervous system. So, give this gift to yourself and be kind to yourself. We love you, and thanks for being part of the family.

 

Dr. Blake Holloway — Inventor of NuCalm — On How and Why it Works

Get ready to have any and all questions answered about the power behind NuCalm!

Inventor of NuCalm, Dr. G. Blake Holloway joins David Poole in this episode of This Is NuCalm. Whether it’s our stress response being equivalent to a fire station or our GABA working like an engine coolant in an automobile, in this episode, Dr. Holloway is straightforward when explaining the organic effects of NuCalm.

 

“GABA is like the engine coolant for your automobile, it keeps the whole system from overheating and the other transmitter sites from going into hyper-arousal.”

— Dr. G. Blake Holloway

 

No matter what you’re looking to improve – stress levels or sleep quality – Dr. G. Blake Holloway is transparent about the best way to utilize NuCalm. Whatever questions you have about the benefits of NuCalm, you’ll get your answers during this episode!

 

Listen to This Is NuCalm on Apple & Spotify!

 

Dr. G. Blake Holloway was chief science officer and founder of Solace Lifesciences and inventor of NuCalm. He spent 30 years as a researcher in applied and neuro-psychobiology. From his private clinical naturopathy practices, Holloway helped people nationwide with anxiety, trauma, depression, pain, addiction, and circadian disorders.

 



Key Takeaways

[1:00] David welcomes Dr. Blake Holloway — inventor of NuCalm — and asks him to walk us through who he is and how pathological curiosity led him to where he is today.

 

[8:00] Dr. Holloway shares how AMAs were the original inspiration for the NuCalm device. He also touches on the desperately high relapse rate among alcoholics and drug addicts.

 

[11:00] On the cranial electrotherapy stimulation device that led Dr. Holloway down the GABA path and private clinical research.

 

[14:12] Correlating high anxiety with endogenic levels of certain neurotransmitters was a huge step towards the NuCalm system. Dr. Holloway talks about the three methods he used to evoke brain potential.

 

[21:23] The newest version of NuCalm is what Dr. Holloway calls a quantum jump from what it used to be.

 

[23:50] Dr. Holloways explains what the stress response is at the neurological level as well as how NuCalm helps regulate it.

 

[27:00] Your stress response triggers your immune response. Dr. Blake Holloway explains why this is a problem — and how it relates to COVID-19 deaths.

 

[32:02] Listener question #1: What’s the best way to use NuCalm?

 

[35:24] #2 Why do some people get restless leg syndrome during a session?

 

[38:57] #3 Are there benefits to taking amino acids during a session?

 

[40:12] #4 Are there people for whom NuCalm is not effective?

 

[42:58] #5 What about doing NuCalm in the evenings?

 

[47:56] #6 Is there any research on NuCalm and BiPolar disorder?

 

[50:12] #7 Can you focus on the breath while doing NuCalm?

 

[51:45] David thanks Dr. Blake Holloway for all of his contributions as well as his generosity.

 

Continue on your journey and until next time, breathe deep, relax, and keep looking forward.

 

This is NuCalm, the show for those looking to improve sleep quality, manage stress, and boost recovery. Brought to you by Solace Lifesciences, the makers of NuCalm, the world’s only patented and proven neuroscience technology that works within minutes, without drugs, every time! In over one million medical sessions, NuCalm has helped men and women around the world.

 

NuCalm: stress relief for the way we live today, technology to help you disconnect.


Full Transcript

 

David Poole

Introducing Doctor Blake Holloway, the inventor of NuCalm, and we’re going to have a casual conversation tonight. First I would like to start with Doctor Holloway, could you please tell the group a little bit about your background and what inspired you to take on the life you’ve taken on, honestly.

 

Dr. G. Blake Holloway

A little part of my history. I was born with Asperger’s and didn’t really speak until I was four years old. My mother came in my room one day and under my bed we had an extensive library in a multi-generational family home, that probably had 3000 to 4000 books in it. So she looks under my bed and finds all these encyclopedias and reference books, and she asked me, “What are you doing with all those books under your bed?” I said, “I’m reading them,” and my mother passed out. But we had a discussion later, why I wasn’t speaking. I don’t exactly know other than the fact that I taught… after I taught myself to read, I guess I thought I could speak. So those were some formative events that I think shaped me.

 

Dr. G. Blake Holloway

And the other is just something that I was born with, which is… I don’t have any other term for it, other than an absolute pathological curiosity. I was the child you never wanted to leave at home alone because your radios and other appliances might not have been reassembled quite as well as I disassembled them initially. So if I was ever left at home I had to swear a promise that I would not disassemble electronics and reassemble into something that I thought was better. So I think those are a bit of the sort of formative things in my life that led to that. I still have a pathological curiosity, and I have a real annoyance with academic institutions that very much become, in the publisher parish, world or otherwise, becomes like petty, dysfunctional families that have fought inter-generationally.

 

Dr. G. Blake Holloway

I don’t do well in those environments, and if you look at the way various disciplines work in academic environments, there’s a lot of siloing. People are kind of up in their own individual tower, and what I’ve always been driven to do is to look outside of the boxes of my particular disciplines, that there are things to learn from other disciplines also. So I think because of this really intense drive of curiosity I have, I’m oftentimes parsing the research and going through the research of a lot of other disciplines, and when you do that, you start to see how systems and disciplines have very similar operations to them.

 

Dr. G. Blake Holloway

When you start thinking operationally and particularly when you start thinking in terms of quantum mechanics or something, you start to see that there’s more universality among various disciplines than there is a lack of them. So that has been a driving principle for my life. The initial inspirations for NuCalm come out of my background of applied psychobiology and certainly my background of neuroscience, and then also my background in functional medicine. And when you merge those together and start looking through one lens into a content package of another discipline, you really start to view things in a bit of a different way.

 

Dr. G. Blake Holloway

So you go, if this principle works in this particular discipline, what happens if we applied that same principle to another discipline, and then all of a sudden you have novel correspondences or you’ve really discovered a principle that in itself, while it’s not innate, it’s there in that particular discipline. I think those particular imprints on me, the historical imprints, some of the genetic imprints and otherwise, are an awful lot of what directs my life, yet today and particularly the way that I approach the field of research.

 

Dr. G. Blake Holloway

One thing we don’t often crow about as a company, but we’re the first company that did translational neuroscience. Translational neuroscience… if you know about translational medicine, all the research in the world is just fine, but if you cannot conduct that research into something that benefits a patient at bedside or chairside, you really don’t have a lot that’s useful. Now, the human genome project took several decades, and now out of all that research, we didn’t really understand it when we first captured all of the genome and otherwise. Now that we understand why, we’re able to take that body of knowledge and we’re able to create molecular medicine that changes some of the misspelled genetic code.

 

Dr. G. Blake Holloway

So that’s an illustration of a very powerful application of when the research started… they didn’t even have… the tools were not present to be able to complete a research project that large. So I think that is maybe enough of a orientation of where I’m coming from. Dave, do you want to conduct some questions to me?

 

David Poole

Yes, sure. Yeah, please, Dr Holloway. What was the problem statement? What was the challenge you faced in your clinical practice that inspired you to even think of a solution or try and develop a solution like NuCalm?

 

Dr. G. Blake Holloway

Well, I was working in the addictive disease field. I was the executive director of one of the most elite alcohol and drug treatment centers in the country. And one of the real problems, if you’re around the treatment community for very long, are AMAs. Those are people that check themselves into treatment and then they leave four or five days later. AMA means they’re leaving the treatment center against medical advice. However, unless a person is adjudicated incompetent, you can’t keep them there, even if it’s in their interest to be there. One of the dirty little secrets about alcohol and drug abuse treatment is that there is still a profoundly high relapse rate, and one of the problems with this high relapse rate is that there are high numbers… I don’t think this should come as a surprise to anyone. That there are high numbers of drug addicts and alcoholics who have comorbid anxiety disorders.

 

Dr. G. Blake Holloway

Now when those people present to treatment, and they begin to detox off whatever their beverage or drugs of choice were, they start to get extremely increased anxiety signaling. And these people are poorly parsed out in intake process. Almost everyone in a treatment center will sit with the psychologist in the intake process, and a primary addiction therapist in the intake process, and once these particular patients start to detox, they’ll come up to nursing and want medication. They will be accused of being drug seeking, and anxiety is the number one trigger for relapse in addictive diseases. You don’t ever see a relapse unless there is a lot of anxiety promoting circumstances and anxiety in the treatment individuals themselves.

 

Dr. G. Blake Holloway

There was a woman in England who was treating a lot of the metal bands successfully for addiction, and she was using a form of cranial electrotherapy stimulation, which is a mild brain stimulation out of a little black box, about the size of a pack of cigarettes. I was familiar with this technology as I spent considerable time at the Pablo Institute in Leningrad, which has changed back to its original name. But I saw that technology. It was invented by Russians. And I took an interest in that technology and started experimenting around it with some private addiction patients that I had. I got some fairly nice results in the experimentation, but not anything that you would want to say, “Here’s the silver bullet for it.”

 

Dr. G. Blake Holloway

I worked another three years looking at combinations and otherwise, and since I’m particularly interested in the neurotransmitter system within the brain, we knew that one of the principles that made cranial electrotherapy stimulation worked so well for addiction is because it caused a purging of all your neurotransmitters, and then they come back into the neurotransmitter sites in a better state of balance. But I knew enough about biological chemistry of the brain to know you have to have certain raw materials, and these are certain amino acids that are the precursors to your neurotransmitters. GABA is a precursor transmitter to your GABA neurotransmitter. Tyrosine is a precursor amino acid to your dopamine neurotransmitter, and 5-Hydroxytryptophan is a converted amino acid that’s the precursor to your serotonin neurotransmitter. And then inositol tyrosine to your norepinephrine neurotransmitter.

 

Dr. G. Blake Holloway

So your neurotransmitters, and there are a couple of broad categories. Catecholamines that are excitatory, and then monoamine, which are inhibitory. So serotonin is an inhibitory neurotransmitter, dopamine is an excitatory neurotransmitter. When you have addiction problems, you’re producing a hyper amount of dopamine, which is a pleasure reward chemical, and that’s what keeps you in a loop. It’s not the alcohol or the other things that make you high. It’s the hyper release of dopamine from the ventral tegmental area of the brain.

 

Dr. G. Blake Holloway

A lab test came out of Germany that made it possible for the first time to look at the body base level of neurotransmitters through looking at organic cations transmitters. Organic cations are the electrical carts that deliver your neurotransmitters to the transmitter sites that they are involved in. So I had the capacity to measure where people’s neurotransmitters were, and when we would take particularly anxiety patients and I would take addiction patients with high anxiety test metrics and we would… There was a particular state I would look at, where the test came back on a lot of anxiety patients, and there were two very opposite polarity conditions involved.

 

Dr. G. Blake Holloway

One would be we would find in an anxious person, an extremely high level of GABA. Well, if they had high levels of GABA, theoretically they should not be having anxiety. GABA is like the engine coolant for your automobile. It keeps the whole system from overheating, and keeps your other transmitter sites from going into hyper-arousal, which is like what will cause seizure disorders. I’ve started doing some testing, and we would find these really strange opposite conditions. That is to say, you would find highly anxious people with some very high amounts of GABA and/or almost no GABA whatsoever. So I sorted this group of high GABA patients out that were still having lots and lots of anxiety, and I exposed them to particular… I built my own cranial electrotherapy stimulator on my electrics bench, and I exposed the patients that took pre-lab samples and then post-lab samples.

 

Dr. G. Blake Holloway

And low and behold, after exposing the individuals that had high levels of GABA, which means those levels of GABA were outside the receptor sites, they weren’t inside the receptor sites, we would get a record back and you wouldn’t see the GABA there. And then when we gave augmenting amino acids to people that showed no GABA there and we would apply cranial electrotherapy stimulation, we would find that their neurotransmitter levels would go up pretty precipitously. So those were two of the basic investigations that I started of something that became the NuCalm system.

 

Dr. G. Blake Holloway

And out of particular interest in another way to evoke potentials in the brain… the electrotherapy stimulator is one. Amino acids supplementation was another. And a third method that we looked at for evoking potentials, for putting the brain into specific electrical frequency ranges, was binaural sound. And we went through individual testing, looking at that, and then when we combined the binaural sound with amino acid supplementation, with cranial electrotherapy stimulation, we got a quantum effect in the increase of the efficacy. And it was at that point that we could actually see that we were affecting a shift in heart rate variability, placing the autonomic nervous system into parasympathetic dominance, which is the restorative state of the autonomic nervous system, where all sorts of androgen balance and body repair and cellular repair take place in that particular set of evoked potentials.

 

Dr. G. Blake Holloway

And then we got a simple achieving, sort of cheat method that I’d arrived out of my [inaudible 001951] readings of brains, which are called quantitative EEGs. If you block light to the eyes, the suprachiasmatic cells and the hypothalamus send different messaging to the back of the brain. The posterior portion of your brain is part of the portion of the brain that creates the pictures. Your eyes do not create pictures. Your brain creates the pictures, visual pictures, you say you see with your eyes. Your eyes only collect light. When you block light from the eyes with a light-blocking mask, you will automatically in just a couple of minutes put the rear portion of the brain into alpha state dominance. It will immediately go into an alpha state.

 

Dr. G. Blake Holloway

So you get a 30% jump in the brain without doing anything, just by blocking the light that comes in through the eyes. And when you combine all four of these basic systems, amino acid augmentation, cranial electrotherapy, stimulation, light blocking mask, neuroacoustic sound files, you have a very stable four-legged bench to rest upon and have your important communication systems in your central nervous system, autonomic nervous system and peripheral nervous systems and otherwise go into homeostasis, which is a preferable balance. And that’s kind of the story of the evolution of NuCalm.

 

Dr. G. Blake Holloway

And the new version of NuCalm has quantum jumped in our technology because we have condensed the footprint size of the system into something that’s much easier to use and produces a more robust effect, and that has been achieved through our bioresonance disc of platform and advances in acoustic evocation of specific frequency brain states, through our neuroacoustic programs. We have specialty intellectual property and patents on… we evoked a new methodology that’s much more sophisticated than binaural sound. We still deliver the sound files in alternating between the left and the right ears. However, the method by which we achieved that is proprietary and based on nonlinear dynamics of quantum mechanics and oscillating the sound files in an oscillatory, vibratory pattern, that the brain will continue to listen to.

 

Dr. G. Blake Holloway

On standard binaural files, the brain usually becomes bored within five or 10 minutes, and won’t keep following the instruction of those sounds to evoke certain potentials. And we overcome that problem, and when you look at our QEEGs, our heart rate variability measures today, we’re able to bring them up into ranges that we had never been able to achieve totally with our previous system. So it also is easier to ship and much easier for the end consumer to apply, much easier to travel with. Dave, any more questions coming up in our pocket? Do I need to detail this out anymore?

 

David Poole

I was just going to suggest, if you could, to make it a little more relatable, could you just talk quickly about the human stress response? What happens neuro chemically and how NuCalm interrupts that in the organic way it does?

 

Dr. G. Blake Holloway

Yeah. Well, one thing, remember that I said that one of the big systems that have evidence that we can regulate it is the GABA [inaudible 002507] system. Like I say, a good way to conceive of the GABA system in the brain, and the serotonin system in the brain, is that they’re inhibitory. I often call them the engine coolant. You need an engine coolant, particularly in the summer. You need an antifreeze in the winter. And you need to have those operating at the right levels. What’s happening in the human stress response is that the human stress response is part of our survival response, and the human survival response depends very, very much upon being able to assess levels of danger.

 

Dr. G. Blake Holloway

So if you’re a low level of danger, you might just have something that’s called generalized anxiety disorder, and that means you just kind of worry a little bit about everything a little bit almost all the time. That’s a generalized anxiety disorder. It used to be called neurosis, which is just a fancy thing of saying things that make you have concern or make you nervous. But what happens in the body, when you start having sustained stress responses, is that you, like in a city when a fire alarm goes off the fire department dispatches equipment to put that fire out, when your body’s threat response goes off, one of the primary systems that is triggered is something called the HPA axis.

 

Dr. G. Blake Holloway

It’s a triangle. The hypothalamus and the pituitary are in the head space in the brain, and then the adrenals are like little English postdoctorate graduation caps that you wear for your graduation, that sit on top of the kidneys, and they produce a number of complex stress hormones that when triggered by the hypothalamus sends a signal to the front of the pituitary and that sends a chemical signal to the adrenal glands, which release norepinephrine, epinephrine, you call it adrenaline, and a cascade of dopamine, a cascade of other stress chemicals, which start to trigger the immunity response.

 

Dr. G. Blake Holloway

The immunity response in the human body is one of the first responses that is triggered for like a virus or a bacterial or otherwise. But what happens when stress starts to trigger the HPA response is the immune system starts sending out all of its targeting capacity to find is there a bacterial infection, is there a viral infection, and then it, to use the military term, painting, it paints that invader. You know when they send military out to paint a building for targeting for missiles or otherwise, they use laser-tagging and they call it painting. They paint the target, and then the software can read the target more accurately and put the drone or the smart bomb down, or the guided bomb from a plane down.

 

Dr. G. Blake Holloway

In the same way, the human immune system has to paint targets, and it usually uses antibodies to do this. But if it cannot find something that is paintable, it will like a fire department… they may send out one truck, and then if the fire goes to two alarms, they’re going to send out another piece of equipment, or if they determine that there are toxic chemicals in the building, they’ll bring other chemicals that can smother the oxygen from the fire base. So your immune system works very much. But for every case where the immune system cannot target an invader, it will start to unleash massive amounts and primarily massive amounts of inflammatory chemicals.

 

Dr. G. Blake Holloway

So when you look at the respiratory viruses that people die from, the common flu and now we have what’s called corona 19, it’s really not the virus that does the killing. It’s the cytokine storm that is triggered by the immune system. If you have a weak immune system, you’re at a disadvantage. You can also be at a disadvantage if you have a highly strong immune system. If you remember when the MERS and SARS and H1N1 virus came about, lots of younger people died from that virus because they had really strong robust immune systems, and their immune system would go into a cytokine storm.

 

Dr. G. Blake Holloway

The system that NuCalm now is able to communicate to and bring into balance is like cranial nerve 10, which is the vagus nerve, which is the master way that the autonomic nervous system operates and sends its messaging out through. So we can now balance the vagus nerve better. Now the things that our cranial electric stimulator went out to operate on, all of that operation is now carried by the bioresonance disc. The cranial electrotherapy stimulator was helping the ligand gates, these are the receptor sites for amino acids to go in to be created into a neurotransmitter, and now we’re able to directly modulate the organic cation transport carts. These are the little electrical carts that take the neurotransmitter into the brain, and we’re able to up regulate those with the bioresonance disc without having to use the cranial electrotherapy stimulator.

 

Dr. G. Blake Holloway

We also were able to create the molecular analogs for all of the amino acids that were in our amino acid cream or tablets, and those are also carried and those frequencies are delivered into the brain through the bioresonance disc. And we have many other modulating signals that help bring about homeostasis into the vagus system, and also into balancing the hypothalamus before it fires off the top signal in the HPA triangle.

 

David Poole

Thank you, Blake. Listen, we’ve got a couple of questions. We’ve got one from Mathu, that’s what’s the best way for us to use NuCalm?

 

Dr. G. Blake Holloway

Well, one of the ways I think that’s really useful for using NuCalm is to… if you’ve been a meditator or mindfulness person or anything, set your clock 45 minutes before everyone else gets up in the house, and set your day with doing a NuCalm restore… one of the restore files. I don’t have a particular special file. It depends on the thing, but the Restore 2 is a really robust restoration file. And that gets you going for the thing. Your highest level of cortisol in the mornings starts early in the AM and peaks up around 600 to 700, something like that. That’s why if you look at heart attack, mortality rates, the early morning is one of the biggest areas in which people have fatal heart attacks, because they already have heart issues, and they’re pumping a lot of cortisol that’s running the heart at dysrhythmias that are not good for it.

 

Dr. G. Blake Holloway

So I think doing the NuCalm to get you in the right level of tuning to start your day, and then if you have afternoon [inaudible 003530], do a 10 minute power nap, that we have as selections, and that’s just across the board thing that could do something for everyone. That algorithm is a good algorithm through the day.

 

David Poole

Excellent, thank you Blake. We’ve got another question about the disc, and I think we should do a separate conversation entirely. It’s a very complex subject matter.

 

Dr. G. Blake Holloway

Mm-hmm.

 

David Poole

So I think maybe next week, same time, we’ll spend a considerable amount of time on that one.

 

Dr. G. Blake Holloway

Yeah. And we will be able to give you analogs and other things. We will not be able to give you any technical trade secrets that leave insights to this. It took me five years of development to get this. It was challenging, it was exciting. It’s possibly the most frustrating number of negative results that I ever got, and only in the last year and a half did we start getting… we would get what I think were more like false positives, but we did get it together and it still stands up, and it has really energized what people, I think, know about our company. But yeah, we can spend additional time on the disc if you want to do that.

 

David Poole

Yeah, got a couple more questions here. One from Pablo, why do you get anxiety while using the system? I’ve gotten it once. You get like restless legs, not exactly anxiety. I could not go through the entire track.

 

Dr. G. Blake Holloway

I don’t know if he has restless leg syndrome. Sometimes people, if their restless leg syndrome is a part of the sleep disorder, and if your dopamine is on the edge of not being quite right, and you have that, you could actually drop into a place in low beta, like on one of our restore files, and you would actually get that restless leg, because you had actually dropped into the sleep zone. Now-

 

David Poole

What about the anxiety piece? We’ve certainly seen this over the course of 10 years. Sometimes the first few exposures to NuCalm can trigger what seems to be…

 

Dr. G. Blake Holloway

That is true. There’s an interesting thing called a laterality disorder. The part of your brain that connects to right and left hemispheres is called the corpus callosum, and it’s a big bridge. It’s actually thicker in women than it is in men. That’s why I always advise that you’re going to have life and death decisions made on a panel, make sure you have some women there, because they have a little bit of the bridge advantage in processing information across the corpus callosum. But you have a laterality disorder, things that should work one way in your body will work in another. For example, let’s say you have a laterality disorder and you drink a cup of coffee and you get really sleepy and want a nap. Well, that’s a paradoxical effect. Non-decaf coffee should make you feel more aroused. It should not make you feel sleepy.

 

Dr. G. Blake Holloway

So generally, people with laterality disorders will have an opposite effect to some things. That being said, because of the way NuCalm works, once your brain gets some training, that laterality will begin to abate, because I have frequencies in the neuroacoustic software to help those laterality issues be modulated in a more positive direction. People that have laterality disorders are the biggest group of people that have a real low tolerance to toxicities. There are actually communities around the United States where people that have what we call these environmental illnesses, they park their car at the road and electric golf cart takes them down to their house. I haven’t found all that many people that if they will stick with NuCalm, that will usually come to pass. I would particularly recommend that individual using the NuCalm Pro part of the bio disc.

 

David Poole

Got you. Another question, Dr Holloway, from Carla. Any benefits in taking essential amino acids during a session?

 

Dr. G. Blake Holloway

No. The essential amino acids that you need for the session are encoded in the bioresonance disc. So all of the amino acids that were in the original version of NuCalm, your GABA, your tyrosine, your magnesium, your other [inaudible 004155], amino acid, those are all in there. So you will not be in there at a sustained delivery level immediately to the brain, so you would not be achieving any advantage to orally supplement with amino acids, because we have them there in all the correct balanced ratios, and we have them there in a more powerful form than was actually present in the cream and the tablets.

 

David Poole

Thank you, Blake. Question from George. Are there people for whom NuCalm is not effective?

 

Dr. G. Blake Holloway

There are some genes that people have, either you can… there’s some, you can actually have a genetic misspelling that makes it difficult for you not to be anxious. However, I’ve not done broad broad genetic tests. I’ve done enough genetic tests with some anxious people with those genetic misspellings, and once you can get the GABA in the receptive site of even people with that genetic misspelling. Now, that being said, if you were an unlucky genetic card of the draw person, there are four different genes, if memory gets me correctly, four different genes that could put you in a real difficult period of time. One of those would be for the GABA receptor gene, which I have the organic cation transport mechanism for that, up regulated pretty high up.

 

Dr. G. Blake Holloway

But if that person, to answer the question, if that person had all of the genetic misspellings, that would be a difficult case to manage. But right now, we do have some people when they start with NuCalm, it may take them a couple of weeks to come in to balance. But it’s a pretty rare occasion that people don’t do that. I won’t say that there aren’t occasions where there will be people that won’t do so well, because there’s a wide variance among genetics. But we’ve worked on this for well over two decades now and continue to evolve the platform, and every time we evolve the platform, we get better solutions to more people for what we’re trying to drive forward in people for their wellness and wellbeing.

 

David Poole

Yeah. Dr Holloway, another question from Kim Hirsh. How does using NuCalm in the evening work? Is there a better track that will give you rest but not prevent you from going to sleep? Or how about a routine prior to going to sleep to get better sleep?

 

Dr. G. Blake Holloway

You certainly, in my book, you don’t want to use NuCalm after 400 PM. Your body starts doing a lot of things to prepare you for sleep. Your best algorithm if you’re not doing it is to… you can make up about two hours or a little more in lost sleep with a power nap. With a 10 minute power lap you can restore… It’s almost impossible to restore a sleep deficit, but we have some metrics that certainly indicate that you can restore some lost sleep with that. The biggest thing you need to watch in the evenings with NuCalm and stuff is keep your bright blue light exposure down as much as you can. Blue light from LED lights and everything signals to your eyes and to your hypothalamus that it’s high noon, and that means your melatonin will not bind to your serotonin. So-

 

David Poole

So, Dr Holloway, if you have a sleep disorder and the moment of truth, going to bed every night, causes some anxiety, and is obviously going to disrupt your sleep, and you were going to use NuCalm to really feather the nest and make you more available for sleep, what track would you recommend?

 

Dr. G. Blake Holloway

Well, I think probably one of the restore tracks. Now I have some shift workers of probably… I have quite a few nurses. For seem reason, I have nurses in my functional medicine practice. But I think it’s because I’ve trained a lot of nurses in EEG work and for their bio feedback certification in EEG. But shift workers can use NuCalm a little bit differently than non-shift workers do, and with shift workers, I have had them use a whole restore track or something when they come into get themselves de-linked from work because you usually can’t just stride home from work and get into bed. That, I give a little bit different advice, and then in people that are not shift workers.

 

Dr. G. Blake Holloway

I haven’t found it effective to use the longer-term file late in the day for people that are insomniacs or not sleeping well. You’re better to start tuning your body in the morning, and over a period of time that will catch up to… because it has to train your brain. I tell people if you’re going to catch the sleep train, you have to be in the right departure lounge. And that right departure lounge is a narrow range of electrical frequency in the brain. NuCalm’s not always a single silver bullet, an immediate event. It’s a little bit like plowing a field before planting. You plow the planting rows and get them in good shape. You then drop the seeds in and rake the dirt back over the seed, and then something begins to happen.

 

Dr. G. Blake Holloway

So it’s important to understand that NuCalm is also a teaching tool for the brain to entrain the brain, guide the brain just like you would guide a plane up to the jet way. There’s a fellow on the ground with two bright orange reflective paddles, leading the airplane up to the jet way. So if you can’t get in the right departure lounge, or get off in the right departure lounge, you’re not going to get to the destination. So one of the things NuCalm is doing is it’s a device that evokes potentials, and then trains those potentials so they become the preferable pathways in the brain and the nervous system.

 

David Poole

Got you. Dr Holloway, two more questions, and then we’ll break for the night. One, is there any research on NuCalm with bipolar disorder?

 

Dr. G. Blake Holloway

No, we had an article published last year in the Journal of Anxiety and Depression that was done by Dr Ileo Conte at the University of Rome. He is one of the leading bio-signaling specialists using advanced quantum math to pick out. He did an article that was published in the journal of anxiety and depression. I think I have seen… I’ve not seen bipolar depression remitted with NuCalm. I have certainly seen it augment to lower the arousal rate, because once again, the autonomic nervous system goes into sympathetic dominance, which is your fight or flight response.

 

Dr. G. Blake Holloway

I will also say this. There are lots of people, particularly women, that have bipolar disorder… they actually have post-traumatic stress disorder, and it’s misdiagnosed, because when you start looking at an EEG that is going into seizure, it’s real easy to misread that. Unless you’re extremely skillful, you can misread that as bipolar. And sometimes some people even use gabapentin which is a seizure medication that up-regulates the GABA potential in the GABA receptor sites. So you will find that. I’ve seen it augment it. We’ve not done an exclusive study. There are a lot of different ranges in bipolar, so that’s of the reasons it makes it rather difficult.

 

David Poole

Okay, last question from Ross. I occasionally find myself running through my head for the whole 50 minutes. Is it counterintuitive to try to focus on the breath or something similar in order to quiet down?

 

Dr. G. Blake Holloway

No, it’s absolutely intuitive. One of the things is to shift the placement of your attention, and shifting the placement of your attention is… well, it’s one of the things that’s used in medical hypnosis. Now, I’m talking about a depth of hypnosis where you could rearrange the bones in a person’s hand surgically under medical hypnosis, not anesthesia. There’s not a concrete separate evidence on the bipolar thing, but the systems that we are able to manage would certainly… Some bipolars absolutely I think I the reticular activating system, that’s your sleep cycle. Your reticular system calms down in the evening to go to sleep. It arouses in the morning to wake you up. If you have narcolepsy your reticular system is out of order because it doesn’t stay tonified at one level. It falls out of tone when you’re not expecting it.

 

David Poole

All right folks, well that’s a wrap. A lot of great questions, a lot of great engagement. Thank you, Dr Holloway, for many things.

 

Dr. G. Blake Holloway

You’re welcome.

 

David Poole

NuCalm of course, but the continued pursuit of excellence and efficiency. The next time we talk, we’ll focus a lot on the bio-signal processing disc. It’s a huge curiosity factor. It’s a very fascinating science. It’s very complex too. But also on some of the other therapies and modalities you’ve been involved in over the last 10 years that are quite interesting.

 

Dr. G. Blake Holloway

Sure.

 

David Poole

We’ll make this available for download, and keep on NuCalming everybody. Have a great evening.

 

Dr. G. Blake Holloway

Okay, yeah. Thanks for being part of our explorer team.

 

David Poole

Indeed. Cheers.

 

Dr. G. Blake Holloway

Thank you.

 

Can NuCalm Help Regulate Your Stress Levels?

You won’t want to miss next week’s episode of This Is NuCalm.

Founder of Solace Lifesciences and inventor of NuCalm, Dr. G. Blake Holloway joins David Poole in an exciting discussion sharing how our brains work on NuCalm.

 

“GABA is like the engine coolant for your automobile, it keeps the whole system from overheating and the other transmitter sites from going into hyper-arousal.”

— Dr. Blake Holloway

 

Listen in on this treasure trove of scientific knowledge on how and why NuCalm optimizes neurotransmitter function. This is an episode you’ll want to have pen and paper for!

 

More About Dr. G. Blake Holloway, Inventor of NuCalm

Dr. Blake Holloway was chief science officer and founder of Solace Lifesciences and inventor of NuCalm. He spent 30 years as a researcher in applied and neuro-psychobiology. From his private clinical naturopathy practices, Holloway helped people nationwide with anxiety, trauma, depression, pain, addiction, and circadian disorders.

 

 

 

From Resentment to Participation, Driving Change with Magnus Johnson

Magnus Johnson, co-Founder of Mission 22, joins the show to share his journey as a veteran participating in the effort to increase mental health for people who have served. From his experience in the military to working with cohorts of vets like himself, Magnus talks about the path to integrating warriors into their new worlds.

 

“You might not know the right answers, you might not know what you should or shouldn’t do but you must participate. That statement hit me.”

— Magnus Johnson

 

Learn more about Johnson’s techniques in developing practices and maintaining a regimen in this special Memorial Day Week/Weekend episode of This Is NuCalm.

 

Listen to This Is NuCalm on Apple & Spotify!

 

Magnus Johnson is an eight-year Army Veteran, former Green Beret, family man, writer, and artist. He completed three combat tours, two in Afghanistan and one in Iraq. As President and Co-Founder of Mission 22, a 501(c)3 organization, Johnson leverages his talents, skills, and understanding of warrior psychology to help solve the suicide epidemic engulfing America’s veterans.

He is a visionary leader and excellent at forming individualized solutions to large challenges. Johnson has been awarded a Bronze Star Medal for Combat actions and a Congressional Record in the Indiana House of Representatives for Service to Country and Community.

 

Find out more about Magnus on his LinkedIn.



Key Takeaways

[1:00] David welcomes Magnus Johnson, former Green Beret Special Forces veteran, and asks him to share a little bit about growing up and how 9/11 propelled him into an entirely different life.

 

[8:20] Infantry and Green Beret are different in a series of fundamental ways, Magnus shares his experience of both. He also talks about learning to become a demolition expert.

 

[10:55] All great things require sacrifice but Magnus wasn’t aware of the gravity of the sacrifices he made during his service until he transitioned back to civilian life. He speaks of his lengthy reintegration experience.

 

[14:13] Navigating intimacy, trust, and vulnerability unfolded serendipitously through a smart and understanding woman he met whose father served in Vietnam — his wife Sara.

 

[16:23] Magnus takes a moment to describe some of the concrete methods he used to drive himself towards positivity and redeveloping his frontal cortex function and his ability to connect, create intimacy, and be vulnerable.

 

[18:18] Is it the military? The Government? The community? Parents? Culture? Involvement in armed conflict invites serious philosophical questions of responsibility as it relates to soldiers’ mental health. Magnus speaks of his own understanding of the core problems as well as how he sees the solutions.

 

[23:18] Mission 22 was Magnus’s response to feeling disenfranchised by the V.A. compounded by the suicide epidemic. He shares the radical change of thought that started it all.

 

[29:42] What does Mission 22 do, how does NuCalm come into play and how can listeners help or get involved?

 

[33:52] Program engagement and compliance are tricky, Magnus shares how his organization promotes it.

 

[36:52] Magnus talks about the problem of substance abuse and while his programs — and NuCalm — can help with addiction in general, they are not built to tackle that singular issue.

 

[39:32] Family engagement has been a huge revelation for Magnus, he shares some of his plans for the future of Mission 22 in that regard.

 

[41:59] The ever-serious Magnus also likes running, snowboarding, rock climbing, reading, and creating! He also nerds out on The Hobbit!

 

[46:15] On the possibility of teaching, and running for office.

 

[48:32] Audience question #1 How often does Magnus use NuCalm?

 

[50:49] #2 What is the R&R program on Mission 22?

 

[52:35] #3 How long has Magnus been using NuCalm?

 

[54:18] #4 What tracks does Magnus use and how long does he do it?

 

[56:06] #5 Magnus’s tips for focusing under massive amounts of stress.

 

[58:09] #6 Has Magnus integrated manual therapy with NuCalm?

 

[1:10:01] #7 Magnus’ advice for a new NuCalm user on building a routine in a time crunch or in a setting where you can’t show weakness.

 

[1:17:30] David thanks Magnus for his service and for sharing so much of his experience.

 

Continue on your journey and until next time, breathe deep, relax, and keep looking forward.

 

Mentioned in this episode

NuCalm

Mission 22

The Language of Creation: Cosmic Symbolism in Genesis, by Mathieu Pageau

The Secret of the Golden Flower: A Chinese Book of Life, by Richard Wilhelm

On The Cosmic Mystery of Jesus Christ, by Saint Maximus Confessor

Embodied Spirituality in a Sacred World, by Michael Washburn

Biocentrism: How Life and Consciousness are the Keys to Understanding the True Nature of the Universe, by Robert Lanza MD with Bob Berman

 

This is NuCalm, the show for those looking to improve sleep quality, manage stress, and boost recovery. Brought to you by Solace Lifesciences, the makers of NuCalm, the world’s only patented and proven neuroscience technology that works within minutes, without drugs, every time! In over one million medical sessions, NuCalm has helped men and women around the world.

 

NuCalm: stress relief for the way we live today, technology to help you disconnect.


Full Transcript

David Poole
Good evening, everybody. It’s David Poole and Erika Robinson again from Solace Lifesciences and we’re here to welcome you to another master series call, Thursday-night call. This is, I think, the second or third one we’ve done in 2021 and I’m thrilled and really honored to host Magnus Johnson tonight.

David Poole
So, I first became aware of Magnus, Jim’s been running points. Everybody knows probably on this call that I have another twin brother Jim, who’s my boss, and with the military. And he shared a quote with use from Magnus years ago, two or three years ago and it was really profound, really powerful and when you run a business and have a product and you’re always trying to think of the right ways to present it and then someone who doesn’t know anything about your tech and isn’t invested in marketing for you comes out with a brilliant, sincere, authentic way to present it, I just remember that. And I use that quote if you don’t mind, Magnus, very often when I’m talking to people especially around post-traumatic stress and the phenomenon of assimilating back into civilian life after a year of service.

David Poole
So, we’ve had several of these calls which are really meaningful for us with decorated service people. And tonight, Magnus is a retired Special Forces Army stud, if you will, and one of the things that we’ll talk about that for sure, that’s always exciting for us and those are real-life heroes. I’ve developed an unbelievable appreciation for the people who sacrifice the way they do to defend us and keep us safe.

David Poole
Let’s get started. I’d like to introduce you to Magnus Johnson and I want to talk a bit from the beginning. I’d like to start in these conversations by inviting Magnus and our guest to share their life journey. I think it’s always curious to find out how you do what you do, why you do what you do, where you came from and what’s your interest in doing next.

Magnus Johnson
Okay. Hi, David. Thanks for the introduction. So, my name’s Magnus Johnson, a former Green Beret. 40 years old and I guess my life journey, it started in a van. My dad was a Welsh rocker. My mom was kind of a young college student. They met in Norway. My dad was from Wales, my mom was from Minnesota. And we lived on the road and he played music and we went to flea markets and sold stuff, traveled around and it was, what’s the word, Bohemian. I don’t know. Rubber tramps, homeless. We happened to have talent. They had creativity. They wanted to live that way, but it was definitely not like a Mercedes van that you see today. You know what I mean? It wasn’t a recreation REI commercial. It was a sky blue van with a mural and we had to fix the carburetor to get around to the next flea market.

Magnus Johnson
And so the journey starts there, I think because it was rough. I had to pay attention. Back in the 80s as a kid running around flea markets is a bit different. I had to be creative. I remember buying and selling things and fix them up and having my own little flea market booth, buying knives, polishing them, sharpening them, and then reselling them. And the way this ties in is that we were moving around. There was a sense of adventure. I had to have my wits about me and I liked moving. I liked moving through life, symbolically, physically. I’ve always had itchy feet since then.

Magnus Johnson
And then, as life went on, I did a lot of work. I worked in the oil field. I tried a little bit of commercial fishing. I did some post and polling, carpentry, concrete, sales, I tried sales. And one day it just kind of dawned on me that … Well, actually 9/11 happened. Okay. So, get an idea who I am, the traveler, I like working, I like getting outside, I like adventure. 9/11 happens and up until that point, I never went to a recruiter. I thought the Air Force was cool flying jets, but I didn’t want to be in the military. I didn’t hate authority, but I didn’t like the idea being told what to do, when to do it, and how to do it. And so, I was fine with that. I was just going to cut my own way, but then 9/11 happened and then something inside of me completely altered. I couldn’t stop thinking about it. I wouldn’t even call it I wanted to seek revenge so much as that I wanted to participate in the biggest thing happening in our lifetime and I felt that I was young, I was able and that I should participate.

Magnus Johnson
And as I was deliberating whether or not to join, I came across a guy named Joseph Campbell. And he wrote the book Hero with a Thousand Faces, basically the hero’s journey template that Disney uses and films use, it’s based off this guy. And you might not know the right answers. You might not know what you should or shouldn’t do but you must participate. And that line, that statement hit me.

Magnus Johnson
And then, I remember watching TV and judging and, “That reporter’s full of crap,” or, “They should do this,” this back seat sort of couch quarterback stuff at a young age and I was like, “Man! I don’t know what I’m talking about. I have no idea what’s going on. I’m a voyeur. I’m just sitting back here judging something I have no idea. How do I know if it’s right or wrong or justified or not justified,” because I got no skin in the game. And so, eventually, I was compelled. I had to do it.

Magnus Johnson
And so, I joined the military and I wanted to go to Europe and I wanted to be combat arms. And so, that was infantry, tanker, cav scout, or combat engineer at the time. And so, the recruiter was like, “Hey, combat engineer’s like infantry with C-4.” That’s probably not entirely true, but at the time, I was like, “Yep. That’s me. That’s what I want to do. I want to be just like infantry in addition with C-4.” And infantry guys will say, “Oh, B.S.” But, for a combat engineer, it depends on who you’re attached to, what you end up doing.

Magnus Johnson
And then, I ended up in Ramadi, Iraq in 2006, which was, if people are in the military know that that location at that time was very violent, very hard, a lot of death, and I got resentful and I got bitter about my experience because I felt like I really wasn’t … I mean, it was there and I did my job, but it was more, even though as a soldier, it felt passive. We’d go on patrol. They would tell us to be somewhere at a certain time and do something at a certain time and then that’s what we would do. And I knew that if I was going to stay in the military and stay involved in this conflict that I needed to do it as a Green Beret.

Magnus Johnson
And so, I signed up, went to selection, passed, and did two more tours as a Green Beret, but an engineer, so I kept access to the demo and kept doing that job. And so that’s sort of the spirit of what led me there. I mean, there’s obviously a lot more details, but that’s sort of who I was in a nutshell, what kind of drove me and then the catalyst that altered my decisions.

David Poole
So, you said you got resentful and a little bitter and then you wanted to be a deeper part of the action, so obviously you’re a person who, like you said, wants to be involved in the game. Can you walk me through the experiences you had as a Green Beret? How are they different than just as an infantry guy with demolition skills?

Magnus Johnson
Well, it’s bottom up instead of top down, so you’re creating the intelligence. You’re reporting to higher … I mean, sometimes they tell you what to do, but you’re reporting to higher what you think you should do and most of the time, they support that. So, you have much more … As you’re on a team, you’re not the commander or the Zulu, the team sergeant, but you’re the expert in your field and they take your … So, if they want to, “Hey, blow up this building,” or, “Take out this IUD,” or, “Build this,” they come to you for your expertise. They’ll tell you what they want and give you a right and left limit and an end state but you have that authority to make it happen.

Magnus Johnson
And so, I love doing Army stuff. I didn’t like being in the Army. And so, I need to find a way to make that work and for me, that was special forces because it’s very serious, it’s very fast, you’re expected to know your job and the decisions you make matter, they make or just the mission will be a success or failure based on some of your decisions, the things you do. And it’s just full tilt and that’s what I wanted. I didn’t want to be … I mean, don’t take anything away from the regular Army guys. I was one. It’s a hard life, but I wanted to be driving the mission. I didn’t want to just be participating in this bigger mission. I wanted to actually get my hands on it and understand it and create it, develop it and then do it.

David Poole
Can I ask you just a tactical question about that? How do you learn the job to be a demolitions expert? Did you ever have chances where you did too much C-4 and a lot more of the community disappeared than you expected. I mean-

Magnus Johnson
No. I mean, the training’s phenomenal. I mean, the training, the process is phenomenal. Mistakes can be made, but that organization recruits and trains and mentors better than any other organization I’ve ever seen.

David Poole
Excellent. So, can you walk us through the transition from being a demolitions expert and serving and being an almost owner-operator, part of a group like that, to coming back to civilian life and faking it till you make it?

Magnus Johnson
Yeah. Whether you’re building a business or writing a book or maybe doing a PhD, anything great requires sacrifice and though my military service, I was sacrificing the whole time without knowing it and I couldn’t see or feel or wasn’t aware of the gravity of some of these sacrifices until my surrounding’s changed. Within the military, within the situation, I knew I had some problems with memory and I was having some problems with self-medication, and all these other issues but my mirrors looked like me.

Magnus Johnson
Then, when I got out of the military, I started to realize like, “Well, I am different. I’m at a different speed or pace. The continuity, the flow, how I speak to people. Everything’s off, a little.” Have you seen the movie Men in Black, the first one? When the alien crashes and puts on the farmer’s skin, that’s how I felt. I mean, I felt like awkward and aggressive and confident, but then not knowing how to engage in this other kind of alien world and everything was sort of off and I couldn’t get the timing and the rhythm and I couldn’t get comfortable and obviously it turned out to be complications with traumatic brain injury and some PTSD and all these other things that … We can unpack that more because I think that some of those terms and better … It’s more of a nuanced explanation, but I began to become aware that I was a little bit isolating, not really connecting with people, not really enjoying what I should or what people said I should.

Magnus Johnson
And I don’t think they were 100% right but they are right that I needed to find a new way. They call it transition, but I need to integrate being a warrior, not abandon it. And I think the kind of message is, “Hey, abandon this identity and now you’re home, now you need this identity.” And that doesn’t work for me. I couldn’t go from driving a Ferrari to a VW Bug and think, act, talk, be, communicate in this completely different culture overnight. And I didn’t want to disown who I am to take on this other role that is not me, but I needed to find a way to integrate it and so that took some time. I’m still doing it. I think we all are to some degree with our transitions in life and the different identities and the roles we play.

David Poole
How many years have you been out of the service, Magnus?

Magnus Johnson
I think nine.

David Poole
Okay.

Magnus Johnson
I got out in the end of 2011-

David Poole
Yep. We’ll you’re in your-

Magnus Johnson
… or maybe more.

David Poole
… 10th year now.

Magnus Johnson
Yeah.

David Poole
How did you navigate things like intimacy and relationships and trust and how to be vulnerable with people you didn’t know yet?

Magnus Johnson
I wish I could say I got Brené Brown as a mentor, Power of Vulnerability, but luckily, I met a woman that, her dad was in Vietnam. So, you can look at that two ways. You’re just continuing these kind of military warped relationships, but we didn’t do that but luckily, her dad was in Vietnam. She had a general understanding of some of this stuff, but then there was no pity and she wasn’t like a doormat, either, but there was familiarity, understanding and she’s a very powerful person, my wife.

Magnus Johnson
This is a big question so it’s going to take me a moment to talk about it, but intimacy is a very difficult thing after a long period of aggression and violence, conflict, adrenaline. Your frontal lobe gets shut down with stress, with tension in the body, with fight or flight, your identity, your frontal lobe, your sort of compassion and ability to connect and have joy and be vulnerable, it’s not that you don’t intellectually understand. It’s that it’s physiologically impossible unless you develop it depending on who you are and depending on how your life’s been.

Magnus Johnson
And so, I think lucky for me, my wife’s dad was in Vietnam. She’s very bright. I had a desire to be better. A lot of people burn in after they get out of the military. I sort of burning in while I was still in, so I had the chance to kind of work on some stuff while I was still in. And I’m a visual person. And one day, I had this visual feeling that there’s a scale in front of me. I’m in charge of where the pebbles go. And if I do every little decision and put the pebbles on the side of positivity, sooner or later, that thing’s going to tip.

Magnus Johnson
And so, I started to try to develop awareness, consciousness, observing my behavior, asking myself why I think and act and respond in certain ways and then trying to be able to get a little more time between a flash and a bang. So, and people do this today with the meditation practice, like observe your feelings, observe your motivations.

Magnus Johnson
And so because of that partnership with her, because of my willingness and desire to want to be that way, I’ve read hundreds of books. I’ve gone to Buddhist temples. Obviously, I use NuCalm. I do all these different things to increase my capacity for intimacy, vulnerability, joy, being in the present and keeping my body at a state of calm so that I can cognate, empathize, and connect, but I had to want to do it and then I had to create habits and disciplines that made that more probable. I couldn’t just decide to do it. I had to create an environment where that could happen.

David Poole
I know. It seems almost unfair that you take, as a young kid. Like you said, you wanted to fight. And you brainwash to some degree, I mean, they’re building you, so you marshal all your intensity to command and to control and destroy the target. And then you decide you’re done. You don’t reenlist and then you’ve got to catch up to everybody else who’s been playing this game of life in less serious circumstances and you’re not allowed a lot of opportunity to fail and you’re judged for it. I wonder if it would make more sense, and this is a silly conversation, but if our soldiers really started training at 30 years old instead of 20 years old and they had that adaptive experience and the desire to mature into a grown man instead of a soldier at 22 to 30, and the adjustment would be maybe a little easier because you’d have some context.

Magnus Johnson
I used to think that, but I don’t think that. That’s a [inaudible 001906] and hit. So, infantry mean infant soldier. That’s where the word derives from, infantry and infant. And wars always make young men die and old men talk. You hear this. And if you look throughout history, soldiers have been very young, especially in the infantry.

Magnus Johnson
It’s a philosophical question when you look at who’s responsible. Is it the military responsible? Is the government responsible? Are my parents responsible? Is the community responsible? Am I responsible? Is America in general responsible? So, I thought long and hard about this question and how you solve this problem and where the source of it is. And throughout history, conflict has always been a part of human history. What’s changed is how our contemporary culture thinks about it, thinks about wars, thinks about people that have participated in it, views it as separate. Less people do more of the fighting for longer in a post-modern Western society.

Magnus Johnson
For instance, Vietnamese veterans, I mean, at least from the studies I’ve read and from PhDs that have researched it. I don’t know from their own experiences, but what I’ve read from the research they’ve done is that Vietnamese soldiers don’t have PTSD like our American Vietnam veterans do. So, it’s how you conduct the war, where you conduct the war, the reasons for conducting the war and then what the role and the responsibility, the community and how they view warriors and how warriors view themselves. And so I don’t blame the military or the VA. They could always do better, but I think the blame to me is starting to go on the value systems that we have. I think we’re kind of at the tail end of a postmodern society who values superficial things and expects other people to pick up the tab.

Magnus Johnson
And so I don’t explicitly blame an institution or a military. I just think all of us haven’t caught up to the reality of what world we’re living in. I think the VA and the military are going to catch up but I think we need to catch up. We need to think about our role as community members and then that unpacks a bunch of political things like whether the war is right or wrong or what we should be doing and therein lies where I believe the PTSD emerges, that the path of honor, the path of full transition of integration, of a welcoming home, and this is who you are and we honor that, we respect that and now, here’s your role in society. That path has stayed intact until probably Korea, Vietnam, World War One, World War Two when war became industrialized. Maybe Napoleon. Napoleon started doing war of attritions. So, that started to fall apart when war became industrialized.

Magnus Johnson
It’s a lot there but there’s more to it than just the VA, the army. It really falls to all of us in different capacities.

David Poole
It’s very complex and our young men and women have paid the consequences and sacrifices, every generation. And for all of us who didn’t serve, we certainly appreciate what you go through. It seems like you’ve really taken on the burden and the complexity of it and thought through it a lot and you continue to evolve, which is remarkable and congratulations and keep up the good work.

Magnus Johnson
Well, I don’t want to be a victim. I don’t want to blame PTSD on something or somebody or something. We’re all in this together. We’re alive together. We’re going to die. And it’s happening real time right now, a hundred miles an hour and we’re adapting as we go and we’re learning, we’re growing, and we’re changing and technology’s getting better and we’re getting on the computer and ideas are coming together and …

Magnus Johnson
So, there needs to be a little grace here because we’re developing so quickly, so fast, and we’re learning things at such a rate and I think we need to give ourselves a little grace and think of not so much what we did wrong but what we can do better, because it’s crazy difference in just my lifetime and I’m only 40.

David Poole
Look, can we talk for a moment or as long as you’d like about how you got into the idea of Mission 22 and the opportunity to serve and help and really focus on giving back.

Magnus Johnson
There’s a theme here. I got resentful. I got out and I wasn’t mad at the VA and I was disenfranchised with, I believed all these things as a young man. I did it. I came out. It’s not true. But woe is me. And I got out and I thought I was arrogant. I’m like, “Okay. I’m going to get out. I’ll go do something. It won’t be a big deal. I’ll start a business.” And I was going to get a gold claim. I was going to hike all these different … I was going to do all these sort … But I was dead serious.

Magnus Johnson
And then some people I knew were killing themselves. And suicide’s a part of life. People can take their own lives. They have for a long time, but the frequency of it was starting to become apparent to me in 2011, 2012. And then I started Googling and then I started hearing about the 22-a-day suicide rate, and then you can argue that, like, “No, that’s this and this,” and however you get to that number, whether it’s Vietnam veterans or this or that. You can get all of them nuanced, but a lot of suicide’s happening. I’m going to blame somebody and somebody should do something.

Magnus Johnson
And then I was driving my old truck to go get a Big Gulp and a pack of cigarettes. I don’t smoke anymore and I don’t drink Big Gulp anymore, but this is like, got out of the military, whatever. And I saw this sign and it was a quote from some, probably Gandhi or something. It said, “Be the change you want to be.” It was a quote on a chalk board at a park and they would update it every day. And it said, “Be the change you want to be.” And I don’t know exactly who said it, but it’s probably somebody like that.

Magnus Johnson
And man, and I looked in the mirror and I got home, I’m like, “I’m bitter, I’m resentful, I’m pointcasting blame. I’m thinking what everybody should and shouldn’t do,” just like I was before I signed up. And, “Well, what the hell are you doing about it,” is what I asked myself. And I had to look in the mirror and go, “Nothing.” That sounds a little schizophrenic, but I wasn’t doing nothing and I knew it. And then, so the suicides were happening. I’m not doing anything and I’m blaming other people for it.

Magnus Johnson
And then you think of the scale thing with the pebbles of positivity and it’s like, “Okay. I’m not going to be the savior. I’m not going to save the veterans or whatever but I’m going to participate in solutions. I’m going to engage my life, the ugly, sloppy, stupid, outdated, unaware, naïve, for all of that, but I’m going to engage my life. I’m going to participate and I’m going to add value where I can and if I make a mistake, I’ll fix it. I’m going to participate in this.”

Magnus Johnson
And so, that was kind of the catalyst, the suicides. I started reading about it. I learned the truth. It’s hard to unlearn the truth. And then I had a moment of reckoning with myself. And then I had to make a decision and then it goes back to the beginning of my sort of stories. I want to be physically there. I want to just intellectually or academically, I want to physically participate and I want to think but I don’t want it to be theory. I want to see it manifest. And so then I began, I started. The first thing I did was this big art instillation and I knew how to weld. I knew how to work with metal. And I’m like, “What can I do?” And so we built this really cool art sculpture in the middle of this town that gets three million tourists a year. And I used what I knew and I participated.

David Poole
It’s amazing. It feels like that’s the theme here, not the resentful piece but you need to be in the action. I’d like to give you a couple big challenges like global hunger and climate change and get you to participate and solve those problems. No pressure!

Magnus Johnson
Yeah. I mean, but all this stuff requires a lot of introspection and thought. And then you need to galvanize yourself. And then don’t do it for the wrong reasons. You don’t want to be a hero. I remember thinking in the beginning, we started helping veterans and stuff like, “Oh, you’re helping me so much.” For a while there, I became really uncomfortable, like, “No. I’m not.”

Magnus Johnson
I read a book by Mother Teresa and she said, “Dismiss the compliments and the criticisms.” You can hear them. It’s feedback but don’t hold onto it. So, I appreciate compliments and I appreciate criticism, but a compliment doesn’t … I intentionally try not to allow it to skew my perspective of self. The same thing with criticism.

Magnus Johnson
And so, the charity work or solving problems or doing these things, there’s a dark side to charity where it’s because you’re codependent or you want to be seen as charitable. But once you get past that and just like to participate in this endeavor. I’m not God. I’m not saving anyone. I’m creating an environment by a lot of hard work where people can engage and participate in their lives and we’re doing it together and that’s what’s fun. And the minute I take responsibility for other people’s lives, I will never, ever, ever be happy. I will constantly feel like I’m never doing enough and I will think of myself as, “I could have done this,” and, “I could have done that.” And then I will be basically arrogant because I’m not God and I’m not that powerful and I can’t change anyone or anything, but I can just continue to put the pebbles on the scale and recruit and request and be consistent in my effort to be a participant in something that is helping a change.

Magnus Johnson
So, that’s been kind of a maturity thing over the last decade of doing this type of work, because in the beginning, I wanted to go pluck people out of the fire. And then some people, no matter how hard you pull won’t come out and if you think that’s your responsibility, it’s going to crush you.

David Poole
No. It’s absolutely true, indeed. Can you talk about how your charity Mission 22 helps people today? What’s the platform? What’s the framework? How can people get involved?

Magnus Johnson
Yeah. Well, I mean, there’s the obvious. Donate, buy a shirt, talk and all that, but I think we do a lot of things, but I want to talk about R+R. It’s the new program that we’ve created which is a year long, it involves NuCalm in the [inaudible 003123] supplementation, it involves biofeedback tools, it involves coaching over a year’s period and it involves nutrition and it involves meditation and it involves reading books. And the reason it involves all these things is because changing who you are or overcoming your ego or re-wiring your frontal lobe or changing your physiology is difficult. And it takes time and effort and repetition.

Magnus Johnson
And so what I’m really … I mean, from the website, we do a lot of stuff. You can see it all on the website but the biggest thing that I’m really excited about because the Special Forces motto is to free the oppressed. And so, by creating this pipeline where people go on a journey of, they’re learning to meditate, they’re learning to eat right, they’re learning to engage back into working out. They’re understanding nutrition supplementation and they’re measuring their sleep and stress with the best like Garmin Fenix 6 and the best watches we can get that accurately measure these indicators, that’s kind of what I’ve been most excited about. As far as numbers, we’ve only got roughly 50 people in that program. We just got started a few months ago. I was beginning before the COVID, but COVID set everything back.

Magnus Johnson
So, that’s not a lot of people. We feed people. We have horse programs. We do the ambassador program. We got a national monument being built this summer. We’ve had other health programs and doctors that we’ve paid for. So, if we look at the ambassadors, I can say like, “Oh, we have thousands of ambassadors,” and this and that, but the real exciting thing is we’re creating a program that’s scalable, that’s driven by the participant where they go through the hero’s journey. They learn who they are. They understand the terms, the transitions, the psychology of what’s going on with them and then they’re the hero in their journey versus the victim or versus the person being helped. We all need help sometimes, but when we start to believe the narrative that someone just needs to help us, help us, help us but we don’t realize that sometimes we have to help ourselves and then help others and become a helper and while we’re getting help.

Magnus Johnson
And so, that’s what I’m most excited about. I can list off like concrete, all our programs or ways to get involved as far as an ambassador or social media or to volunteer or donate, but I think the reason with NuCalm and having this conversation is rest, recovery, and resiliency program. Call it R+R for short. And that’s the program I’m most excited about, that’s the one I’m going to have all my attention focused, that’s the one I’m going to try to scale and that’s the one I’m going to take to the VA, and that’s the one I’m going to take to the army, and that’s the one I think that people are going to start understanding that they’re their hero in their own narrative and that’s the … Doctors aren’t available 24/7. Psychologists aren’t available 24/7. I am not available 24/7, but you are to yourself. The biggest asset we have is ourselves. But, in order to change, it requires habits and discipline and support and that, at some point in that journey of change, then you have to be willing to help others and that’s full integration.

David Poole
How do you encourage compliance remotely with a change paradigm or platform like that? It seems really challenging? I’m just curious about the engagement. Do you talk to them once a week on Zoom? Is it …

Magnus Johnson
I don’t personally. I’m mentoring the people that are running the program. And so we have a wellness coordinator who speaks to them at least quarterly, if not monthly, and then we have coaches, they do minimum of six coaching sessions per quarter. And then, the group as in a cohort and they interact with a wellness coordinator on a cohort model on the internet.

Magnus Johnson
And so, if you create a culture of accountability, it becomes self-cleansing, self-operating, self-driving. And so I’m trying to create a culture of accountability, desire, sometimes tough love. Not like, “Get up. You don’t feel any pain.” Not that, but, “Hey, you’re only a good as your last thought.” Like, “Well, I meditated last week.” “Cool. You meditated today?” “No. I worked out two years ago.” You’re like, “Yeah. You need to work out every day.” But you can create an environment and a culture where that becomes the standard. There’s a lot of culture. So, in the military you can get this on a disenfranchised outsider culture. Think of bikers, veterans only hanging out by themselves, other than outsiders separate and I think that just aggravates it. There’s comfort in that because it’s not the intimacy piece, being vulnerable. You don’t have to do that as much because you’re accepted, you’re known, and you know what to expect.

Magnus Johnson
But I think when the standard becomes no, as warriors, we seek humility, we seek patience, we seek vulnerability when it’s appropriate, we don’t use one ability just to get attention. It’s a tricky thing people do to play a little game, but vulnerability has a point and a place to use authentically. And so I want to create a culture where, instead of this stigma veteran outsider, it’s the warrior fully integrated pursuing family, community, fitness, nutrition, meditation, and self-actualization and self-awareness and that becomes what we aspire to do. So, that’s kind of how I’m creating that.

Magnus Johnson
Some people will quit. Some people won’t like it. Sure. It gets hard. Well, it’s a serious problem, so it’s a serious program. If you come to my fire camp for the weekend and we all feel good, great. But what habits have you take? I mean, maybe I said something nice and you feel better and I feel better, but have you developed a habit? Do you have a tool that you can use on a daily basis to alter your thought patterns, your hormonal responses? That requires time, effort, and repetition. It just does.

David Poole
How do you deal with drug and alcohol abuse in a program like this, because you got to get that out of the way. I mean, it’s-

Magnus Johnson
Yeah. I mean, that’s always the big one, because when you’re engaged in alcoholic behavior, it’s very difficult to do anything else. And most people I think find when they address their addictions, they realize that a lot of their problems were just untreated addiction and, then some people realize that they had other problems that they didn’t know they had.

Magnus Johnson
And so unfortunately, all we can say is like, “Hey, this is not specifically for addiction but it can help with addiction,” like NuCalm helps with addictions, proper supplementation helps with addiction, working out helps with addiction. All these things help with addiction but addiction is outside of my power. The only thing that I’ve seen that scientifically to … I’m not talking about alleviate craving, but to make a fundamental change in an individual, the only thing I’ve come across is either people that go on, develop this profound meditation practice with, what do they call? What’s the word? Sangha. With a community and AA. AA has been the most powerful thing if, again …

Magnus Johnson
Now science and technology and procedures and things are starting to kind of develop new things and I know NuCalm helps with that, with the GABA and the … But the only thing that seemed to work is people that really want to get sober are fully committed to sobriety, and then they engage in a program such as AA or NA and actually do that work. But it’s like, “Oh, I’m going to stop drinking.”

Magnus Johnson
I think two people in all of history have just decided to stop drinking if they’re a full-blown alcoholic, because there’s a significant difference between a heavy drinker and a full-blown alcoholic. Once a cucumber becomes a pickle, it can never be a cucumber again. You cross a line and there’s a change. And so unfortunately, we know a lot about AA. NuCalm helps with it. The other things help, and I have experience with this stuff, but R+R won’t get you sober. It can help you in your path to sobriety, but you don’t do R+R to get sober. You use R+R while you’re engaged in sobriety.

David Poole
Got you.

Magnus Johnson
And maybe that’ll develop in the future but where we are today with the science and the understanding of it. That’s my knowledge of it. That doesn’t mean I know [inaudible 004123].

David Poole
How do you engage the family in the R+R program and some of the other programs you guys have at Mission 22?

Magnus Johnson
I’ll tell you. This has been a huge revelation to me. We need to make a spouses program, because post-traumatic stress, it spreads. Sympathetic post-traumatic stress. I don’t know if you’ve heard that, but that’s a real thing.

Magnus Johnson
And so, there’s a dynamic where a veteran gets better because of all his work and his resources and support from everybody, but the spouses are left behind because they’re not the veterans. So, they’re not the one everyone wants to help, but they’re the ones that have been holding it all together this whole time. And so, there needs to be way more support for the people who support, because they’re, in a lot of ways, kind of elite.

Magnus Johnson
For a while, my wife paid the bills, talked to people, kept things on track, explained things to me because I couldn’t hear or I was having a hard time just being a man, doing what I’m supposed to do. I could work all day. I could do a 15-hour a day’s labor but I found it difficult to talk to the checkout person at Home Depot and then driving traffic and then deal with rude people at the checkout. These things are overwhelming.

Magnus Johnson
And so my wife was sort of … I engaged the world through her, which is not right. And out of love, she was willing to take on that burden and there comes a point in time where I need to take back my responsibility, my role and share that with her and I think a lot of veterans get hung up in these dynamics that we develop because of trauma. And at certain junctures throughout the relationship, we need to renegotiate the roles of our relationships because I’m changing, they’re changing, things are changing. This is a long explanation where the family of a veteran is just as important as the veterans themselves and the likelihood of success of treating a veteran is to treat the entire family or participate with the entire family in a transformational experience.

David Poole
Yeah. You seem like a very serious person. What are you doing for fun that’s just for you?

Magnus Johnson
Yeah. I wrestle with that. So, I like snowboarding. I like running. I did an ultra marathon. I had a bunch more signed up but then they all got canceled. I did one right before the shutdown. I like to rock climb. I liked to lift weights. I like to create things. I like to read. I do have a level of intensity about me. I love it and hate it. It drives me but it also sometimes can pull me.

David Poole
Sure.

Magnus Johnson
And so, I think that I’m at my best and calm and centered outside in the woods, moving through the woods. There’s something about moving and being outside. I’m under less stress under stress.

David Poole
When you grew up in a stressful environment and you had to be resourceful, and like you said, you had to pay attention and you had to grow up fast in that kind of environment. What are you binge watching during the COVID lockdown?

Magnus Johnson
Like TV?

David Poole
Yeah.

Magnus Johnson
Ah, no. No.

David Poole
[crosstalk 004517]. That was a trick question.

Magnus Johnson
Yeah, yeah, yeah. But I do have … So, my wife watches shows, as you know. But then, she’ll get onto my feed like every feed is based on what you watched, it suggests … Mine’s very odd, you know what I mean? There’s weird documentaries and then stupid 80s movies and then things on Gaia and it’s this very weird, odd, fake-

David Poole
Are you a Breakfast Club fan? Is that what you’re watching from the 80s?

Magnus Johnson
Yeah. I’ll watch Waterworld every night. Every night, I watch Waterworld because it brings me comfort. No. I don’t have a show. I’ve had shows. I like Tolkien, Tolkien. I like The Hobbit.

David Poole
Oh, yeah. Sure.

Magnus Johnson
I like that kind of stuff.

David Poole
That’s a lonely three hours. I’m sure your wife is not interested in Hobbits and Middle Earth.

Magnus Johnson
No, but he was friends with Joseph Campbell, I think, or no, was it C.S. Lewis? I don’t know but that whole era, World War One, this great existential change. And so, but yeah, if I’m going to nerd out, it’s definitely going to be Hobbits and Lord of the Rings. I’ll have these mini-Winter depressions and you’ll know because I’ve rewatched The Hobbit.

David Poole
What book are you reading now?

Magnus Johnson
Man! I got a bunch. I’ll get them here. Okay. So, these are the new ones. I kind of went through a batch and now I’m on the new ones. I got The Language of Creation that I’m going to read, The Secret of the Golden Flower, the Cosmic Mystery of Jesus Christ, written by Maximus the Confessor, Embodied Spirituality in a Sacred World, and Biocentrism.

David Poole
Yeah. Light reading, I see.

Magnus Johnson
Yeah. I mean, this stuff, NuCalm, biohacking, thinking, reading, researching, communicating. I love it. I do it all the time. I do it for fun. I do it for free. I do it for pay. It’s what I do with my kids, with my wife, with myself and yeah, I just, I really, really enjoy it. I think for a fun, I might listen to different podcasts or something. I listen to some different shows on a podcast, it’s probably lighter. But yeah, that’s an extra on the books.

David Poole
Have you thought about teaching as a next career path and adjunct professor and talking to young Millennials who don’t have it figured out?

Magnus Johnson
I don’t think they’d want to talk to me. They do and they don’t. It’s kind of weird. Yeah. One of my old professors reached out to me to ask if I wanted to talk to their class of … I think they’re going to get a master’s in social work. I do like teaching. I do like learning. I don’t know if I like it in the context of academia.

David Poole
Yeah. But even if they don’t want to hear from you, they need to hear from you. I would definitely call them back and say, “Yeah. Give me two hours of these punks.”

Magnus Johnson
I talk about the younger people and there’s things that are frustrating, but I think the human spirit’s the same. You put on layers. You put on ideas. You put on cultures. You put on feelings. You put on perspectives. You put on all these different things, but we want to love, be loved. We want to know the truth and we want to do it in community. And I try to focus on that and we all go through whether it’s existentialism or post-modernism or nihilism or … There’s always a new thing, but at the end of the day, we all agree there’s a problem and we’re all looking for different ways to solve it and it’s awkward and violent and confusing, but this spirit of it is I think that. At least that’s what I believe.

David Poole
Excellent. Well, Magnus, I really appreciate your sharing tonight and I am a big fan of your truth and I admire your intensity and I’m glad I’m not opposing you on the battlefield because I wouldn’t trust my chances, but I’d like to open it up for questions from the audience. I think you should run for office, Magnus.

Magnus Johnson
No way!

David Poole
I honestly do.

Magnus Johnson
There’s no way, man.

David Poole
The Ron Kovic Phenomenon. He didn’t win in New York, but he should have.

Magnus Johnson
No.

David Poole
No questions?

Magnus Johnson
No questions.

Cheryl
I have a question.

Magnus Johnson
Oh, okay.

Jim
Magnus-

Magnus Johnson
Hi, Cheryl.

Cheryl
I have a question. Magnus, how often do you use NuCalm?

Magnus Johnson
I don’t use it every day and there’s a … I want to use it every day. I have a desire to use it every day but I like to use all kind of things every day. And so, I purposely try to build up myself as much as possible to not be co-dependent on anything but to use support when I need them.

Magnus Johnson
So, I use NuCalm today because I didn’t get enough sleep but when it comes to just the habit of using NuCalm, I’d rather develop my own meditation practice literally by the sitting and keeping my back straight and trying to meditate, but depending on my stress levels, flareup of TBI, PTSD, or other things that are going on, I’ll increase the use of NuCalm so that I’m not going off the rails, but when I’m on the rails, I don’t want to keep using it and using it and using it because I think I would end up abusing it a little bit. Not sleeping, using it to rest, supplementing my sleep every day. I think that would be my nature. So, I try to hem myself in a little bit.

Cheryl
So, your trust in NuCalm is within a spectrum that you’re sensing now I’ll use it, now I won’t?

Magnus Johnson
No. I think people should use NuCalm every day. I think it’s good for them. My nature is to abuse things, use things all the time, always, instead of developing my own meditation practice and having my own discipline and learning to engage my diaphragm and building this pyramid of calm focus, being able to have my own power, instead of focusing on building that, I will get the best supplements and then I’ll lift more and I have a hard time with moderation. And so that’s my thing and I moderate even with really great things because I feel that’s what I need to do, but with other people that we, with R+R, I want them to use NuCalm as much as possible.

Cheryl
So, could you reiterate what R+R is? Relax and rejuvenate?

Magnus Johnson
Resiliency and recovery. It’s the program I’ve created for veterans-

Cheryl
Nice.

Magnus Johnson
… on Mission 22. So, I use NuCalm and there’s been periods where I’ve used it a lot and there’s been periods where I’ve used a lot of things a lot to get over, through bad spells, but I want to get to a point where I’m creating everything I need with what I believe to be God and my own body and my own breath and that’s my ultimate goal is to just not need a supplement and not need to do these things just to be free.

Magnus Johnson
Now, is that going to be done? I don’t know, but you could argue that all you need a supplementation because the food itself is devoid of minerals and all these different things. You could argue that because of the internet and the computers and all that, that NuCalm is the thing that you need to do all the time because you can’t ever achieve the parasympathetic like you used to be able to do before the world got so advanced. There’s all the different things to figure out. I just know, for me, I want to use things in moderation and I’ll use them more or less depending on what the other outside stimuli is and what’s going on within me, but I try not to get too rigid on being habitual about certain things because I can be … My habits, my rituals can become not the thing that’s freeing me, but the thing that I’m … It inverses, because I’ll get up at 400. I’ll go on a run. I’ll do NuCalm. I’ll take supplements. I’ll do boom, boom, boom, boom, boom. But, then, if you alter my regimen, I won’t be nice to you, even though I’m doing the regimen so that I’m nicer.

Cheryl
So, how long have you used NuCalm from beginning till now?

Magnus Johnson
I’ve had it and use it for a couple years. I would say about a couple years, wouldn’t you say, David, that I’ve been working with Jim, yeah? About two years?

David Poole
Yeah. I think nearly three years.

Magnus Johnson
Near three? Yeah.

David Poole
Yeah. Last year was [crosstalk 005554], huh?

Jim
Two years, five months.

Magnus Johnson
Yep. Yep. So, and Jim, I’ve asked you for refills quite often.

Jim
I know. Your intensity and demand for it, just like you spoke to. You kind of know when you need it and you know when you don’t.

Magnus Johnson
Yeah, yeah. But, again, that’s for me. But I think that I would be excited to use NuCalm on a daily basis. I would use it on a daily basis. I just know myself that I need to [crosstalk 005625].

David Poole
I wonder, Magnus, if it’s almost the … From our discussion tonight, it’s clear to me that you need to be involved in the process and believe the process. And when you do NuCalm, you’re along for the ride. You’re kind of a passenger going into your subconscious. When you’re in meditation, it’s all about being involved [crosstalk 005643].

Magnus Johnson
I know I need to achieve that theta, that parasympathetic state and sometimes I can’t do it and sometimes I can, but if I don’t practice on achieving it myself, I never will without something, but if I don’t have the support of NuCalm, I might not be able to achieve it either because I’ve got all these other things so to me, it’s something to do in tandem. This is my personal opinion. For me is use NuCalm and develop a meditation practice and link them together.

Erika
Magnus, we have a couple of newbies on the call and Normina is asking, “Could you share what track you use, how long you NuCalm, what time of day you NuCalm?”

Magnus Johnson
Yeah. I’ve been using Rescue and I NuCalm for what I need. Today, I did it. I got up at 300 in the morning today and I NuCalmed at around noon. And when I came to, it was about half an hour. Sometimes, it’s longer. Sometimes, it’s shorter. I try to do what I need. Around noon is sort of when I need it, pre [inaudible 005810] because I can end up sort of just drinking more coffee, but that’s not good. So, I try to do it around noon so that I’m not relying of stimulants that I’ve got the midday type of thing, but it depends on sort of the flow state I’m in because sometimes, I’m working longer hours and I’ll NuCalm more or sometimes I don’t. Life’s pretty simple. I’m not revving it out. I may be … How do I say this? PTSD and TBI can be really bad and overwhelming and I might need it all the time. I need to get into that state because you can never can achieve it naturally. You don’t sleep. When you sleep, your body’s not regenerating. You’re not reaching deep sleep. So, depending on these other variables is when I’ll increase or decrease the NuCalm, so but if I had to say when I will do, it’ll be around noon and be from 30 minutes to 40 minutes so yeah.

Erika
No, that’s very helpful. And we have a question from Brian. “When you served in stressful environments, what mental tactics did you use to stay present and focused?”

Magnus Johnson
This is crazy. I used to put a circle inside a triangle. That’s what I … So, visually in my mind and no one taught me this and I had no idea now that I’ve done some more esoteric reading or whatever. There’s other stuff out there, but in my mind, in combat, bullets start flying, mouth is dry. Scared, fear, tunnel vision, overwhelmed, I would do this sort of internal … It’s like a video game or fighting jet fighter, like the lock-on. I would put a circle inside a triangle and be, and then this is the seat of my soul. I am here. This is happening. But I must be in this centered position, fully accepting what’s happening and be aware of it and look at it.

Magnus Johnson
So, visually, I would breathe, I would accept, I would recommit my life to the task at hand and I would put the circle in the triangle somewhere in my psyche and then I would fully engage what’s happening. I would let go of my life after affirming it. I don’t know if that’s the right thing to do or not. I’m just saying that’s what I did.

Erika
No. I like how you had an answer right away. You knew exactly where you’re going with that.

Magnus Johnson
I do it rock climbing. I tried to do it before this call. It’s like, “Okay.” There’s just something about my soul, my body are integrated, I’m connected, I’m choosing to be here, I’m accepting it, and I’m participating in it, and I’m not in control of everything, but I’m responsible for my part in it, and I can only do it if I’m conscious, engaged, and committed and I let go of fear.

Erika
Yeah.

Magnus Johnson
Yeah.

Erika
Thanks for that. We have another question from Cheryl. She’s asking, “Have you ever integrated both manual therapies and NuCalm together?” I don’t know if that’s personally or in your R+R [crosstalk 010147].

Magnus Johnson
Manual therapy. Are you a counselor? Are you licensed? Yeah.

Jim
Yes.

Cheryl
Trained ecotherapist?

Magnus Johnson
Yeah.

Cheryl
Or whatever [inaudible 010156] that we used.

Magnus Johnson
So, I’ve gone to school. I got a bachelor’s in behavioral science. A lot of my friends are psychologists and counselors. I have some mentors that are psychologists. And I was thinking about including therapy practices in R+R but I’m not quite sure because, again, therapy and coaching are different but they share a sort of a same kind of path. And so with a veteran, it’s a little tricky.

Magnus Johnson
So, how do I say this? So counselors talking to me, I have a different world view, a different belief system, conditioning and things I feel and the things I’ve trained and the way I’ve lived is not exactly the norm, but there are some counselors who work specifically with veterans who get it, who understand it. They know the language. They’re with you but there’s a lot of counselors that are not. They want to be. They hope to be, but they just don’t really understand, because I mean, very few people do.

Magnus Johnson
And so, it would have to be the right counselor with the right intention, the right training, the right background and the right positioning of who they are as a healer, a good listener, not necessarily a … We got veterans that come to us that are on 20 different medications and they got all those medications from doctors and counselors. They’re strung out, they’re addicted, they need medications for other medications and so on and so forth. And I’m not a doctor. I can’t say what they should or they shouldn’t have those medications. All I know is, when people are eating right, in community, telling the truth, being heard, and with a focus and a goal and support on that journey, they tend to need less medications.

Magnus Johnson
So, I think it would take a mature counselor with a lot of experience with lawyers but a desire to help someone, some veteran not shed their warrior identity but fully integrate it and those are special counselors that are hard to find. So, it’s a longer, complicated answer but … Do you understand, Cheryl, or you have a different vernacular than I do with your background?

Cheryl
Oh, I totally respect the words that came out of your mouth. Not everybody can listen to a veteran. If they’re not trained to respect the unconditional and listen within to be in the present with neutralness, you’re not going to get the same outcome and having worked with NuCalm for the last seven years, as a cranial sacral therapist, there’s a deep respect because my resolve to work with veterans and intensives, I find that veterans don’t want to talk about places they’ve been and things that they’ve seen, but they’re in the present left with where they are today and trying to integrate theirselves back into their family, back into the world, back into day-to-day life, still being warriors.

Cheryl
So, what I’ve experienced with NuCalm is that every day that NuCalm gets used, that that brain gets a nice replenishment of cerebral spinal fluid which is insidious when it comes to healing because whether it had been large explosions or concussions or brain and spinal cord trauma or whatever the loudness was in that audio system that was taken in whether visually or auditorily or impacted physically, that body, mind, and spirit needs a daily bath of cerebral spinal fluid and NuCalm is able to do that in three to five minutes.

Cheryl
So, you can supplement all day long, in my opinion, with many things, but when it comes to the issues being in the tissues, which is what a cranial sacral therapist is trained to listen to, putting the two together is profound because it’s not how much one knows. It’s about how much one cares and from here to there, the bottom line is nobody really cares about what I know. They want to know how they’re going to feel at the other end of it, how they going to function, and what is the longevity of that functioning that’s going to come to heart on a daily basis, because when you been through trauma, it’s … I hear a thousand voices screaming and the loudest one is me.

Cheryl
Well, in that essence of trauma, how do we calm down the me and I found that, as a therapist, I’m trained to work with people with somatic emotional issues and being able to facilitate, feel it in the tissues first of all, not have my own agenda but be listening to your inner physician because that’s the doctor on the table. When I have NuCalm on my client while I’m working, it gets their head out of the way. They don’t have to think about the issues. The issues that are flowing to and fro, back and forth in that library of one’s mind. Your inner physician’s going to throw out what’s ringing the loudest.

Cheryl
When you put NuCalm on, you might be seven ways to Sunday in many different places because that’s where life’s got you. A lot of things are happening, but the old memories that are sitting in the background that are still vibrating very loud that tend to trip people up in the trying to come back to everyday life is the one that needs to be quieted down the most. And NuCalm, from what I have experienced both from concussion, post-traumatic stress, sleep disorders, and addictions, personally and profoundly is it’s the therapists that protects us from the rest of the day when it’s included with manual therapy, that issue that’s underlying that nobody wants to talk about or bring back up again is the one that’s lingering the loudest. It’s the trash that never gets emptied but-

Magnus Johnson
Yeah. What you resist, persists.

Cheryl
Exactly. But underlying that proverbial stink from the trash that hasn’t been emptied is still there on a daily, 24-hour basis. People that, if they’re not smelling it, they’re thinking it. If they’re not thinking it, they feel it. If it doesn’t pass by because that emotional vibration is rolling through the tissues is still vibrating very loudly.

Magnus Johnson
Well, it’s literally in the tissue. I read this book, The Body Keeps the Score, and that’s part of our programs. People can read that but it’s literally the trauma’s in ourselves.

Cheryl
The trauma is in the tissue and the brain is the big boss. NuCalm ultimately seduces that big boss down to calm, to neutral and the longer we’re in neutral, the longer we can use our own conscious thought process to say, “Hmm. You know what? I’m not there now. That was then. I have an ability, I have control.” So whether it be addiction or sleep disorders or what have you, NuCalm is that daily dose of this is what you need now because it’s a cumulative and that brain and the glial cells, the neurons and the dendrites are being supplemented with cerebral spinal fluid which is what ends up getting compressed through a huge explosion or an intermittent moment of [inaudible 011028] that happens and every time you use NuCalm, it’s like it just initiates that subtle healing profoundly and it’s a cumulative.

Cheryl
So, with all due respect, your answer was awesome, absolutely awesome. You’re right. Not just anybody can sit down and put their hands on somebody and say, “Oh, well. I can fix this.” It’s not about that. But working with the brain and being able to … and I look at NuCalm as an amazing therapist. As a cranial sacral therapist studying brain and spinal cord trauma, you put NuCalm day to day back to [inaudible 011112] hands on, hands off, and I’m doing the same, but NuCalm is an amazing helper that facilitates that place that says, “You know what? Maybe I didn’t want to sit here and talk about that with my therapist but in my mind’s eye, I’m able to actually feel it, see the flashback while I’m under NuCalm but yet I know I’m safe. I was there then but I’m here now.” And to be able to look at that impact, that sound, that whether it has a shape, a color, an emotion, that vibration to feel it drop down and be facilitated more into neutral helps everybody take that big deep breath and those cells come together back a little bit more to where they were beforehand, allowing everybody to think better, sleep better, do better and to actually just kind of reconnect with the place within themselves that goes, “I’m not there now but I was there then and it felt like that, so what can I do now?”

Cheryl
So, with a deep respect, I was just wondering if your program was recognizing the benefits between NuCalm, manual therapies, because you have spoken of many different, whether it be nutrition supplements or whatnot, to understand the facilitation between a highly trained cranial sacral therapist that works with brain and spinal cord trauma and understands that the issues are in the tissues alongside with NuCalm to help maintain and lock in that forward strength, that foundational build to refocus, to redirect, continue on, feeling safe and strong within yourself.

Magnus Johnson
The potential to create an integrated system that uses tech, different modalities, counseling, coaching, all these … The potential to create this journey, this transformational journey over time with different healers and mentors, practitioners at different points. There’s a lot of potential for that. I can’t scale those people yet, the practitioners at what you just spoke about but with enough funding, enough traction, enough support, enough evidence, then I can.

Magnus Johnson
So, we’re not there yet but once the data, the quantitative and qualitative datas there and people are excited about it and then they want to get a thumbprint on it, that’ll change and there’ll be more to share and more room and more opportunity and more financing and there’ll be more excitement about it. So, it’s not a no. It’s a not yet.

Cheryl
I have a lot of information to add to that. Not yet, but that’s for another day.

Erika Robinson
We had a question from [Chi 01142e] and Chi, feel free to come on if you want to ask.

Chi
Yep. Hi, Magnus. What advice would you give to a new NuCalm user to build that routine and habit especially in a time crunch society like this?

Magnus Johnson
I would advise 14 days in a row. Get a couple weeks, establish a base and get and 14 days in a row. And then I would advise to look at your stress, look at your deep sleep, look at your REM sleep, and get excited about reducing stress and increasing sleep.

Magnus Johnson
So, when I quit smoking, it wasn’t because I was worried about the health consequences. It’s because I got excited about the health benefits. So, I would suggest two weeks solid, right out the gate, and then what we just had with Cheryl. Use as much as you can afford, use as much as you need.

Magnus Johnson
I kind of have this thing inside of me where I feel what I need, like, “Okay. I need more of this.” I’m starting to … I can feel it when I get a big cortisol dump or I can feel it when I’m like, “Okay. I’ve engaged these other systems. I’m going to pay for that,” if I’m too resentful or I get angry, or I’ll lap … I call it flooding.

Magnus Johnson
So, based on what’s your intention? Is it for performance, is it for restoration, is it for trauma, is it for addiction? Are you trying to just perform better at work. So, there’s a lot of different variables but I think it would be safe and prudent and make sense to say to do, start out and establish a habit for two weeks to a month to actually see and notice and measure the changes. That’s my own personal thing, though but I’m sure David and Jim have the science behind what they’ve discovered.

David Poole
No. What [inaudible 011638] Magnus, is if you do it every day for 10 years, you’ll be in good shape.

Magnus Johnson
Right. There you go.

Jim
That’s be a [crosstalk 011643].

David Poole
That’s our science. I don’t know.

Magnus Johnson
Yeah. Well, it’s like how much should you meditate? All the time. How long should you stay in the parasympathetic? It’s like as much as you need to. But I would say a good thing is develop a 14-day to 30-day base, so then you have something to compare and contrast to. That would be my answer. That’s what I’m … The wellness coordinator for our program is requesting that veterans that do our program do a 14-day run initially.

Chi
Thank you Magnus. I’m asking questions mainly because I’m from Singapore. So, in these societies, the people don’t request for support or help when they are under stress. Even though tremendous stress. So, psychiatrists … We don’t go to see psychiatrists. We don’t go to see counselor. We don’t want to see psychologist. Those are out.

Chi
So, even if people use NuCalm, they need to use in private. Using it often and tell people that, “I’m on NuCalm, I have to manage my stress,” is a no-no. So, even 14 days, you will get hard to establish because they can only do it before they go to work or after they come back to work. So, that is a societies, culture perspective that … I can still encourage people to start in the morning, to-

Magnus Johnson
Sure.

Chi
… manage their day is hidden.

Magnus Johnson
I mean, like I said in the beginning of this, what we’re doing, my dad is Welsh. He was in after World War Two, growing up in England and Wales. And that culture, at that time, it was a stiff upper lip, you know what I mean? There’s no crime. There’s no special treatment. None of that and I don’t know what it’s like in Singapore but I can relate to that cultural, like we don’t ask for help. We don’t show weakness. And I lived it and I ended up getting PTSD and TBI and having all these other bad habits because I don’t need help. And so, at my best with what I believe, I ended up being to the point where I had to have a ton of help. So, I get it, I think. I know what it’s like for me and my dad in that culture we came from and it’s tough, because if you show weakness, they’ll eat you up. At least I don’t know where you were, but when I was a kid growing up in Wales with my dad and the way they were. If I was an American and I was being a bit posh or I showed any weakness they would kick my butt relentlessly. Yeah. I mean, I’m sure it’s different today but this was when I was a kid.

Magnus Johnson
So, I think I feel what you’re saying. Yeah, and that’s a whole different thing with the cultural stuff, but maybe get in the bathroom and get in the 20-minute NuCalm session at lunch or something. But I mean you got to do what you got to do to kind of turn the corner. Don’t let them see any weakness and then, once you’ve got around, once you roll, then that weakness can become a strength, maybe, depending on the culture and what’s going on, but that’s definitely something that’s real. At least it was real in my life. Same thing in the military, back when I was in the military. You didn’t talk about PTSD. You don’t do these type of … “Okay. Your non-mission essential. Good job.”

Magnus Johnson
Things are different today. Maybe they’ve gone too far the other way today. Maybe it’s good to talk and it’s good to empathize, but sometimes we need to have a little bit of a standard. So, there’s a balance there, but that cultural stuff, that belief, that idea that I don’t ask for help and we’re not weak. That actually made it worse in the long run. It was a deeper hole to dig out of. I don’t regret it. I’m proud of who I am and where I’m from but there’s pros and cons.

Chi
Yeah. Yeah. I appreciate. I didn’t did it in the bathroom, but I actually did it in the car. I have to [crosstalk 012117].

Magnus Johnson
Maybe the car. Yeah.

Chi
I drive to the lowest of the basements, car parks and I would just-

Magnus Johnson
Yeah!

Chi
… did it in the cars to get myself ready to go back to all the presentations.

Magnus Johnson
Yeah. I mean, it’s funny. We’re all pretending that we’re all super tough but we’re all … There’s a bunch of cars down there in the basement, you know what I mean? I mean, in the military, I used to go into the toilet, just to have a moment alone. I mean, we’re talking in the desert porta potties, plastic. The suns beating down on it all day. It stinks, obviously, because a military’s using it for a bathroom, but I would go in there just for a minute to a moment’s peace and we need that. So, you need to find it where you can get it and I think, at least for me, it’s worth risking a little bit of people making fun of me or whatever so that I can actually enjoy my life, because it goes by so fast. But again, I don’t know your culture, but that was my culture.

Chi
Thank you for sharing.

David Poole
Yeah. I think that’s a wrap. Well, Magnus, appreciate the time tonight. It was really remarkable. Appreciate what you’re doing, appreciate all you’ve done, and I’m looking forward to what you’re doing next.

 

 

What Does It Mean To Create Intimacy?

Magnus Johnson, co-Founder of Mission 22 joins the show to share his journey as a veteran participating in the effort to increase mental health for people who have served.

From his experience in the military to working with cohorts of vets like himself, Magnus talks about the path to integrating warriors into their new worlds.

 

“You might not know the right answers, you might not know what you should or shouldn’t do but you must participate. That statement hit me.”

— Magnus Johnson

 

Tune in next week to This Is NuCalm to hear about Magnus Johnson’s beginnings and how 9/11 propelled him into a entirely different life.

 

More About Magnus Johnson, Former Green Beret

Magnus Johnson is an eight-year army Veteran, former Green Beret, family man, writer, and artist. He completed three combat tours, two in Afghanistan and one in Iraq. As President and Co-Founder of Mission 22, a 501(c)3 organization, Johnson leverages his talents, skills, and understanding of warrior psychology to help solve the suicide epidemic engulfing America’s veterans. He is a visionary leader and excellent at forming individualized solutions to large challenges. Johnson has been awarded a Bronze Star Medal for Combat’s actions and a Congressional Record in the Indiana House of Representatives for Service to Country and Community.

Find out more about Magnus on his LinkedIn

Can NuCalm Help With PTSD?

Retired Navy SEAL Bob Reitz joins This Is NuCalm to share how his deployments have shaped civilian life. He elaborates on the coping mechanisms he’s developed in conjunction with NuCalm, to manage his PTSD and hypervigilance.

 

“You may be able to hold your breath for five minutes, but they want to know how you manage and how you act at five minutes and one second. Do you panic? Do you compete? Do you keep your composure? Do you stay underwater and relax even though you’re a quiet storm inside? All those things matter.”

— Bob Reitz

 

Bob Reitz is open and honest in this conversation with David Poole about what it entails to be a SEAL. He shares some of the grueling trials and training required.

 

“Everything about SEAL training is failure.”

— Bob Reitz

 

Tune into this bittersweet and motivational discussion with former Navy SEAL, Bob Reitz on This Is NuCalm! 

 

More About Bob Reitz, Retired U.S. Navy SEAL

Bob joined the Navy in 1988 and served both as an Enlisted Sailor and a Commissioned Officer over his 22 year career.  The first 8 years in the Navy Bob served as a Machinist Mate where he repaired Submarines in Italy and followed by his time in at the University of Arizona where he received his Bachelor’s Degree and Commission; the last 16 years he served as a Commissioned Officer in the US Navy SEAL Teams. Bob was assigned to SEAL Team ONE, SEAL Team FIVE, Special Boat Team TWELVE and also the Naval Postgraduate School where he received his Master’s Degree.  Over his time in the Navy he deployed 6 times for 6-7 months each deployment and served 4 years abroad when he was stationed in Italy and Guam.

After leaving the Navy Bob worked as a Security Contractor with other SEALS protecting the Middle East Maersk Shipping line from Pirating and Kidnapping operations conducted by local criminal elements. He later went into the Defense Contracting Industry where he sold Covert Audio and Video equipment to both DOD and Federal Agencies.  It was during this time that he was introduced to NuCalm by way of a Gifted NuCalm System from Dr. David Walters (Bob’s personal Doctor) to help him with Sleep and Travel.  Because NuCalm had such a profound effect on Bob, he quit his Defense Contracting career and reached out to NuCalm to join the team!

Science Has NuCalm’s Back with Dr. Hu

Today’s guest, Dr. Xiaoyan Hu is leading the research on the use of NuCalm with various populations in China. From the benefits of NuCalm in the elderly, Alzheimer’s, Parkinson’s as well as children with Autism or ADHD.

Tune in for a fascinating discussion on the results she has been seeing as well as how her NuCalm business is growing.

 

“I don’t know how you manage that in the U.S., but here, if you see a teenager is very anxious, the parents will say ‘No! he is fine, it’s normal to have stress.’ So that will be an argument and we’ll say OK, let’s help your child to get better grades, to get to a better school, a better college. And that’s exactly what they need.” — Xiaoyan Dr. Hu

 

Listen to This Is NuCalm on Apple & Spotify!

 

Dr. Xiaoyan Hu graduated from the Chinese Academy of Medical Sciences & Peking Union Medical College, majoring in Biochemistry and Molecular Neurobiology. During her PhD, Dr. Hu took neuroscience as her lifelong research direction. To provide better service for the community, Dr. Hu studied social services, and studied nutrition, natural medicine, sociology, psychology, and neuro-linguistic programming. Due to this special experience, Dr. Hu made many friends in natural medicine and other fields which laid the groundwork for her later work in China.



 

Key Takeaways

 

[1:00] David welcomes Dr. Hu and invites her to share her life story and what brought her to dedicate her life to others in such a powerful way, from a childhood head injury that left her unable to walk to a Ph.D. and becoming an instructor at Cornell Medical College.

 

[8:38] Dr. Hu shares the work she has been doing in order to help the people ever since moving back to China, from non-profits to launching businesses to investing in education and since this year, NuCalm!

 

[12:04] How often does Dr. Hu use NuCalm? She shares all of the technologies and practices she surveyed before finding NuCalm and what it offered that all the others didn’t.

 

[17:39] David shares some striking practices he saw when he visited China, the large groups of elderly people training together! He asks Dr. Hu what young people do for optimal health.

 

[18:40] Dr. Hu shares an overview of the vast research projects she has been undertaking with NuCalm around Alzheimers and Parkinsons, as well as the especially interesting results she has been seeing with children with Autism and ADHD.

 

[26:15] Dr. Hu is building an entire stress management and depression management system around NuCalm since there is no similar offering in China currently. She shares a bit about the situation with teenage anxiety and depression and how her team is tackling the issues.

 

[31:32] Going the medical route — large hospital support, government support — is how Dr. Hu is gaining trust from the market and growing her business; she touches on what she sees in the future.

 

[35:34] Pharmacology isn’t the problem in China — like in the U.S. — it’s diagnosis! Dr. Hu shares her thoughts on traditional Chinese medicine.

 

[40:10] Dr. Hu shares her favorite things to do both in the U.S. and in China! She also talks about her 16,000 students, where they come from, and how they came to find her.

 

[45:16] What is Dr. Hu’s role with NuCalm?

 

[48:22] Tips for people who are resistant to fully relaxing?

 

[51:10] What about people with pacemakers?

 

[52:28] How much does Dr. Hu sleep now that she uses NuCalm?

 

[53:00] How does the cultural difference between East and West impact the adoption of NuCalm?

 

[55:28] Can NuCalm help with moderate OCD?

 

[55:46] What about volume while doing NuCalm?

 

[57:22] Favorite NuCalm track?

 

[57:37] Why is pericardium 6 the chosen point?

 

[59:15] When using Airpods, do I need to use both pods?

 

[1:01:20] Can you use bone conduction headphones instead of NuCalm?

 

[1:01:40] What growth is expected for China?

 

[1:05:12] What were Dr. Hu’s most challenging cases?

 

[1:07:56] What is your experience working with seniors 75 years old and older?

 

[1:10:15] David thanks Dr. Hu for sharing her international knowledge and expertise and signs off until next time.

 

This is NuCalm, the show for those looking to improve sleep quality, manage stress, and boost recovery. Brought to you by Solace Lifesciences, the makers of NuCalm, the world’s only patented and proven neuroscience technology that works within minutes, without drugs, every time! In over one million medical sessions, NuCalm has helped men and women around the world.

 

NuCalm: stress relief for the way we live today, technology to help you disconnect.


Full Transcript 

 

David Poole
Tonight it is a great pleasure of mine to introduce our mastermind participants to Dr. Hu. We became acquainted with Dr. Hu, honestly it was about this time last year. It was about a year ago. We went to Beijing the invitation of Dr. Hu, a generous invitation last year, to participate in one of her annual scientific platforms or discussions with worldwide experts. We learned a lot. It was a really amazing group of people. It was really generous of her to invite us, but also really beneficial for us to be there. And then we got to spend some quality time with Dr. Hu and her team. And from there the birth of a partnership. We’ve never had a partner internationally in 18 years of the company. We’ve never had a licensing agreement with anybody.

David Poole
There’s a lot of things we’ve done with Dr. Hu for the first time, because we trust her. But more importantly in Dr. Hu we see a reflection of ourselves. When we hear her story tonight is, there’s very few people that are dedicated and have a sense of purpose and determination in the world than someone like Dr. Hu. And a lot of the people we’ve talked to on these calls, Dan Selene, a few weeks ago, they have that sense of purpose. And a lot of it’s driven around their own internal inspiration. Dr. Hu is about serving other people. And once we understood that, realize that, saw the impact she was having on the population there, on the other scientists who would give up a week of their life to be there and participate.

David Poole
It was a very incredible experience for us. And it’s been a real blessing. And she’s responsible for bringing our tech and the spirit of NuCalm to a big population in China. So tonight with that I’d like to start with, thank you, Dr. Hu for joining us. I know it’s early for you. Why don’t we start with Dr. Hu. First, give us your Chinese name. I never want to bastardize it because I’ve heard people say it the wrong way and I always get insecure about it. But it’s a beautiful name. So tell us your name first.

Dr. Xiaoyan Hu
Okay. Hu Xiaoyan. You know in Chinese name you have your last name first. Hu is my last name and Xiaoyan is my first name.

David Poole
Excellent. Xiaoyan, I’ve been calling your doctor for a year, so I didn’t know that your name was Xiaoyan. So talk to us about your history as a child, your path to the mission you’re on, when you discovered that this was going to be something you would spend your life doing and why you do what you do. I think that’s a great place to start.

Dr. Xiaoyan Hu
Okay. I was raised up by my grandparents and that’s why I was very, very close to elderly people. And my dream when I was in primary school, elementary school, was to build a house for the old people so that no people, especially seniors, no senior people will be abundant or will not be taken care of. That’s my dream. And I have never thought about being a scientist or doing something else. And also the biggest challenge for me was I got a very serious head trauma when I was five. So I had a very different child life compared to others. I couldn’t even stand on my own, not much. That’s why I said maybe that’s why I get so interesting with the brain, because my brain is not that good from a very, very young age. And then I got to school, and study has always been very easy for me.

Dr. Xiaoyan Hu
So I became the head of the class and I went to university, college and then I went to graduate school. And then I realized I want to do something more. Still my house was not good at that time. I think I was giving the opportunity to go to school. That means a huge responsibility. To me doctor means you have more responsibility than others for the country or for the whole society. And then after I got my PhD, very lucky came to US for medical staff training and then become a research scientist and then went to Cornell medical college, becoming an instructor there. All the journey was safe to most other Chinese scientist who went to US but what made it different was that maybe because my experience when I was a child I just wanted to do more.

Dr. Xiaoyan Hu
So I started to become a volunteer the second year I went to US. And I started my own nonprofit organization and then started to work for the Chinese community. During that experience I started to work with many non-profit organization in US. I started to study in nutrition, naturopathic energy medicine, all that other stuff in US. Just want to help more because as a research scientist I have my own patent invention, a medication for Alzheimer’s disease. But I just found I couldn’t help people directly, which made me feel very weak. I want to help more. Everyday when I went to the community to be with them and then I said, “How can I help them now not 10 years later?” And when I take their group leader position for Alzheimer’s patients and their family members I realized that’s something I want to do.

Dr. Xiaoyan Hu
So every year when I came back to China, I [inaudible 000618] lots of seminars to help people understand what’s going on in their world and what research has been done in US already so that people can catch up the most updated information. And instead of being out of date. That is three and a half year ago, I decided to come back to China, to devote my 100% time to the Chinese people. The reason was that I have a lot of friends and most of my colleagues are in US. But in China, if we just come back and [inaudible 000656], it doesn’t doesn’t do much. It’s like you are with it. You cannot change anything here. So I decided to come back to China.

Dr. Xiaoyan Hu
I think maybe just destiny. To simply say, it’s just destiny. Maybe I was picked up to do this. I don’t know. I just felt in my heart.

David Poole
No, we’re glad you were. So what do you do today? The last three and a half years since you’ve been back and dedicated to the cause of helping the Chinese people, what are you doing now?

Dr. Xiaoyan Hu
Doing now? Maybe two things and education. Three, a half years ago when I came back to China, I have been doing, before that, before I made that movement, I have been thinking about what I can do. And I’m just a very regular person. I just want to go. And I had done a lot of things. The advantage I have is that I know many different fields. I have been in research, in clinic, in being a consultant for investment bank. I know business. I started business in US also. I know the law and I also very, very familiar with these nonprofit organization. But what I truly different from other professionals is that I love education.

Dr. Xiaoyan Hu
I can do very well. I can tell what people need. I can share the information I want to share with them in the form that we can pick, [inaudible 000849] is in community with the people who do not understand science at all or to the clinicians or to the scientist. So maybe there’s something I can do. That’s why I chose to do education the first day I came back to China. I established project called NIES. N-I-E-S, which was supported by the Chinese government. And we have done pretty well. And without any financial interest from any companies, because I want us to be objective. We do not want to stand up for any like food industry or something like that. So that’s my passion.

Dr. Xiaoyan Hu
And the international forum, you and Jim and [Dr. Sandocane 000940] was also hosted by NIES. We’re the only host. The other thing I have been doing this year is NuCalm. And I told all my students. And now we have 16,000 students. I told my student that this year we will focus on stress management system and we will do from education, including public education and professional training. From education to NuCalm clinic and research and also one-on-one consultation set up. So we will do a series of things just to make sure NuCalm can land in China correctly. I know how much effort you guys have put into NuCalm, and I really respect that. And to show my respect is that to be very careful and very culturious to give a [inaudible 001041] protection, I can give two things education and NuCalm.

David Poole
So talk to us doctor about your experiences with NuCalm. I know that you’re a Type A and you work really hard and you don’t give yourself a break. How many times have you done NuCalm in the last year? We’ll start there.

Dr. Xiaoyan Hu
Oh, last year. In fact before I met you and Jim, I think late October last year, I didn’t do that much. Maybe twice per week. I feel I’m always busy but after I met you two in person, I just realized I can not do things like this. So I started to do everyday. So in the last, let’s say, eight months, every day and I benefit a lot.

David Poole
And what about your students? I know that you’ve had a lot of good positive feedback when you were evaluating NuCalm. NuCalm, wasn’t a no brainer to you. This wasn’t, “Oh, wow. This is exactly what I’m looking for.” You were looking for other technologies and techniques to help with stress management. What other technologies were you’re looking at?

Dr. Xiaoyan Hu
In fact, and before I came back to China. And I’m personally, very into mind body medicine, I started NLP hypnotherapy and CBT and biofeedback and also music therapy and aroma therapy, all those things in US. And when I came back to China, I realized, “Okay, in order to help people, I need to train someone to become an expert or consultant or coach, at least coach in that field so that they can help people.” But the thing is that how easy can that be? It’s very hard. And for the doctors, they’re super busy. And even if I want to train them it takes a lot of time, they cannot do that. For others like nutritionist psychology center or just psychology consultants, they do not have a very strong background in biology or, let me see, medicine. So it’s hard to train them as well.

Dr. Xiaoyan Hu
When I realized I have been searching [inaudible 001308], in fact, last year before I met NuCalm, I have tested so many different instrument and systems, none match my criteria for the go-to for China, because in my opinion it has to be safe and easy to use and also need to be very effective. When people will say, “Oh, it’s effective.” It’s not good enough. In China, we have a lot of people, if it takes months to see a result or improvement people do not have that patience. They need to be very effective, especially in certain field. If someone has insomnia and they are taking medication, they want to get help from you. And you say, “Okay, try this, maybe one month you will see a difference.” They will ignore directly. So I don’t want to try that.

Dr. Xiaoyan Hu
But if you can tell them exactly what they are going to expect based on the mechanism we understand about what’s going on in their body. Like, if someone is taking [inaudible 001426] like medication, obviously, it works on the [inaudible 001431] receptor. And if that works for him and we are pretty sure in other bio signal processing discs should work for them. So we started to work from that and go that it has to be effective, very effective. And another thing is that it can be used by professionals. There’s a difference between professionals and regular people because professionals they have some idea. That’s why we separate people.

Dr. Xiaoyan Hu
Like, the NuCalm version we have in China now you can use it by yourself and it will not hurt you. We have a standard procedure. But if you have a one-on-one consultation with the house professionals you will expect a better result. So in that case, we image NuCalm as a professional tool. So in that way, we found basically something we need. Because for all the psychological therapy methods, you truly need people. And it takes a lot of effort. And in the future, I believe technology will replace human being in certain ways. And we should see that they’re professionals we train so hard and to do more dedicated things, not just the regular.

Dr. Xiaoyan Hu
We wish NuCalm can help 80% of people just by itself and another 20% in the hard case of complicated cases, we can help them with our professionals. I can not find something that can compare to NuCalm, very honest. I have been looking for it.

David Poole
So doctor, can we talk for a minute about culturally? I remember when I was there, I was there for a week and every night I’d go for a walk and every night I’d see gatherings of older people doing breathing exercises, Tai-Chi in mass. I mean, I’m talking about hundreds of people in parking lots doing these exercises. And the same thing was happening in the morning. I didn’t see any young people. What are the young people do to manage stress and to… Have they adopted those or abandoned those kinds of techniques and methodologies?

Dr. Xiaoyan Hu
Yeah. For young people, really, most of them just stay at home, watch TV, play games. Most of them.

David Poole
Sounds familiar. We started those bad habits here and passed them on to you sadly. I’m sorry about that. So let’s talk for a minute about… I know when we talk and you get really excited when you give me an update it’s usually an hour long, you don’t take a breath and it’s about the research you’re doing and the astounding results you’re seeing. Can you share with us some of the case studies you’ve been working on?

Dr. Xiaoyan Hu
And I told you that they’re two things I have been working on, one is education and another is NuCalm. For education, we have already hosted three international forums, which help us gain a very good reputation in three different groups of people. One is ASD, Autism. The second is Alzheimer’s. And third is ADHD group. And we have all those families with us already. So when we first introduced NuCalm to China, my idea is to help them first. They already learned how to take care of their family members through dietary intervention, through environmental medicine.

Dr. Xiaoyan Hu
But we want NuCalm to be another tool for those families. I think NuCalm is a great tool for whole family stress management. And when we introduced NuCalm to them, which is pretty different from what’s going on in US. And I know but from the website of NuCalm.com and you can not find that much information about [inaudible 001845] especially the new special [inaudible 001849]. And the one we use NuCalm to help all the state children we found amazing results. Like one, is for the emotion behavior sleep problems, it helps them in very short periods of time. And the parents can see the difference for the Autism.

Dr. Xiaoyan Hu
And after two weeks usually, the children start to show improvement in social skills, in their language skills. In order to make it more productive we ask the parents because parents are our students as well. We ask them not to change all the parameters. So that they just do NuCalm and during these month to see what’s going to happen. To not change the guide, to not add any extra exercise, to not do any other things. So we are pretty sure it can help those child to get better sleep, control their emotions [inaudible 001957] better and improve their language and social skills in one month, which is pretty amazing.

Dr. Xiaoyan Hu
And at the same time, I think that’s expected play. But when we see the result, we still are very, very, very happy. And we ask the parents to do the NuCalm at the same time because for those families, the parents are so anxious and [inaudible 002028] fluctuation of emotion, very strong emotion. So when parents start to have a stable emotion, they sleep better and their children started to change. The reason we know that because some children are so sensitive to the [inaudible 002048], to the eye mask, because if you touch them, they’re very, very sensitive. So we can not put NuCalm on them.

Dr. Xiaoyan Hu
And for those family, we have done a couple of them. And we ask the parents to use it. But when we see that parents change then the children did not use NuCalm yet. So in that case, if they showed us, we have many ways to apply NuCalm to the family oriented stress management or house management. And that’s one thing. Another is for Alzheimer, Hutchinson, NuCalm can definitely help them sleep and also when the sleep already increase, especially if they did not get up that many times at night, and then they reduce the risk to hurt themselves. And also during the daytime, they will be more active and their memories, their combination function start to be improved, especially for Parkinson’s.

Dr. Xiaoyan Hu
We are going to work with the hospital to do a do a [inaudible 002200] clinical trial to see how exactly it helps Parkinson’s disease, the patients, because we noticed their sleeping is reducing. The [inaudible 002215] or the way they walk start to change. Very amazing. Other things are for the [inaudible 002222] or accurate stress response And for hyperthyroid problems. It’s just amazing. For those people, I have a student who is leading a group of people that are using non drug intervention massage to help [inaudible 002245]. It’s a huge population in China. Before we used [inaudible 002249] intervention we had Dr. Gersh came last year and we have all the seven staff to help them. It worked pretty well.

Dr. Xiaoyan Hu
But then we found if we add stress management into it, it can be faster. And also for those people who don’t show an implement based the medication and they want to try, but they do not want to try that intervention and they start to use NuCalm, usually one to two weeks they start to say their anxiety level go down and many other symptoms have started to reduce. So we are going to work with different hospitals. Now, we have four hospitals that we are work on four different fields. And for addiction, remember I told you that we are going to work with Gansu province. And they have eight huge place, I don’t know [inaudible 002353], a places that host people, each of them have one to 2000 people in and they will stay there for two years, there many things we can do.

Dr. Xiaoyan Hu
And the government spent a lot amount of money to help them to quit drugs but it doesn’t work that well. And even one province start to use aroma therapy. Let’s test these measures but it won’t work, but I believe NuCalm can work. We will start from the beginning of where we cut off the drug to see how it can help to reduce the symptom or relieve some sleep problem during the first stage of their training, I will call them training. And then we have a professor who is going to host the whole project. Once Gansu province finish the project it will be an example for all the province to follow. This is how we do things here. You only need to set up one example and then others will follow.

David Poole
Wow. What are your goals for this year, Dr. Hu with not just NuCalm, but with your entire team? What do you hope to achieve this year?

Dr. Xiaoyan Hu
Okay. So this year, first, for the stress management is a blue ocean here in China. Not much information, no reading books, not many solutions. And NuCalm is very, very special. So we will use NuCalm as a tool to build a whole stress management system. And we want the professionals who come to these field later can see how we do things, no matter [inaudible 002553]. I believe there are many other good products on the market, but we need a rule. We want to be the one who set up their standard to show, “Okay. Do not just treat on people.” And if you say your method works okay, compared to NuCalm and if you say you can help people with depression, okay, what’s the clinical criteria and what’s an assessment we are going to use? What kind of parameters we should look at even it’s biomedical or imaging?

Dr. Xiaoyan Hu
We want to set up the standard for some specific field. And if we do that and stress management field in China will grow very fast and also in the correct way. Otherwise, there’ll be many people using the same term in very different ways and the public will feel very confused. What exactly should we believe? And why should I believe you? Why you said is correct and why others doesn’t work? We want to use the same standard for all the people. And the NuCalm will be one to show others what our scientific tool should look like. And also this October, we will have the force international forum and the theme will be depression. That’s huge. That’s huge in China now. I don’t know the number, but based on the news in China, they said 90 leading people with depression, I don’t even know where they are.

Dr. Xiaoyan Hu
And now we are working with the biggest depression association here. The number they have is 16,000. So maybe there’s a lot of things we can do to help depression. We can focus on that field this year as well.

David Poole
What about teenage anxiety and stress? Are you guys going to focus on that at all?

Dr. Xiaoyan Hu
Yes. And in fact, we already have two students who focus on, one is for the… It’s getting dark. Teenager depression and Like Kiki is one of my friend. She is working on teenager depression, and we found a serious problem here because the teenager is one who has a problem, but they do not have the right to make a decision for himself or for herself. So we are tying to change the situation here first, like get all the family members together and then start to introduce NuCalm to them. And also based on the investigation you asked and the FDA already gave the back box warning and therefore those teenagers they cannot, or they need to be very, very careful of using drugs and SSRI, antidepressant drugs.

Dr. Xiaoyan Hu
So it gives us opportunity to introduce NuCalm to them to help them. But now we are focusing on help them change some symptoms like, their appetite and sleep, their emotion. We have already created some case studies. Pretty impressive. And for a teenager anxiety, we work with their school who will focus on how NuCalm increase or increase their grades, make sure they can get very good grades in the exam. Otherwise, it’s hard to manage the anxiety in the teenager. I don’t know how you manage that in US, but here if you see a teenager is very anxious, the parents will say, “No, he’s fine. It’s normal to have stress.” So there’ll be argument. And we say, “Okay, let’s help your child to get better grades, get to a better school, get to a better college.” “That’s exactly what I need.” We can go from there.

David Poole
It’s interesting watching you grow the business. So it seems to me, you’re doing things around defining the categories, going the medical route. Getting the blessings from top hospitals, top government officials, and that’s how you build trust with your target market. In the US, it’s more of a, you buy media heads and you broadcast, it’s a shotgun approach and then it’s a big reach, a big funnel. It’s less about trust and more about trial and error, I think. It’s been really fascinating watching you guys grow so quickly. coming up with a bunch of case studies, we just touched on a few. Where do you see the business going in the next couple of years? What are your goals personally?

Dr. Xiaoyan Hu
Personally, I think that’s our team goal. We had a 10 year goal when we first set up, we wanted to do one mental illness per year. So we have already done three and we will keep doing that. And this year is depression, next year anxiety. And then we go to bipolar. So for those specific mental illnesses we’ll be the first one to introduce systematic intervention, especially non-medication into non drug intervention to China. So by doing that we build our reputation and gain our credit in both common side and professional side. So that’s our basic. And for NuCalm, and this year is our first time to introduce this wonderful system to Chinese people. And we will do the clinical trial. We will do some research. We will start to work with mass media here to let more people know there’s action.

Dr. Xiaoyan Hu
And then from next year, that’ll be fast growing period because after these years in the national forum, and I believe more and more people will realize how important stress is and how terrible it is to live with a huge stress and from no know to know something, very easy. And it’s very, very good for a large population like China. And that’s why we want to keep our leadership in this field so that more people can follow us. And we have that confidence. When you say I work as [inaudible 003312] because I have the motivation. In China, we have a saying, like, [foreign language 003319]. That means, you are making a great product like NuCalm.

Dr. Xiaoyan Hu
And others may say, “Oh, that’s a good opportunity.” They will copy you. They want to try to take the shortcut. They may ruin the whole market because the quality of all the stuff they have is not as good as NuCalm. But people will say, “Oh, it doesn’t work. Something like this doesn’t work.” In order to avoid that situation we have to go as fast as we can. And also that’s why I work with the government and also their top hospitals here, because I do not want to give other people these kinds of opportunity to do wrong things. When they say how strong your background is then they will say, “Okay, do not touch the field theory.” Because they have pretty good power in this field.

Dr. Xiaoyan Hu
So maybe that’s a different strategy in US and China. In China, things can go very fast and with all the foundations you guys have built in the last 17 and 18 years, I have confidence that we can do pretty well here.

David Poole
How pervasive is Pharma over there?

Dr. Xiaoyan Hu
What?

David Poole
How pervasive is Pharma, so drugs for medicating kids and medicating adults and depression, anxiety. In the US it’s at a ridiculous amount. It’s bad news. But what’s happening in China?

Dr. Xiaoyan Hu
In China, it’s under diagnosed. It’s not [inaudible 003508]. They’re even not diagnosed. That’s the situation. And for people who, like for a child or for teenager often they are diagnosed and they will get medication like, 20 or 30 years ago in US.

David Poole
Let’s switch gears for just a moment doctor and talk a little bit about traditional Chinese medicine. We have discussions about that on and off. Can you talk a little about what that does? I know that you’re trying to bring it back. And that was a topic of discussion at the last international forum but what is it? What is traditional Chinese medicine and how does it work, generally?

Dr. Xiaoyan Hu
Traditional Chinese medicine in fact to me is a philosophy. It’s not like science. It’s a different field. And traditional Chinese medicine, it’s very powerful. And we have a lot of masters. I can manage a lot of recipes and from our ancestors, but during in the last 100 years we didn’t make much progress and that we are losing. And the major reason in my opinion is that people in it do not want to open their mind. They just keep saying, “Okay, there’s no way for us to purify or to recognize what’s truly in it. There’s no way for us to standardize it.” So we just say it’s impossible. When we say it’s impossible then nothing will happen.

Dr. Xiaoyan Hu
I have two missions when I came back to China. [inaudible 003650] the support of my mentor. And one is to introduce the most updated information from the world to China in the house management field like nutritional medicine, environmental medicine and mind, body medicine. And another thing is that to bring Chinese traditional medicine to the world and I’m working on it. And I found that’s very interesting. It takes another strategy. If you tell them we should do this, we should be open-minded, we should use scientific medicine to… Like, the high throughput message, to find out the way to standardize our old recipe so that we can make it on a larger scale. It’s impossible.

Dr. Xiaoyan Hu
So from 2018, I started to introduce international experts who are Americans, to come to China to tell Chinese traditional medicine doctors what they are doing. They are doing exactly what I just recommended. So it started to change, but it takes time and our masters are getting old and old. So I hope I can do a little bit faster, but there’s our gap, the government truly wants something [inaudible 003818]. But there are people who are working in these field, like the doctors. They’re a little bit more conservative. They do want to… Like, they will tell you, “I have a recipe who can help hypertension [inaudible 003833] and how powerful it is and you will see a lot of patients and benefit from him.” And then I said, “Okay. Now, how about we work together to make it go on large scale so that more people can benefit from it?” He said, “Hmm, I do not want to give you my recipe.” I said, “Okay.” So that’s the-

David Poole
It’s a trust factor. Yeah, sure. Anything like that is hard to scale. There’s no doubt. That’ll be a very challenging exercise. Let’s pivot to some personal stuff. What do you get excited about personally Dr. Hu? When you get to do something fun, what would that be?

Dr. Xiaoyan Hu
In fact in US I have done a lot of things interesting. Like, I like driving a lot. In 2015, I just drove nine hours per day. And in continuously 11 days from Las Vegas to Yellowstone and come back with different path. I want to see the nature. But to me, sky, anything relating to sky is amazing. And I like skydiving. I like hot ballooning but when I come back to China the only thing, the only fun I have is working because I find this very, very interesting. Maybe I have done what I like already. Car racing, anything related to speed is very exciting to me.

David Poole
Yeah, me too. We’ll get you a motorcycle next year when we come back to China.

Dr. Xiaoyan Hu
Sure.

David Poole
So tell us a little bit about your students and your student base and how your tracks, I mean, 16,000 students is pretty remarkable. How do you educate them? What’s the platform you use? What are they attracted to in your content?

Dr. Xiaoyan Hu
Okay. There are many different platforms we have been using, but the major one we use is called [inaudible 004037]. It’s a very good starting and learning center platform in China. And we use it because they are very, very serious platform and then all students can find all our courses and classes on that platform. And from there, they will join our Beta group, it’s like a Facebook group in US. And in the Beta group I have assistants which are some of my students and they will be there to serve all the people, all the other students everyday.

Dr. Xiaoyan Hu
So we have very, very high, interactive activities every day. So if I want to announce something like, I want to tell them, “We will have the NuCalm book coming next week and we will do the pre-sale or we will have our international forum and instead of [inaudible 004139] October [inaudible 004141] we will do the preregister.’ And I just need to tell 10 people, which is my co-team member that I do not need to do anything else. So it’s so close. And if they want to find me and very easy as well they can go through WeChat and I can use most of my time very effectively just by working with 10 people.

David Poole
Wow. And your reach is 16,000 from that [inaudible 004211]?

Dr. Xiaoyan Hu
Yeah.

David Poole
Yeah. That’s unbelievable. The magnitude of population you have in China is hard to comprehend from us, I mean, for me personally. Well, excellent. Thank you so much, Dr. Hu. I’m going to open up to some questions. That was really nice. That was really nice for you to get up this morning and spend time with us of course. It’s nice to see you again. We usually do WeChat and it’s just a dumb digital box where I can see you every day. I think we’ve some questions here.

Dr. Xiaoyan Hu
Okay.

David Poole
We’ve got a comment from Martin. I’m impressed with Dr. Hu already within her first few minutes of speaking, what a wonderful person she is and so focused on helping others. That’s absolutely true. It’s interesting. I love technology that connects people. I love air travel, where you can get on a plane and go halfway around the world and meet people. And people are pretty similar everywhere you go. And when you meet someone special and talented and driven it sticks. So this is one of those relationships. And I told this to Dr. Hu when we first met. Our board of directors, our business advisor says, “Don’t bother with China, they’re really difficult to work with. They’re going to steal your stuff.” Blah, blah, blah, blah, blah. It was always negative.

David Poole
They’ve never met you. They didn’t have the relationship with you. And when I came back, I didn’t listen. I said, “Shut the hell up. Here’s what we’re going to do. Here is why, and you don’t know Dr. Hu. We found somebody that’s just like us and is more determined.” And as a bigger challenge, we’re trying to help 300 million people in the US and others. You’re trying to help 1.4 billion people. It’s really remarkable. We’re really proud of the work we’re doing together. And really very blessed to have this relationship. We’ve got a comment. [inaudible 004406]. Adam has a question. So her role in China outreach as a partner? Is that a question? I should have read that one first, sorry for not screening it. Adam, can you clarify the question there and we can get you an answer?

Adam
Yeah. I was just wondering what her role is. I’ve been listening the whole time, but-

David Poole
I can answer that. Because I’m the one who authored an engineer and I’ve said no to a thousand requests from people around the globe, from big players to small, unique businesses. She’s doing in China what we’ve done here in the US. We spent a lot of time in November, December, January setting her up and that was it. Since then it’s been her business, her initiatives. We talked all the time and she’s literally doing the marketing, doing the business development, doing the strategic partnership, doing the IP protection, doing the translations, building the website, everything we would want to do there but would have to have an installation there and have to hire a team there.

David Poole
We started that process six years ago with a different organization and it flopped, which was another cause for our board and our advisor to be like, “Hey, we’ve already failed once why do you want to try this again?” But Dr. Hu, she talked about the efficiency of… She works with 10 people and she’s got reach of 16,000. She’s just got, and you can tell from this interview an intensity, a compassion and a drive where failure is not an option. We’re doing very little. We talked and it’s mostly about her victories and my jaw dropped I [inaudible 004556], “Wow, it took us seven years and we worked just as hard to get to that point. Holy crap.”

David Poole
So it is truly a partnership. And it’s all on gut instinct and what we can do. We’ve always said to people, “Show me what you can do, don’t tell me. I’ve heard it all. Everyone’s got a big ego, everyone’s a hero, everyone’s got tons of access and listens to them and they’re influential.” That’s great. We used to buy into that story very readily because you want to hear that, you want the fast way. Like Dr. Hu said, “You want the easy way.” Well, it never works out. And at the time when we committed those resources it was the end of the year, it was the biggest year we’ve ever had. We were pivoting to a new platform.

David Poole
There was so much complexity going on and we redirected our resources, we said, “Hey, let’s build this right for Dr. Hu because we trust her. We think she can do it. She’s already shown us enough, and then we’re done. We can just watch her grow and build a very interesting business, but do what she wants to do, which is help people.” Which is near and dear to our heart too. It’s not easy. If I could find 10 Dr. Hus, like she’s got with her group I would never have to work again, which would be really nice. So Drew, a question from you. Do you have any techniques for people whose brain nervous system can be resistant to fully relaxing with NuCalm? It’s a question for you Dr. Hu.

Dr. Xiaoyan Hu
Yes, we do. Especially for the entrepreneurs we work with here in China and the recommendation we gave to them is that we use a disc first. Just use a disc. And after one week they started to get more relaxed and they sleep better. And then they started to use the whole NuCalm system. And the four children we have the same thing. We are not sure if their nervous system relisten to NuCalm, they just [inaudible 004800]. They just say, “I don’t know how to use it.” “Sure.” And we find a way to communicate with them. Like, we asked them to pick up the errors by themselves, the eye mask with their name on it. And we have group of people who are very good working with children. But for the [inaudible 004825] question we just use disc first to get them slowly into a stage that they would like to try.

Dr. Xiaoyan Hu
And for the very anxious people, we just start to talk to them and get them prepared, maybe one month later. They just need more confidence sometimes, and they need to feel it. And I remember one case [inaudible 004853] and we said, “[inaudible 004857], why don’t you just try the disc, help you relax?” She said, “I do not want to spend any money.” “Okay. Sure.” And then change of heart. We started her on a very specific diet called gluten-free diet and then one week later she feels the difference then she started to sleep better. She starts to be more optimistic.

Dr. Xiaoyan Hu
So we have many all the ways to help them. That’s why we are doing NuCalm very differently, because we have already had a solid background in nutritional medicine and environmental medicine. If it doesn’t work we can use other methods first.

David Poole
Thank you. A question from Adam. What is the biggest impact from NuCalm for you personally?

Dr. Xiaoyan Hu
[inaudible 004949] sleep less, work more.

David Poole
Oh dear. Yeah, of course. Yes. That’s a curse and a blessing. Sleep less, work more. If you want to be like Dr. Hu, the NuCalm is the product for you. A question from Deb. What is the situation when people have pacemakers? Is there no way for them to benefit from NuCalm? My husband just had one inserted. There’s no negative consequence of having a pacemaker. We use to contraindicate the quaint electrotherapy stimulation device because it was a STEM and we didn’t want to mess with the legal ramifications of someone having an untoward event with a pacemaker.

David Poole
As a matter of fact your husband’s heart’s going to beat really predictably. There’s no negative consequences to using NuCalm at all. And we’ve proven over time, and Dr. Hu can talk about this, I think she’s doing some HRV. When people do talk about HRV, they talk about the aura ring and stuff like that. We’re talking about very complex mathematical algorithms not related to consumer level instrumentation and for people with heart issues, cardiovascular issues NuCalm is a very valuable tool because it’s going to increase HRV, increase the complexity in between beats and the electrical frequency. So I would encourage your husband to use NuCalm as much as possible. Adam has a follow-up question. How much did you sleep before NuCalm and how much do you sleep now?

Dr. Xiaoyan Hu
Because I had trauma, I slept always more than others. So before NuCalm I slept like eight to nine hours to feel pretty well during the day. And often NuCalm it’s five to six.

David Poole
Wow. I believe it. I mean, we talk all the time and I call you on a time and you pick up, which is not respectful of me, I know. I’ve got a question from [Chee 005157]. How’s the cultural difference between the Eastern and Western world impact the adoption and penetration of NuCalm in China?

Dr. Xiaoyan Hu
I don’t see much difference. The [inaudible 005211] difference is just how you share information with people. That’s what I’m good at. So we just use a way people can accept. Even in China we do not say Western or Eastern. And we only say for house professionals I will show them the data. I will talk about the mechanism as a neuroscientist, but for the public, and I will train my students how to share information with them. Just focus on their symptoms. They want to change. They want to improve and share information with them. If you have all the options, try other options first, before you try NuCalm. It’s a very, very useful technique. And then people say, “Okay, you are so confident.” Like, for the [June 005303] which I say, “Okay, if you purchase NuCalm, if it doesn’t work in one month then you get it for free.” We are very confident. That’s how we do things here.

Dr. Xiaoyan Hu
When people will say, “I’m not sure if it works for me.” I said, “Okay, you have two options. One is that you do not try it you just miss the opportunity to help yourself or your family members or you try it and gave yourself opportunity. What we can do is to reduce the risk as much as we can. So you can rent NuCalm or you can use NuCalm for free during the [inaudible 005344].” But we are asking them to exactly follow our orders. We have consulted with them the whole [inaudible 005354]. It’s not like they purchase it and not using it and by the end of the month they say, “Oh, it doesn’t work.”

Dr. Xiaoyan Hu
By doing that, we get a lot of people’s attention. And then some people who are happy to use and we will start to pay more attention to it. So we are so confident about NuCalm and maybe I should give it a try. I think it works for both cultures. It doesn’t have much difference.

David Poole
According to Neil, can NuCalm help people of moderate OCD?

Dr. Xiaoyan Hu
We did say it helps. You didn’t see that in US. OCD is not that hard more related to anxiety.

David Poole
Okay. Yeah. Question from Rusty. I’m wondering about volume when doing NuCalm, any comments?

Dr. Xiaoyan Hu
For partner, and it really depends on the situation. Based on our experience not much yet, now compared to you… If I’m using it at home and do I try to turn down the volume as low as possible. And sometimes I use the [inaudible 005508] high-speed train probably [inaudible 005510], it [inaudible 005513] to cover the background noise. It really depends.

David Poole
Yeah. And Rusty to add to that, the signaling, so it’s not about the listening experience, it’s about presenting the midbrain with two disparate signals. That’s why you need the both channels. So you need to have headphones. It can be low volume, no volume. You can be legally deaf, as long as we’re presenting those signals your midbrain is going to do the math and the entrainment happens in the midbrain. But we always say, “Hey, let it be a comfortable level of volume.” In day surgeries and loud environments. Yes. You want the noise canceling turned up and you want to obfuscate as much ambient noise as possible. But at home, it’s whatever you’re comfortable with.

David Poole
Absolutely, a lot of times I’ve got some hearing issues. I’ll put NuCalm on and be in a place where I’m pretty quiet and I get blast like, “Oh my God, I’m deaf. Wow. That was really uncomfortable.” I’ll turn it down then of course I end up turning it off. A question from Adam again. You’ve got a fan in Adam, I think Dr. Hu, what is your favorite NuCalm track and which do you use most often?

Dr. Xiaoyan Hu
Recovery two.

David Poole
That was quick. It was a good answer. It’s my favorite also. A question from Jessica, why is pericardium six the chosen point?

Dr. Xiaoyan Hu
I don’t think that’s a question for me.

David Poole
No, I can answer that one. I mean, you already know the answer. You’re a lot more talented in neuroscience than I am. So the pericardium six is the access point because we’re going after the pericardium which is rich in vagal nerve fibers. So it’s two and a half fingers from the joint, from the left wrist. That’s an acupressure point. If the signal is going to insert itself into your [inaudible 005705], travel up the left arm to the pericardium SAC, the pericardium SAC like I said, is rich in vagal nerve fibers, your vagus nerve is your T1 line, it integrates the brain at cranial nerve 10, exits and travels through the entire body, integrates all of your vital organs. And it’s a communication pathway all the way down to your feet.

David Poole
So we want to bring it to the pericardium SAC. It’s going to broadcast a message from there to your midbrain to slow down the over fired neurons, up regulate GABA production. Adam is very excited. Yay. Recovery two is his favorite also. I’m not sure we’re leading people to that, but Tony Robins, the same thing. A lot of people I talked to recovery two. A lot of athletes I work with. My personal favorite is recovery two. I’ve only listened to recovery three maybe once or twice. I’m very much… With someone talking about [inaudible 005802] I’ve got probably a heavier case in mile [inaudible 005805] personally. Richard has a question. When using AirPods, do you need to use pods? Yes, absolutely. That binaural delivery system is mission critical to get in the entrainment.

David Poole
Now, you can have a reduction in stress playing it ambiently. We’ve got some daycare centers that use NuCalm. They broadcast over the speakers at rest time and they’re reporting good results. It’s not scientific by any means. But you’re not going to get the same effect. London has a question. I use deep recovery one a lot. Maybe I’ll try to do recovery tomorrow. Deep recovery is new. And I can share this. And I think Martin told us the last time, he’s been using deep recovery a lot. It’s 18 months of more engineering, more horsepower. It’s a very powerful version. To me it’s like getting hit in the back of the head with a hammer. I use NuCalm for energy. I don’t use it like Dr. Hu to reduce my sleep time but I use it to pick up my energy once or twice a day. And I love the recovery track.

David Poole
And my brain is very well conditioned. I’ve been doing this for 10 years, so I’ve got a bit of a headstart. But the deep recovery, I did it three days in a row a few weeks ago in the middle of the day when I generally make time for NuCalm and I was out for over 50 minutes each time. I didn’t lack energy. I lacked enthusiasm. I didn’t care. I was like, “Hmm, my life isn’t going to get any better if I leave this environment, I’m in bed right now. This is great. I know it’s three o’clock in the afternoon but why?” I was having trouble answering that question. Three days I called Dan I said, “Dude, what are you doing? This deep recovery thing is… I need to be busy. I’m doing this because I’m overwhelmed and overworked and I can’t get enough done.”

David Poole
And he said, “Oh yeah, I probably should have warned you, do that first thing in the morning. It’s a great way to start your day. And that energy will carry you through eight, nine hours. Middle of the afternoon you can have that effect of hmm, I’m so relaxed I’m lacking ambition.” Okay. Next question, Jessica. Can you use bone conduction headphones instead of NuCalm? Yes, you can. And we can send you some recommendations. That can be very expensive, the effective ones, but we’re doing some R&D right now for the US military on phone bone conduction delivery systems.

David Poole
What kind of growth do you expect in China and to outpace the US? Hey, that’s not fair, Adam. She’s got a much bigger market and she’s much more disciplined, right? We’re silly capitalists here. We’re easily distracted. It’s been 11 years and we’re… Yes, I quit. We’re not going to outperform Dr. Hu in the head to head race. What do you think Dr. Hu?

Dr. Xiaoyan Hu
In facts, China has this advantage, like especially for my team. In the organization we help build is like I’m the teacher and they’re my students. So there’ll be very little argument when we make a decision. When we decided to move to one direction, we will put all our effort together, like 10 of us. And I also have partners who have very strong [inaudible 010133] either with government or with special hospitals and they are top leaders in the country already. I wish we can sell more in China, but I know that’s never been our goal [inaudible 010150], not the number of sales. Especially at the beginning I want us to go most steadily.

Dr. Xiaoyan Hu
Like, if we have 1000 NuCalm system out I want to know exactly who are using them. I can track them down. If I want to say, “Okay, what exactly is the problem? What the problem do they have and how can I help them more?” But in the future, maybe next year we will grow pretty fast and three years from now, not sure. And I think we just follow the flow. Do the right thing.

David Poole
No, I totally agree with that. It’s never been a money play for us. I mean, we were practically insolvent for years and all of us were personally bankrupt that’s because we believed that it was so fascinating. And you went through the same experience yourself, Dr. Hu with your students, like, “Wow, I had no idea it could help this and I had no idea it could help that. Maybe it can help this.” But we’ve got to refine the technique a little bit and educate more. It’s just been a really interesting discovery and anything about the brain is personal. We all have brains. We’re all excited by them. We’re all confused by them. We’re all intrigued by it. So if you can afford to do it and it’s a mission you accept. Once you accept a mission, you can’t stop.

David Poole
That’s the craziest part I say to people, “Hey, you want to be part of the team. You’re going to earn it.” Once you’re part of the team you can’t leave. It’s very much like a non-violent mob group or mafia group, and maybe we will be violent. No, one’s really tried to leave us yet. So I can’t tell you what those consequences might be, but it’s been a really interesting ride for all of us. Let’s see. Rusty has a comment. I’ve been using aftershocks bone head set with ignite during exercise and getting a big kick in performance personally.

David Poole
Thanks rusty for that. Dr. Hu, are you using ignite at all? No, you don’t need it. You’re naturally ignited. That’ll be a secondary application we’ll provide later, I guess. Martin has a question. Could Dr. Hu expand on a couple of our most challenging patient cases that have succeeded with NuCalm? So what are the ones that look like they wasn’t going to work and you got them converted?

Dr. Xiaoyan Hu
For challenging and to me, what do think as a challenging patient cases?

David Poole
[crosstalk 010433]. Martin do you have any examples or you’re just thinking… Your own personal story. I know you’ve been very dedicated to NuCalm and you’re trying to break through and you’re not getting the results you’re looking for. Right? Can’t hear you Martin.

Dr. Xiaoyan Hu
[inaudible 010452].

David Poole
There you go. You’re unmuted. Go ahead Martin.

Martin
Okay. No, it was just an open question to Dr. Hu what the… Some of our most interesting cases were… You’ve had great success with NuCalm where you just have very challenging cases where you weren’t sure that you could succeed with NuCalm and yet you did.

Dr. Xiaoyan Hu
That’s why I said, what do you mean challenging? What kind of challenge? Is it from a TV’s part? It’s very hard house conditions that cannot be solved by traditional medicine, or it’s just challenging because a patient doesn’t work with us. It’s different.

Martin
Okay.

David Poole
[crosstalk 010543] Dr. Hu, it’s someone who’s working with you but has an extreme health condition and have you been able to convert people in that regard?

Dr. Xiaoyan Hu
That was really interesting. Like the [foreign language 010557], there’s no integration in China now for [inaudible 010602], the antibody. How can we get an antibody reduced? We tried dietary intervention, like [inaudible 010610]. We can get those young girls get their period back, get them started to… They’re pregnant, but still their antibody level is still high. Their immune system is not going back to normal, but often NuCalm we see the antibody goes down within two months. Is that challenging? That really interesting.

David Poole
Yeah, that’s really interesting. Do we need to increase your population? Maybe you don’t want to help those people. That’s a philosophical debate. Of course. A question from a [PurVida 010652], what is your experience working with seniors, 75 and older? Is NuCalm safe for people with pacemakers. So we answered the pacemaker question. Yes, it is. It’s safe with anybody. All we’ve done with NuCalm is mimicking your body’s own process for winding down and preparing for sleep, and we know you need to sleep to stay alive.

David Poole
So there’s nothing inorganic. So it’s very much an entrainment function. We’re using systems, mathematical models and chemistry to mimic the process of winding down. That’s really all it is. That’s why it’s safe. That’s why we can do it and leave the room and not care. It’s never going to cause an untoward event now, people who are anxious or have PTSD and have psychological issues and subconscious issues, yes, they can have an uncomfortable NuCalm experience but their heart rate is not going to increase, their blood pressure is not going to increase, their muscle tension doesn’t increase. They’re physiologically in capable of responding to the stress, but psychologically like, “Wow, I don’t really want to be here. This is a really uncomfortable place for me.”

David Poole
So the other part of the question though, for Dr. Hu is, what is your experience working with seniors, 75 and older?

Dr. Xiaoyan Hu
That’s my favorite group. So I have a student who is leading a project just to cast and collect all the data from how NuCalm works for that specific group. The oldest person we have in NuCalm is 96 and the major improvement we say is that sleep quality and cognitive function. And among those people some of them already have diagnose [inaudible 010836]. And some of them are very healthy, they’re just 80 year old. They get up at night like three times. And the whole sleep quality increase. And for them, it’s hard to do the depression, anxiety assessment but we focus on sleep quality and cognitive function. Very safe, easy to use and they love it.

David Poole
Excellent. Well, that’s it Dr. Hu. We’ve come to the end of this amazing journey. Thank you so much. That was a real pleasure. I’m really excited. We know how great you are now. And now some of our mastermind participants have a glimpse of it too.

 

Can Stress Impact Your Body’s Growth & Performance?

“Air Force Ken” Corigliano joins This Is NuCalm to share his incredible journey from a life-threatening injury to serving for our country.

Despite his brain-damaging accident, he stayed strong and completed feats such as qualifying for the Olympics, becoming a Major in the Air Force and serving in Iraq.

 

“I believe that athletics is a fantastic way and training and working out is a great way to systematically and precisely exercise the stress response in a controlled format for a beneficial outcome versus a destructive outcome or an uncontrolled outcome.” — Ken Corigliano

 

 

Ken Corigliano credits NuCalm for helping him through times of recovery. He recalls having his first dream in seven years after one session!

 

“I sat, and for the first time in seven years I had a dream, and it was beautiful and amazing and I felt calm and relaxed. At that point, I was just sold, man.”

– Ken Corigliano

 

Don’t miss this inspiring discussion on overcoming incredible odds during a journey towards optimal performance.

 

Ken lives a life of service to others and has over 20 years of wearing the service member’s uniform, loving nearly every minute of it. He brings the joy of being alive and being human to the people of the world. Ken has generated and influenced many things you enjoy today, without expectation of return.

Many companies and organizations seek out his advice. He has owned trademarks, copyrights, and patents many times while knowing that Ideas are never original and are always a result of life influences.

To find out more about Ken Corigliano, visit his website.

 

 

Can Nature Sounds Affect Your Well-Being?

Dan Selene is on his way to living to over 120 years old! He joins This Is NuCalm to talk about his own process for longevity as well as his work as a purposeful music engineer.

Dan Selene of SoundTonics® began his career as an educator. He taught at the Krishnamurti School, and co-founded Higher Octave Music.

 

“Whenever you hear nature sounds, those nature sounds come from 3D holophonic microphones that we had back in the record company days and we recorded a series of nature sounds from exotic locales like Sedona Arizona in a vortex night to get those crickets.”

— Dan Selene

 

Dan’s mission is to create audio programs, sound environments, and music to inspire everyone to attain their highest level of performance.

 

“When you hear birds, that’s a signal to the unconscious mind that everything is safe.”

— Dan Selene

 

Tune in to this episode of This Is NuCalm find out more about how the power of sound can relieve you of stress, improve your sleep and boost recovery.

 

Dan Selene Co-Founder of Higher Octave Music

Dan Selene is an entrepreneur with a lifelong commitment to learning and is an innovator in the music industry. He began his career as an educator in the Minneapolis school system. In the mid-70’s, he traveled to India where he was introduced to the teachings of J. Krishnamurti and his ideas of transformation through self-knowledge.

In the late 70’s Dan taught at the Krishnamurti school in Southern California, a mecca for world-class authors, scientists, and thinkers.

In the mid-1980’s, Dan co-founded Higher Octave Music, an independent record label focusing on Ambient and Progressive Instrumental Music. The label generated over 200 albums in 20 years and was acquired by Virgin Records.

His passion for music and his background as an educator led him to develop a new world of audio products. Dan’s mission now is to create personal development audio programs, sound environments, and music, to inspire everyone to attain their highest level of performance and achieve a way of life, both spiritual and material, that brings benefit to all.

Dan Selene has a Master of Business Administration from Pepperdine University.

Does Breathing Through Your Mouth Make You Stressed?

Introduced in this episode of This Is NuCalm as an expert of stress, Dr. Michael Robinson joins David Poole in an enlightening conversation about how a person’s smile says a lot about their health.

As a career-long dentist, Dr. Robinson has spent well over 30 years examining people’s oral health. He is a firm believer in the benefits of NuCalm and has a unit at his practice in Ontario, Canada.

 

“People get a diagnosis of ADD or ADHD and really what they need is a good night’s sleep! And they need to get good air. Many times, I’m disappointed when I see that doctors have put these kids on some medicines. Every drug has side effects, and I would rather them have no drugs at all. The best is our natural air.”

— Dr. Michael Robinson

 

Working in an industry that tends to influence a lot of stress in patients, Dr. Robinson has taken the time to observe how stress impacts his clients’ breathing and sleeping patterns.

 

So breathing should be … It’s a simple gift that we have to help calm ourself. Long, slow, deep, quiet breaths, that is as healthy as you can get. In through your nose and out through your nose.

– Dr. Michael Robinson

 

Tune into this episode of This Is NuCalm and get ready to take notes on how to better improve your sleeping habits and reduce stress!

 

Dr. Michael Robinson HBSC, DDS, LVI FELLOW

Dr. Michael Robinson received his Honours Degree in Life Sciences from Queen’s University in 1983 and his Dental Degree (DDS) from the University of Western Ontario in 1987. In addition to being an active member of the Ontario Dental Association (ODA) and the Canadian Dental Association (CDA), he is an esteemed Fellow of the prestigious Las Vegas Institute for Advanced Dental Studies (LVI) and a member of the International Association of Physiologic Aesthetics (IAPA).

Since 1987, Dr. Robinson has worked in private practice as a General Practitioner in Barrie, Ontario. Through his journey with LVI, he became a Fellow in 2016 after completing many years of training in the following areas:

  • advanced aesthetic and cosmetic smile design
  • advanced functional dentistry studying the physiologic connection for patients with temporomandibular joint disorders (TMJ/TMD), obstructive sleep apnea (OSA) and related health concerns associated with jaw, teeth, head, neck, and spine.
  • orofacial myofunctional disorders (OMD) of the tongue and it’s a role with the face, mouth, and throat affecting speech, swallowing and posture
  • physiologic orthodontics and treatment

Outside the office, Dr. Robinson is known for his love of family and friends. He excels in sport and has promoted a healthy lifestyle all of his life. To name a few, he loves skiing (Level 4 Demonstrator CSIA), golf, water sports, and mountain biking. In addition, he’s an active member of the community supporting education for youth, charities, and programs close to his heart.

Inside the office, Dr. Robinson realizes that being ‘great’ requires a great team, and he surrounds himself with just that. His team shares the excitement and passion for what he does and the journey of continuing education. He can perform the traditional dentistry he was taught in school, or he can perform life-changing dentistry. He prefers the latter. Dr. Robinson is a physician of the full mouth. He informs patients about what they can do to reach optimal form and function, whether that includes physiologic or cosmetic dentistry. From there a plan is designed specifically for each patient. Dr. Robinson’s commitment to education with unique patient care supports his belief that people want more than just a nice smile. They want to feel better as well. They want to feel younger, healthy and more confident knowing that their dental team is on their side.