The Team
Built by people who believe
calm is a superpower.
Scientists, clinicians, operators, and storytellers, all working to put the world's most effective stress-relief technology in your pocket.
Leadership
Guided by science. Driven by purpose.
Dr. Blake Holloway
Founder & Chief Science Officer
Dr. Blake Holloway is the inventor of NuCalm and the architect of its patented neuroacoustic technology. With decades of clinical practice in integrative medicine, neuropsychology, and stress-related disorders, he developed NuCalm originally to help patients who could not tolerate medication-based anxiety management. His work combines clinical hypnosis, neurobiofeedback, and physics-based sound engineering to create the only technology that reliably guides the brain into the restorative alpha and theta states associated with deep calm, creativity, and recovery.
Credentials
- Ph.D. in Clinical Psychology & Neuroscience
- Decades of clinical work in stress, trauma, and integrative medicine
- Inventor of NuCalm's patented neuroacoustic physics engine
- Pioneer in non-drug, sound-based nervous-system regulation
Jim Poole
Chairman & CEO
Jim Poole has spent his career translating complex science into scalable consumer experiences. As Chairman and CEO of NuCalm, he leads the company's mission to make clinically proven calm accessible to everyone, from elite athletes and Fortune 500 executives to everyday people managing chronic stress. He is responsible for company strategy, capital partnerships, and the operational discipline that has moved NuCalm from clinical hardware into a global mobile wellness platform.
Credentials
- Veteran CEO and board operator in health-tech and wellness
- Architect of NuCalm's shift from clinic-only systems to consumer apps
- Leader of partnerships with pro sports, military, and enterprise clients
- Advocate for drug-free, science-backed stress management at scale
David J. Poole
President
David J. Poole drives NuCalm's commercial growth, strategic partnerships, and daily operations. He has built the distribution and customer-success infrastructure that brings NuCalm into professional sports locker rooms, first-responder programs, corporate wellness initiatives, and millions of individual households. His focus is on making the science practical, the product intuitive, and the outcomes measurable for every user.
Credentials
- President overseeing global commercial and partnership strategy
- Built NuCalm's presence across pro sports, military, and enterprise
- Expert in scaling subscription wellness products and partner ecosystems
- Focused on real-world outcomes: sleep, recovery, focus, and resilience
How we work
A team obsessed with one outcome.
We come from different backgrounds, neuroscience, medicine, technology, sports, and wellness, but we share one mission: make calm the default state for every human nervous system.
Science first
Every track, feature, and claim is rooted in neuroscience and clinical validation, not marketing hype.
Access for all
What began in clinics is now in pockets worldwide. We believe calm should be affordable and available to everyone.
No drugs. No wearables.
Our north star is simple: help the human nervous system do what it already knows how to do, using only sound.
Measure what matters
We care about real outcomes: better sleep, lower stress, sharper focus, and faster recovery.
Want to help us build the future of calm?
We're always looking for curious, mission-driven people who want to make a real difference in how the world sleeps, recovers, and performs.