The Team
Built by people who believe
calm is a superpower.
Scientists, clinicians, operators, and storytellers, all working to put the world's most effective stress-relief technology in your pocket.
Leadership
Guided by science. Driven by purpose.
Dr. Blake Holloway
Founder & Chief Science Officer
Dr. Blake Holloway is the inventor of NuCalm and the architect of its patented neuroacoustic technology. With decades of clinical practice in integrative medicine, neuropsychology, and stress-related disorders, she developed NuCalm originally to help patients who could not tolerate medication-based anxiety management. Her work combines clinical hypnosis, neurobiofeedback, and physics-based sound engineering to create the only technology that reliably guides the brain into the restorative alpha and theta states associated with deep calm, creativity, and recovery.
Credentials
- Ph.D. in Clinical Psychology & Neuroscience
- Decades of clinical work in stress, trauma, and integrative medicine
- Inventor of NuCalm's patented neuroacoustic physics engine
- Pioneer in non-drug, sound-based nervous-system regulation
Jim Poole
Chairman & CEO
Jim Poole has spent his career translating complex science into scalable consumer experiences. As Chairman and CEO of NuCalm, he leads the company's mission to make clinically proven calm accessible to everyone, from elite athletes and Fortune 500 executives to everyday people managing chronic stress. He is responsible for company strategy, capital partnerships, and the operational discipline that has moved NuCalm from clinical hardware into a global mobile wellness platform.
Credentials
- Veteran CEO and board operator in health-tech and wellness
- Architect of NuCalm's shift from clinic-only systems to consumer apps
- Leader of partnerships with pro sports, military, and enterprise clients
- Advocate for drug-free, science-backed stress management at scale
David J. Poole
President
David J. Poole drives NuCalm's commercial growth, strategic partnerships, and daily operations. He has built the distribution and customer-success infrastructure that brings NuCalm into professional sports locker rooms, first-responder programs, corporate wellness initiatives, and millions of individual households. His focus is on making the science practical, the product intuitive, and the outcomes measurable for every user.
Credentials
- President overseeing global commercial and partnership strategy
- Built NuCalm's presence across pro sports, military, and enterprise
- Expert in scaling subscription wellness products and partner ecosystems
- Focused on real-world outcomes: sleep, recovery, focus, and resilience
Advisors & Experts
Backed by the best minds in performance.
Dr. Michael Breus
Clinical Advisor, Sleep Medicine
Dr. Michael Breus, known worldwide as 'The Sleep Doctor,' is a clinical psychologist and board-certified sleep specialist. He is the author of multiple books on sleep science and has appeared on national media as a leading authority on restorative sleep. At NuCalm, he advises on the clinical application of neuroacoustic entrainment for sleep onset, deep-sleep enhancement, and circadian rhythm support.
Credentials
- Ph.D. in Clinical Psychology
- Diplomate of the American Board of Sleep Medicine
- Author of The Power of When and The Sleep Doctor's Diet Plan
- Frequent contributor to major media on sleep and performance
Tony Robbins
Strategic Advisor, Peak Performance
Tony Robbins is an entrepreneur, bestselling author, philanthropist, and the world's most renowned peak-performance strategist. For more than four decades he has coached leaders across sports, business, and entertainment. His collaboration with NuCalm centers on using nervous-system regulation as the foundation for sustained energy, focus, and high-level decision-making under pressure.
Credentials
- World-renowned peak-performance strategist and bestselling author
- Advisor to elite athletes, CEOs, and global leaders
- Pioneer in human psychology, energy management, and peak-state conditioning
- Longtime advocate of NuCalm as a daily performance tool
Ben Greenfield
Advisor, Human Optimization
Ben Greenfield is a human performance consultant, speaker, and New York Times bestselling author known for translating complex biohacking research into practical protocols. He advises NuCalm on recovery, sleep architecture, and the integration of neuroacoustic technology into high-performance lifestyles, from endurance training to executive longevity.
Credentials
- New York Times bestselling author on fitness and human optimization
- Speaker and consultant to athletes, executives, and biohacking communities
- Deep expertise in sleep, recovery, and nervous-system resilience
- Early adopter and vocal advocate of NuCalm technology
How we work
A team obsessed with one outcome.
We come from different backgrounds, neuroscience, medicine, technology, sports, and wellness, but we share one mission: make calm the default state for every human nervous system.
Science first
Every track, feature, and claim is rooted in neuroscience and clinical validation, not marketing hype.
Access for all
What began in clinics is now in pockets worldwide. We believe calm should be affordable and available to everyone.
No drugs. No wearables.
Our north star is simple: help the human nervous system do what it already knows how to do, using only sound.
Measure what matters
We care about real outcomes: better sleep, lower stress, sharper focus, and faster recovery.
Want to help us build the future of calm?
We're always looking for curious, mission-driven people who want to make a real difference in how the world sleeps, recovers, and performs.