Don’t Get Your *ss Handed to You, Make Recovery a Priority with Aaron Drogoszewski

Aaron Drogoszewski co-founder of Recover NYC joins David to talk about how he built and monetized a business featuring NuCalm. They discuss how recovery plans are built and customized for each individual, why you may not want to lead everyone to relax fully on their first visit, and the kinds of results and professional athlete feedback they were able to get after running the recovery booth at the U.S. Open in 2019 and 2020.

Introduction quote

“Optimal setting for the way your muscles are operating: your joints feel fine, but if your head isn’t in the right place or if you had poor sleep, you get your *ss handed to you! Most of the tools that an athlete needs really are above the shoulders, not below it.” — Aaron Drogoszewski

Guest bio

Aaron’s martial arts practice and career as a fitness professional began in 1997 and continued to blossom throughout the years as he built his competitive experience in Muay Thai kickboxing, golden gloves amateur boxing, and Brazilian Jiu-jitsu. As it had been from the onset, Aaron’s focus has always been on performance optimization. This passion attracted him to the National Academy of Sports Medicine, where he educated trainers across the country on certified personal training, corrective exercise, and performance enhancement.

You can find out more about Aaron Drogoszewski on the Recover website.

Key Takeaways

[1:00] David welcomes Aaron Drogoszewski, co-founder of Recover — a business that features NuCalm — and asks him to share a bit about how he came to launch Recover and why.

[9:29] From Recover’s beginnings with “the boots” to a much wider array of tools, Aaron talks about how the clientele and technological advancements drove the business towards what it is today.

[15:00] Aaron breaks down how he finds an optimized path to recovery with routine and tool customization for each patient based on their personal needs and objectives. There is a difference between product and commodity; Aaron touches on how science and research build the latter but your customer will dictate the former.

[16:30] From the customer who doesn’t want to talk, to the one who is hungry for knowledge, Aaron explains how he maps for each kind of client.

[19:55] Building brand loyalty is about consistency and passion, Aaron offers how he believes Recover’s success was driven.

[23:20] New York City is noisy, Aaron explains how he intuitively found Recover’s brand voice and made it resonate in the Big Apple.

[28:32] Aaron shares his ideas on how to bundle technologies together to get the best entrepreneurial bang for your buck.

[33:11] David offers a few use cases for Aaron to build hypothetical recovery plans so we can all learn. UC1 “New — exhausted — mom.”

[38:09] UC2 “Preparing for an upcoming fight.”

[41:13] Running recovery for the U.S. Open in 2019 and 2020 is a wild experience, Aaron shares the results they were able to get.

[46:44] Aaron shares his personal story about using Ignite for the first time.

[52:21] Before thanking Aaron and signing off until the next episode, David asks his guest for one word to summarize NuCalm.

Continue on your journey and until next time, breathe deep, relax, and keep looking forward.

Mentioned in this episode

NuCalm

Normatec

More about your host

Connect with David Poole — Chief Business Officer at NuCalm on LinkedIn

More about NuCalm and the podcast

This is NuCalm, the show for those looking to improve sleep quality, manage stress, and boost recovery. Brought to you by Solace Lifesciences, the makers of NuCalm, the world’s only patented and proven neuroscience technology that works within minutes, without drugs, every time! In over one million medical sessions, NuCalm has helped men and women around the world.

NuCalm: stress relief for the way we live today, technology to help you disconnect.

Pull quotes

“Recovery is for everyone! I do Jiu-Jitsu three to five days a week, but I’m also a father, a husband, a budding entrepreneur, an educator.” — Aaron Drogoszewski

“Anybody who doesn’t want to settle for that median 80% on the bell curve, people who want the best out of life need recovery.” — Aaron Drogoszewski

“There is a difference between walking through the door and showing up. Recovery helps you show up.” — Aaron Drogoszewski

“Knowing how much it [NuCalm] cost at the time, I was hoping to do my research and find out that it was all bull sh*t… It wasn’t.” — Aaron Drogoszewski

“There is a difference between a commodity and a product, between science and how you personally feel.” — Aaron Drogoszewski

“Whether you believe you can or you believe you can’t, you’re right. Ignite just strips that sh*t right out of the way: there’s nothing that’s going to get in my way now!” — Aaron Drogoszewski

Tweet #1

Performance demand and stressors aren’t only for athletes, so why should recovery be? This is NuCalm Episode 6 guest Aaron Drogoszewski, co-founder of Recover in New York City is helping democratize recovery with the help of NuCalm.

Tweet #2

Should you NuCalm before or after sports? What about a big meeting? Are your sessions optimized? This is NuCalm Episode 6 guest Aaron Drogoszewski, co-founder of Recover in New York City shares how each person can benefit from a different kind of recovery path.